• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Private Firefighters Are Helping Save Some Wealthy Californians’ Homes From Wildfires

By
Natasha Bach
Down Arrow Button Icon
By
Natasha Bach
Down Arrow Button Icon
November 15, 2018, 1:27 PM ET

As the death toll continues to climb from the wildfires raging across California and residents begin to try to rebuild, there’s a handful of lucky people who will not be faced with such a daunting task.

Among them? Kim Kardashian and Kanye West.

The celebrity power couple called in private firefighters to save their $60 million home earlier this week. These “for-hire” firefighters are often provided as a service as part of certain insurance companies’ coverage plans, but come at a high cost.

A number of insurance companies, for example, have a contract with a Montana-based company called Wildfire Defense Systems, which can dispatch private fire engines and firefighters to protect the homes of its clients in the case of a fire.

While these services are often provided free of charge with certain insurance plans, the policies themselves come with a hefty price tag. According to CBS News, such a policy could cost between $2,500 and $8,000 a year in a city like Malibu. What’s more, CBS reports that most of these insurance companies will only offer the service to homes worth over $2 million, meaning that the less wealthy would be unable to benefit from such protections.

As such, the policies have drawn criticism for exacerbating inequalities—providing some people with additional protection from a wildfire but not others. Those who qualify for AIG’s service, for example, comprise 42% of Forbes’ list of the 400 richest Americans, reports NBC News.

Ultimately, however, wildfires don’t discriminate—other celebrities like Miley Cyrus and Gerard Butler lost their homes to the fires, while thousands of structures in the town of Paradise have burned.

While the cause of the fires is still being investigated, there are reports that a malfunction from PG&E’s power lines could be culpable in the case of the Camp Fire in Paradise. The company’s shares have dropped nearly 50% in the last five days, and it now faces a lawsuit due to alleged negligence.

About the Author
By Natasha Bach
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action, by blocking his calendar every afternoon from Wednesday to Friday 
By Preston ForeDecember 15, 2025
2 days ago
placeholder alt text
Economy
America's $38 trillion national debt 'exacerbates generational imbalances' with Gen Z and millennials paying the price, warns think tank
By Eleanor PringleDecember 16, 2025
18 hours ago
placeholder alt text
Success
'I had to take 60 meetings': Jeff Bezos says 'the hardest thing I've ever done' was raising the first million dollars of seed capital for Amazon
By Dave SmithDecember 15, 2025
2 days ago
placeholder alt text
Future of Work
The job market is so bad, people in their 40s are resorting to going back to school instead of looking for work
By Sydney LakeDecember 16, 2025
22 hours ago
placeholder alt text
Innovation
An MIT roboticist who cofounded bankrupt Roomba maker iRobot says Elon Musk's vision of humanoid robot assistants is 'pure fantasy thinking'
By Marco Quiroz-GutierrezDecember 16, 2025
15 hours ago
placeholder alt text
Success
Bad luck, six-figure earners: Elon Musk warns that money will 'disappear' in the future as AI makes work (and salaries) irrelevant
By Orianna Rosa RoyleDecember 15, 2025
2 days ago

Latest in

Trump
EnergyVenezuela
Trump orders blockade of all ‘sanctioned oil tankers’ into Venezuela
By Michelle L. Price and The Associated PressDecember 16, 2025
3 hours ago
AsiaCryptocurrency
HashKey shares start trading in Hong Kong, as the city increasingly embraces crypto
By Nicholas GordonDecember 16, 2025
4 hours ago
Trump
PoliticsWhite House
Elon Musk an ‘odd, odd duck’ and JD Vance a ‘conspiracy theorist for a decade’: What Trump’s right-hand woman really thinks
By Bill Barrow and The Associated PressDecember 16, 2025
4 hours ago
Johnson
PoliticsHealth Insurance
Vulnerable Republican blasts choice to send health insurance spiking as ‘political malpractice’
By Kevin Freking, Lisa Mascaro and The Associated PressDecember 16, 2025
4 hours ago
Loureiro
North AmericaCrime
MIT professor Nuno F.G. Loureiro, a 47-year-old physicist and fusion scientist, shot and killed in his home in Brookline, Mass.
By The Associated PressDecember 16, 2025
4 hours ago
Nick Reiner
LawCrime
Nick Reiner charged with 2 counts of first-degree murder in killing of his parents
By Andrew Dalton, Nick Lichtenberg, Christopher Weber and The Associated PressDecember 16, 2025
5 hours ago