• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentary

Why We Should Leave AI Development to the Market

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
October 22, 2018, 9:15 AM ET
The Voorhes for Fortune Magazine

This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here.

Good morning from San Francisco. I’m not traveling this week. That’s a good thing.

Last week, from the Fortune Global Forum in Toronto, where Canadians are justifiably proud of their leadership position in artificial intelligence research, I brought you the epiphany that not every businessperson will need to become an AI expert. It will be no more necessary to master the mechanics of AI than it was in earlier eras to be able to design a spreadsheet program or to build a car in order to benefit from those breakthrough technologies.

That said, it absolutely behooves everyone in business and other productive endeavors to understand the ramifications of AI, as it really will change everything. My colleagues at Fortune are here to help with an informative and interesting package in the November issue of the magazine: “25 Ways A.I. Is Changing Business.” There’s something for everyone here: How AI will change work, finance, manufacturing, consumption, and more.

This is really exciting stuff, and the hype is nearly beside point. In his elegant introductory essay, Geoff Colvin points out that anyone making predictions about the precise impact of AI doesn’t really know what they’re talking about. Colvin also notes that even as we attempt to make intelligent guesses at how AI will be applied, the market will determine winning and losing uses of the whiz-bang technology. That’s as it should be.

For what it’s worth, The New York Times Sunday Review section had a good piece on why AI won’t solve the “fake news” problem any time soon.

***

A few other recommended reads: John Judis analyzes the U.S. political situation well here. I really enjoyed this interview with Hyatt Hotels CEO Mark Hoplamazian. Among other topics, he discusses the importance of empathy, which he also spoke about passionately at the first Fortune CEO Initiative annual meeting in 2017. Finally, Mindy Grossman, CEO of WW International, formerly known as Weight Watchers, debuted at our Brainstorm Reinvent conference last month her company’s new name as it focuses more on wellness. The Economist has a good overview of the reinvention in its current issue.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Commentary

Alex Amouyel is the President and CEO of Newman’s Own Foundation
Commentaryphilanthropy
Following in Paul Newman and Yvon Chouinard’s footsteps: There are more ways for leaders to give it away in ‘the Great Boomer Fire Sale’ than ever
By Alex AmouyelDecember 7, 2025
20 hours ago
Amit Walia
CommentaryM&A
Why the timing was right for Salesforce’s $8 billion acquisition of Informatica — and for the opportunities ahead
By Amit WaliaDecember 6, 2025
2 days ago
Steve Milton is the CEO of Chain, a culinary-led pop-culture experience company founded by B.J. Novak and backed by Studio Ramsay Global.
CommentaryFood and drink
Affordability isn’t enough. Fast-casual restaurants need a fandom-first approach
By Steve MiltonDecember 5, 2025
3 days ago
Paul Atkins
CommentaryCorporate Governance
Turning public companies into private companies: the SEC’s retreat from transparency and accountability
By Andrew BeharDecember 5, 2025
3 days ago
Matt Rogers
CommentaryInfrastructure
I built the first iPhone with Steve Jobs. The AI industry is at risk of repeating an early smartphone mistake
By Matt RogersDecember 4, 2025
4 days ago
Jerome Powell
CommentaryFederal Reserve
Fed officials like the mystique of being seen as financial technocrats, but it’s time to demystify the central bank
By Alexander William SalterDecember 4, 2025
4 days ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
17 hours ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.