• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
telsa

Tesla’s Shares Fall 7% Amid Executive Departures and Elon Musk’s Smokey Interview

By
Renae Reints
Down Arrow Button Icon
By
Renae Reints
Down Arrow Button Icon
September 7, 2018, 3:17 PM ET

Tesla’s shares took a hit Friday after two executives announced their exit from the company, while CEO Elon Musk smoked what appeared to be marijuana on a comedian’s podcast.

“It’s very difficult to keep a car company alive,” Musk told the interviewer, just one of many unconventional statements he made that likely spooked investors.

Tesla’s shares tumbled as much as 10% in mid-day trading Friday, Bloomberg reports—the largest one-day drop since June 2016. They later recovered somewhat to $262.14, a decline of $18.81, or 6.70%.

The drop comes the same day as the public announcement that chief accounting officer Dave Morton would resign. After just a month on the job, Morton said he’s had to “reconsider” his future.

“Since I joined Tesla on August 6, the level of public attention placed on the company, as well as the pace within the company, have exceeded my expectations,” said Morton in company filings, CNBC reports. “As a result, this caused me to reconsider my future. I want to be clear that I believe strongly in Tesla, its mission and its future prospects, and I have no disagreements with Tesla’s leadership or its financial reporting.”

Morton joined the electric car company the day before Musk tweeted that he was considering taking the company private, causing stocks to soar and prompting and a Securities and Exchange Commission investigation from over whether he had funding secured, as he had stated. Musk has since reversed his plans.

CNBC reported that Morton felt he wasn’t being heard when he attempted to discuss the realities of going private. According to CNBC, Morton felt Musk and the other executives didn’t care to listen to the financial obstacles involved with taking Musk’s tweet seriously.

Aside from Morton, Tesla also lost its chief human resources officer on Friday. Gaby Toledano, who took a leave of absence mid-August, announced she would not return to the company, Bloomberg reports. Friday was also the last day for Sarah O’Brien, Tesla’s vice president of communications, who announced her resignation last month.

These three executive departures only add to the leadership turnover of the year, and Musk’s appearance on comedian Joe Rogan’s podcast late Thursday night didn’t ease shareholder’s minds. While sipping whisky and smoking what Rogan called a joint containing a mix of tobacco and marijuana (which is legal in California) throughout the two and a half hour podcast, Musk discussed Telsa, flame throwers, and artificial intelligence.

His erratic behavior isn’t new: Amid the rescue of a boy’s soccer team from a Thailand cave earlier this summer, Musk accused one of the divers of being a pedophile. The accusation seemed prompted by the man’s criticism of Musk’s contributions to the rescue. Musk later publicly apologized for those claims, but then later doubled down on them in an email to a Buzzfeed reporter.

With Musk’s questionable behavior persisting, an analysis from Consumer Edge states that Tesla “needs to entertain a major change in the C-Suite” in order to regain stability, MarketWatch reports.

“The ongoing, effectively self-inflicted public relations crisis is now affecting key personnel within the organization and detracting the market from the fundamentals (which have been improving dramatically through 2Q18),” read the analysis.

About the Author
By Renae Reints
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in

C-SuiteFortune 500 CEO Interview
GE HealthCare CEO Peter Arduini is forging a new chapter for the $20 billion-a-year business while drawing on Jack Welch’s legacy
By Diane BradyDecember 28, 2025
1 hour ago
Greg Hart, CEO of Coursera
Successskills
Getting hired in 2026 is all about your ‘microcredentials’ says CEO of $1.3 billion learning platform—this is what he tells Gen Z to focus on
By Eleanor PringleDecember 28, 2025
4 hours ago
Healthbrazilian politics
Bolsonaro undergoes medical procedure to treat severe hiccups
By Fabiano Maisonnave and BloombergDecember 27, 2025
12 hours ago
North AmericaReligion
Jeffrey R. Holland, next in line to lead Church of Jesus Christ of Latter-day Saints, dies at 85
By Hannah Schoenbaum and The Associated PressDecember 27, 2025
12 hours ago
InvestingMutual Funds
Brutal year for stock picking spurs trillion-dollar fund exodus
By Isabelle Lee, Alexandra Semenova and BloombergDecember 27, 2025
12 hours ago
Innovationspace
Blue Origin names Tory Bruno to new national security group
By Loren Grush and BloombergDecember 27, 2025
12 hours ago

Most Popular

placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
23 hours ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
3 days ago
placeholder alt text
Success
Billionaire philanthropy's growing divide: Mark Zuckerberg stops funding immigration reform as MacKenzie Scott doubles down on DEI
By Ashley LutzDecember 22, 2025
6 days ago
placeholder alt text
Commentary
Why over 80% of America's top CEOs think Trump would be wrong not to pick Chris Waller for Fed chair
By Jeffrey Sonnenfeld and Steven TianDecember 27, 2025
21 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.