• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

How Can California Prevent Such Deadly Wildfires? Experts Offer Straightforward Solutions

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
November 14, 2018, 4:50 AM ET

California’s deadly wildfires have a straightforward solution, experts say: stop building homes in places that are likely to burn—and make homes that already exist in those areas a whole lot tougher.

That approach, wildfire and climate policy experts are quick to add, would be expensive and unpopular, especially in a state with both a housing shortage and stunning wooded landscapes that people want to live in. But as climate change causes more frequent and shocking blazes, they say anything less won’t make enough of a difference.

“It’s a land-use issue,” said Alice Hill, a senior adviser for climate resilience to President Barack Obama. Without so many homes being constructed in vulnerable areas at the edge of the forest, “we would still have the fires. But we wouldn’t have this kind of devastation.”

A paradox of California’s wildfire epidemic is that it already has one of the most aggressive building codes in the nation. The state uses the most up-to-date version of model national codes, and doesn’t allow local governments to opt out of those codes. It also requires that homes in areas with the highest risk of wildfire get built with fire-resistant materials and construction techniques.

“I always use California as an example,” said Sara Yerkes, senior vice president of government relations for the International Code Council, the Washington-based nonprofit that releases updated model codes every three years. “The state really takes its responsibility seriously.”

But Yerkes said building codes are meant to be a baseline, providing a set of minimum requirements that states can add to based on their specific environments. And she said they don’t account for broader policy decisions, such as allowing subdivisions in places with high fire risks.

“There’s more people now living in these areas,” Yerkes said. “Maybe that’s something that these local governments need to look at.”

A spokeswoman for California Governor Jerry Brown, asked to respond to concerns that the state had failed to impose adequate restrictions on building in fire-prone areas, sent an excerpt from remarks Brown made during a press conference last December.

Building Standards

“Yes we need good building standards,” Brown said, according to the excerpt. “But when you say more building standards, I always want to say let’s do this very carefully because it is complex. That does raise costs. So we have to protect, but I want to do it in the wisest way possible.”

In interviews, wildfire policy experts pointed to a range of specific reforms that could help reduce the danger facing people and homes in California. Each of those reforms shared one trait: They cost money.

One problem, according to Molly Mowery, founder and chief executive officer of Wildfire Planning International, is that state and local officials tend to define high-risk areas too narrowly. As a result, California’s aggressive wildfire codes don’t apply in neighborhoods that may appear safer on paper, but are increasingly affected as fires grow in size.

“More and more places around the country are getting affected in areas that were never labeled extreme,” Mowery said. “We need to stop thinking in terms of limited areas.”

Fire-resistant materials and building techniques can increase the cost of construction. But those costs don’t have to be exorbitant, according to Stuart Tom, president of the municipal engineering and consulting firm JAS Pacific Inc. and a member of the International Code Council’s board of directors. He said some jurisdictions are considering mandating that older homes use materials that meet the latest requirements when they’re renovated.

“How do you get what are really really good standards to be integrated into communities of older, at-risk construction, in a fair and cost-effective manner?” Tom said. “If you are going to re-roof your building, well then perhaps the entire roof should be compliant” with the wildfire code.

Another option, and one that could produce even more pushback from residents, is to apply the latest building codes retroactively to all homes in vulnerable areas, whether they’re renovating or not.

Hill, the former Obama adviser, said that when a wildfire strikes, those older homes are quicker to catch, becoming a threat to the buildings around them. She said the risk of fires has become so great that local officials have to consider requiring all homeowners in wildfire areas to meet updated standards.

Wooden Roof

“I think they should be examining it,” said Hill, who is now a research fellow at the Hoover Institution. But she said the problem is cost. “To replace a wood shake roof is a very expensive matter.”

There’s a precedent for that step. In 2015, Los Angeles Mayor Eric Garcetti, backed by a unanimous city council, applied that city’s earthquake-resistant seismic codes retroactively to the most vulnerable categories of buildings. Garcetti’s office didn’t respond to questions about whether he has considered a similar move for wildfire safety codes.

