• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

All Emoji Now Have Equal Character Counts on Twitter

By
Renae Reints
Down Arrow Button Icon
By
Renae Reints
Down Arrow Button Icon
October 11, 2018, 2:29 PM ET

Twitter has updated its code, allowing all emojis to register as an equal number of characters, regardless of skin tone or gender, the company announced Wednesday.

Previously, the way emoji were encoded would lead to varying character counts, causing confusion and difficulty on a platform where you’re only permitted 280 characters per post. The blog Emojipedia reports that in the old system, a default gold-skinned emoji would count as 2 characters, while the same emoji with a specific skin tone and gender would count as 7 characters; a flag emoji could count as up to 14 characters.

The issue arose due to the way individual emoji could be combined to make a more specific icon, The Verge reports. For example, “man” and “cooking” are joined to make “man cook.” The system gets even more complicated with family emoji, since they can have varying numbers of people and skin tones.

Now, thanks to the update, all emoji will represent two characters, allowing users to use any emoji they’d like without being penalized in the character count.

“Moving forward, in support of recent updates to Unicode, Twitter will now count all emojis equally, including those with gender and skin tone modifiers,” wrote a Twitter staff member in the announcement. “This update marks significant progress for our service, and everyone can now benefit from the additional room to express themselves with more characters (or more emojis).”

About the Author
By Renae Reints
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

Epstein abuse survivor Lisa Phillips speaks during a news conference with lawmakers.
LawJeffrey Epstein
DOJ official says ‘victims rights groups’ behind removal of Trump photo in Epstein files, yet doesn’t believe victims were shown as image returns
By Eva RoytburgDecember 21, 2025
7 minutes ago
PoliticsRepublican Party
Turning Point USA gathering reveals more peril than promise for any Trump successor after Erika Kirk backs JD Vance for president in 2028
By Jonathan J. Cooper, Sejal Govindarao and The Associated PressDecember 21, 2025
35 minutes ago
PoliticsJeffrey Epstein
‘Inherent contempt’ charges are being drafted now to fine AG Pam Bondi for each day that full Epstein files aren’t released, congressmen say
By Jason MaDecember 21, 2025
1 hour ago
PoliticsJeffrey Epstein
‘Bring it on’ — Top Justice Department official responds to impeachment threat over redacted partial Epstein files
By Jason MaDecember 21, 2025
4 hours ago
Successwork-life balance
Multimillionaire musician Will.i.am says work-life balance is for people ‘working on someone else’s dream’—he grinds from 5-to-9 after his 9-to-5
By Orianna Rosa RoyleDecember 21, 2025
5 hours ago
woman speaking at conference
SuccessHubspot
HubSpot CEO avoids the Sunday scaries simply by working on the weekend
By Sydney LakeDecember 21, 2025
5 hours ago

Most Popular

placeholder alt text
Future of Work
Meet a 55-year-old automotive technician in Arkansas who didn’t care if his kids went to college: ‘There are options’
By Muskaan ArshadDecember 21, 2025
11 hours ago
placeholder alt text
Future of Work
A Walmart employee nearly doubled her pay after entering its pipeline for skilled tradespeople. 'I was able to move out of my parents' house'
By Anne D'Innocenzio and The Associated PressDecember 20, 2025
21 hours ago
placeholder alt text
Economy
For the first time since Trump’s tariff rollout, import tax revenue has fallen, threatening his lofty plans to slash the $38 trillion national debt
By Sasha RogelbergDecember 12, 2025
9 days ago
placeholder alt text
Success
The scientist who helped create AI says it’s only ‘a matter of time’ before every single job is wiped out—even safer trade jobs like plumbing
By Orianna Rosa RoyleDecember 19, 2025
2 days ago
placeholder alt text
Future of Work
'They'll lose their humanity': Dartmouth professor says he's surprised just how scared his Gen Z students are of AI
By Nick LichtenbergDecember 20, 2025
1 day ago
placeholder alt text
Economy
Sneaking unemployment rate means the U.S. economy is inching closer to a key recession indicator, says Moody’s
By Eleanor PringleDecember 19, 2025
2 days ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.