• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

Electric air taxis are finally ready for takeoff

3

Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal

1

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health

2

Electric air taxis are finally ready for takeoff

3

Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
Commentary

Mark Zuckerberg’s Truth Problem

Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
Andrew Nusca
By
Andrew Nusca
Andrew Nusca
Editorial Director, Brainstorm; author, Fortune Tech
Down Arrow Button Icon
September 11, 2018, 12:00 PM ET
Add Fortune on Google for similar content.

Truth plays a starring role in Evan Osnos’ thorough profile of Facebook CEO Mark Zuckerberg in the New Yorker, published yesterday. There is a brief appearance of the regrettable private message that Zuckerberg, then 19 years old, sent to a friend about users of his new service: “They ‘trust me.’ Dumb fucks.” There is the uncomfortable truth that private-life Zuckerberg, now 34, isn’t quite what his public image projects—a contrast that “reminded me of Hillary Clinton,” the author writes. And there is, of course, the Russian election interference and Cambridge Analytica scandals that put Facebook’s top executives in hot water for not being truthful about what happened, when, and how.

But the detail that leaves the largest impression is Zuckerberg’s personal relationship with the truth. Given his lofty position at Facebook, “it is difficult for him to get genuine, unexpurgated feedback” from employees, Osnos writes. What’s more, the CEO’s “unwillingness to heed warnings,” his college hacker mentality long hardened, has made any efforts to “puncture his own bubble,” in Osnos’ words, less than, well, truthful.

It’s a funny turn of phrase, come to think of it. Zuckerberg has long worked in a glass rectangle—a fishbowl of a sort—at Facebook’s Menlo Park, Calif. headquarters. The gesture is meant to convey the CEO’s radical transparency, but to me, it has long communicated the opposite. The bubble boy behind “Move fast and break things” rarely wanted to shatter his own barrier in pursuit of truth, however disagreeable. Somewhere along the way to becoming a Fortune 500 media executive, Osnos notes, Zuckerberg began to see virtue in rejecting complaints. “There’s always someone who wants to slow you down,” Zuckerberg said in a commencement address at Harvard last year.

Here’s the thing about the facts, though: they are stabilizing. Though Zuckerberg, a Roman history buff, has chosen his approach—“Like Augustus, he is at peace with his trade-offs. Between speech and truth, he chose speech,” Osnos writes—he should be wise to remember how that story ends: with Nero, a great fire, and a fabled fiddle.

This essay first appeared in Data Sheet, Fortune’s daily download on the business of technology. Subscribe.

About the Author
Andrew Nusca
By Andrew NuscaEditorial Director, Brainstorm; author, Fortune Tech
Instagram iconLinkedIn iconTwitter icon

Andrew Nusca is the editorial director of Brainstorm, Fortune's innovation-obsessed community and event series. He also authors Fortune Tech, Fortune’s flagship tech newsletter.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Commentary

The AI race isn’t about models, it’s about infrastructure—and the U.S. is still far ahead
CommentarySemiconductors
The AI race isn’t about models, it’s about infrastructure—and the U.S. is still far ahead
By Alex CapriAugust 4, 2026
8 hours ago
e
CommentaryAntitrust
Careful what you bid for: The Ellisons’ Paramount/WBD deal is slipping toward a costly legal and financial cliff
By Jeffrey Sonnenfeld, Nell Minow and Stephen HenriquesAugust 3, 2026
22 hours ago
congress
Commentaryregulation
Congress needs an AI framework now
By Caleb KnappAugust 3, 2026
23 hours ago
AI changed what work looks like. Now the operating model must follow
Future of WorkCommentary
AI changed what work looks like. Now the operating model must follow
By Neil DharAugust 3, 2026
24 hours ago
t
CommentaryTariffs
Trump just invoked a 1930 tariff law no president has ever used — against Canada
By Caleb PetittAugust 2, 2026
2 days ago
SpaceAI could be Southeast Asia’s edge against El Niño—if governments actually use it
AsiaSatellites
SpaceAI could be Southeast Asia’s edge against El Niño—if governments actually use it
By Karryl Kim Sagun Trajano and Iuna TsyrulnevaAugust 2, 2026
2 days ago

Most Popular

Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
North America
Bars, bowling alleys, and movie theaters cost too much to run and visit. Americans have run out of places to hang out and we're paying with our health
By Catherina GioinoAugust 2, 2026
2 days ago
Electric air taxis are finally ready for takeoff
Magazine
Electric air taxis are finally ready for takeoff
By Alexei OreskovicAugust 3, 2026
1 day ago
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
AI
Sam Altman says a 'cool use case' for ChatGPT is a daily AI podcast about your kids. The replies were brutal
By Holly Van Leuven and Morning BrewAugust 3, 2026
1 day ago
Current price of oil as of August 3, 2026
Personal Finance
Current price of oil as of August 3, 2026
By Joseph HostetlerAugust 3, 2026
1 day ago
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
Economy
The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady
By Jason MaAugust 1, 2026
3 days ago
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
Investing
Wall Street bulls are starting to admit the earnings bubble is real—and the 60/40 portfolio may be the first casualty
By Nick LichtenbergAugust 3, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.