A more draconian measure would be to make it harder for developers to build subdivisions in risky areas in the first place.

Michele Steinberg, wildfire division director for the National Fire Protection Association, said the increasingly deadly fires in California have prompted soul-searching among safety experts about how much can be accomplished by simply clearly flammable material from the area around a home.

Reaping Trouble

“It’s making a lot of us question, is it enough?” Steinberg said. “Why the heck did you all build there? This is just a bad land-use decision. Now you’re reaping the trouble.”

Still, Steinberg added that stopping people from building where they want to build can run counter to American values.

“Our country’s big value is owning your own land, owning your property,” Steinberg said. “Anything that appears to threaten that is really not met with happiness and open arms.”

It’s not just cultural values that prevent tighter land-use restrictions, but economic value as well, according to Hill.

“In Malibu, a hillside home will have a beautiful view of the ocean,” Hill said. “Those property lots are highly valuable. There’s lots of pressure on local officials to permit development. That increases your tax base, that contributes to the city’s coffers.”

If California won’t stop building at the edge of the wilderness, it should at least apply the same strict standards of firefighting that cities adopted decades ago, according to Ray Rasker, executive director of Headwaters Economics, a consulting group in Montana that advises governments on wildfire risks. That means significant new spending on water infrastructure and municipal employees, as well as a willingness to enforce tougher rules.

“You would have fire hydrants. You would have full-time firefighters in your neighborhood. You would require sprinklers,” Rasker said. “And you’d have a fire department inspect your building and your property once a year, with strict penalties if you don’t comply.”

The reason that many towns at the edge of the forest don’t apply those standards is cost, he said. But as climate change gets worse, that calculus becomes more shortsighted.

“Human lives are invaluable,” Rasker said. “Yeah, cost matters. But the cost of not doing the right thing is tragedy.”

About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

NewslettersCEO Daily
Fortune to host Fortune 500 Innovation Forum in Detroit in November
By Diane BradyMarch 11, 2026
2 hours ago
entrepreneurs
Personal FinanceEntrepreneurs
63% of U.S. entrepreneurs are planning to exit their businesses. A new UBS report explains why
By Catherina GioinoMarch 11, 2026
4 hours ago
Investinginvestors
Bill Ackman is a self-described ‘Buffett devotee’—and wants his $28 billion Pershing empire to be the ‘modern-day’ Berkshire
By Marco Quiroz-GutierrezMarch 11, 2026
4 hours ago
Middle EastGlobal Politics
Israeli President’s message to CEOs in D.C.: ‘We need to be steadfast, take a deep breath, and finish the undermining of Iran’
By Diane BradyMarch 11, 2026
5 hours ago
AsiaGolf
LIV Golf CEO Scott O’Neil on how stuck golfers got out of a besieged Gulf: ‘Precise planning, excellent resources and tremendous leadership’
By Nicholas GordonMarch 11, 2026
5 hours ago
gates
North Americaphilanthropy
Bill Gates was a top 3 philanthropist last year as the ultrawealthy gave away $22.4 billion — but he didn’t take the top spot
By David Campbell, Hans Peter Schmitz, Lindsey McDougle and The ConversationMarch 10, 2026
15 hours ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
21 hours ago
placeholder alt text
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeMarch 9, 2026
2 days ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
1 day ago
placeholder alt text
Economy
Trump's immigration crackdown is backfiring by hurting the U.S.-born workers it was meant to help, data shows
By Sasha RogelbergMarch 10, 2026
18 hours ago
placeholder alt text
Investing
Oracle is under pressure from more than $100 billion in debt and massive layoffs as it pushes ahead with Larry Ellison’s 3-step transformation 
By Amanda GerutMarch 9, 2026
2 days ago
placeholder alt text
Politics
Washington state wants to keep employers from microchipping workers, before anyone even gets the idea
By Catherina GioinoMarch 10, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.