• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGlobal Tech Forum

Ex-Alipay, Baidu Exec: ‘The 4.0 Era of Finance Is Digital Payments’

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
November 28, 2018, 11:07 PM ET

Zhang Zhenghua believes a revolution is under way.

The founder and CEO of UNPay, a Singapore-based payments startup, sees economic disruption coinciding with the worldwide adoption of mobile phones. This new paradigm is upending traditional banks and paper money, Zhang said.

“Today the financial industry is going through an upgrade,” Zhang said on stage at Fortune’s Global Tech Forum at the Four Seasons Hotel in Guangzhou, China, on Wednesday. (See the video livestream here.) He described the dawn of a “fourth era,” saying “the entire world is embracing digital wallets and right now the leading country is China.”

Prior to starting UNPay, a network for connecting payment providers that aspires to become a latter-day Visa, in 2017, Zhenghua led Baidu Wallet as its CEO for five years. Before that, he spent seven years at Alipay, where he helped create a popular virtual assistant for consumers.

Explaining the benefits of digital payments, Zhang said they make information easier to manage and thus “efficiency will be higher.” He noted that “you have to respect data privacy and security.”

Felix Zhang, founder and CEO of Bairong, a financial analytics provider based in Beijing, spoke alongside Zhang on the panel, titled, “Who needs cash anyway?”

Felix Zhang divided the fintech industry into two areas: products versus infrastructure. He recommended that startups should pick and pursue only one of these subdivisions.

“Some companies should focus on designing good financial products and some other companies should focus on designing the infrastructure,” Felix Zhang said. “You should have a clear division of labor.”

In cases where a business does not enforce a clear separation, “you’re forced to play the role of both athlete and umpire,” Felix Zhang said. This situation is bound to put a company at odds with itself, creating conflicting sets of incentives; for example, acquiring customers versus cracking down on potential fraudsters.

Bairong, Felix Zhang said, focuses solely on infrastructure. “We only help financial institutions judge and assess each transaction,” he said, thereby helping to root out fraud.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIbehavioral economics
Nobel laureate Joseph Stiglitz warns AI’s hunger for internet comments could degrade the world’s ‘information ecosystem’
By Catherina GioinoMarch 9, 2026
2 hours ago
People wait outside a building
AIJobs
AI layoffs are coming. The problem may be compounded because nearly 75% of people don’t apply for unemployment benefits
By Jacqueline MunisMarch 9, 2026
3 hours ago
A plume of smoke rises from the port of Jebel Ali following a reported Iranian strike in Dubai on March 1, 2026.
Middle EastData centers
Iran’s attacks on Amazon data centers in UAE, Bahrain signal a new kind of war as AI plays an increasingly strategic role, analysts say
By Jeremy KahnMarch 9, 2026
5 hours ago
Anthropic CEO Dario Amodei speaking into a microphone.
LawAnthropic
Anthropic sues the Pentagon after being labeled a threat to national security
By Beatrice NolanMarch 9, 2026
5 hours ago
InnovationEntrepreneurship
Billionaire Peter Diamandis offers $3.5 million to filmmakers who portray AI as the hero—not the villain
By Marco Quiroz-GutierrezMarch 9, 2026
5 hours ago
Business man on the phone with luggage
SuccessCareers
European companies using AI are hiring more workers, not cutting them—and Americans are already relocating there to escape uncertainty
By Preston ForeMarch 9, 2026
6 hours ago

Most Popular

placeholder alt text
Success
Gen Z graduates who majored in ‘AI-proof’ careers like pharmacy, biology, and education are making less than $50,000 after graduation
By Emma BurleighMarch 6, 2026
3 days ago
placeholder alt text
Success
This AI founder who quit her 9-to-5 law job has a warning for anyone dreaming of doing the same: 'I'm working harder now than I ever did'
By Emma BurleighMarch 8, 2026
2 days ago
placeholder alt text
AI
Anthropic just mapped out which jobs AI could potentially replace. A 'Great Recession for white-collar workers' is absolutely possible
By Jake AngeloMarch 6, 2026
3 days ago
placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
6 hours ago
placeholder alt text
Energy
'Nightmare scenario' looms as global markets head for the biggest oil output disruption in history, top energy guru warns
By Jason MaMarch 8, 2026
1 day ago
placeholder alt text
Energy
Forget the U.S. Navy. The best protection for ships traveling through the Strait of Hormuz may be claiming to be a 'Chinese' or 'Muslim' vessel
By Jason MaMarch 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.