• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
telsa

Tesla’s Shares Fall 7% Amid Executive Departures and Elon Musk’s Smokey Interview

By
Renae Reints
Renae Reints
Down Arrow Button Icon
By
Renae Reints
Renae Reints
Down Arrow Button Icon
September 7, 2018, 3:17 PM ET

Tesla’s shares took a hit Friday after two executives announced their exit from the company, while CEO Elon Musk smoked what appeared to be marijuana on a comedian’s podcast.

“It’s very difficult to keep a car company alive,” Musk told the interviewer, just one of many unconventional statements he made that likely spooked investors.

Tesla’s shares tumbled as much as 10% in mid-day trading Friday, Bloomberg reports—the largest one-day drop since June 2016. They later recovered somewhat to $262.14, a decline of $18.81, or 6.70%.

The drop comes the same day as the public announcement that chief accounting officer Dave Morton would resign. After just a month on the job, Morton said he’s had to “reconsider” his future.

“Since I joined Tesla on August 6, the level of public attention placed on the company, as well as the pace within the company, have exceeded my expectations,” said Morton in company filings, CNBC reports. “As a result, this caused me to reconsider my future. I want to be clear that I believe strongly in Tesla, its mission and its future prospects, and I have no disagreements with Tesla’s leadership or its financial reporting.”

Morton joined the electric car company the day before Musk tweeted that he was considering taking the company private, causing stocks to soar and prompting and a Securities and Exchange Commission investigation from over whether he had funding secured, as he had stated. Musk has since reversed his plans.

CNBC reported that Morton felt he wasn’t being heard when he attempted to discuss the realities of going private. According to CNBC, Morton felt Musk and the other executives didn’t care to listen to the financial obstacles involved with taking Musk’s tweet seriously.

Aside from Morton, Tesla also lost its chief human resources officer on Friday. Gaby Toledano, who took a leave of absence mid-August, announced she would not return to the company, Bloomberg reports. Friday was also the last day for Sarah O’Brien, Tesla’s vice president of communications, who announced her resignation last month.

These three executive departures only add to the leadership turnover of the year, and Musk’s appearance on comedian Joe Rogan’s podcast late Thursday night didn’t ease shareholder’s minds. While sipping whisky and smoking what Rogan called a joint containing a mix of tobacco and marijuana (which is legal in California) throughout the two and a half hour podcast, Musk discussed Telsa, flame throwers, and artificial intelligence.

His erratic behavior isn’t new: Amid the rescue of a boy’s soccer team from a Thailand cave earlier this summer, Musk accused one of the divers of being a pedophile. The accusation seemed prompted by the man’s criticism of Musk’s contributions to the rescue. Musk later publicly apologized for those claims, but then later doubled down on them in an email to a Buzzfeed reporter.

With Musk’s questionable behavior persisting, an analysis from Consumer Edge states that Tesla “needs to entertain a major change in the C-Suite” in order to regain stability, MarketWatch reports.

“The ongoing, effectively self-inflicted public relations crisis is now affecting key personnel within the organization and detracting the market from the fundamentals (which have been improving dramatically through 2Q18),” read the analysis.

About the Author
By Renae Reints
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
AIDefense
These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
By Erik GermanApril 11, 2026
1 hour ago
Jon McNeill with microphone in hand
SuccessCareers
Former Tesla president reveals the ‘single most important thing’ you can do for your career—it’s a habit Elon Musk and Warren Buffett share too 
By Preston ForeApril 11, 2026
1 hour ago
vicente
CommentaryLeadership
Ingersoll Rand CEO: here’s how employee ownership helped drive more than 8x enterprise value growth
By Vicente ReynalApril 11, 2026
1 hour ago
karp
Future of Workpalantir
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Jacqueline MunisApril 11, 2026
2 hours ago
Data centers and gas demand make boring pipelines great again
EnergyPipeline
Data centers and gas demand make boring pipelines great again
By Jordan BlumApril 11, 2026
2 hours ago
Berkshire Hathaway's Warren Buffett
SuccessWealth
Warren Buffett says ‘accumulating great amounts of money’ doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Emma BurleighApril 11, 2026
2 hours ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
21 hours ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
15 hours ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.