• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Finance

Tesla CEO Elon Musk’s $5 Billion Apology Tour

By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
By
Jen Wieczner
Jen Wieczner
Down Arrow Button Icon
August 2, 2018, 6:00 AM ET

Among the many faces of Elon Musk—for a glimpse of how many, look no further than the Musk memes—the Tesla CEO seems to have found the persona most likely to make him rich: Apologetic Elon.

Tesla stock surged as much as 13% Wednesday evening after a quarterly earnings call in which Musk apologized on three separate occasions, including personally saying sorry to two Wall Street analysts he’d berated on the previous quarter’s conference call. At the time in May, Musk had cut off and refused to respond to the analysts, lambasting them for their “boring, bonehead questions.” Tesla stock had plunged 5.5% the day after, tumbling a total of more than 9% over the following weeks.

On Wednesday, Musk took responsibility for his behavior. “I’d like to apologize for, you know, being impolite on the prior call,” he told Toni Sacconaghi of Bernstein, allowing him to ask the first question. “Honestly, I think there’s really no excuse for bad manners, and I was kind of violating my own rule in that regard.

“There are reasons for it in that I’d gotten no sleep, and been working sort of 110-hour, 120-hour weeks,” Musk continued. (That equates to working 17 hours a day, seven days a week.) “But nonetheless there’s still no excuse. My apologies for not being polite on the prior call.”

To Joseph Spak of RBC Capital Markets—another target of the CEO’s temper last quarter—Musk added, “That was not right, and I hope you accept my apologies.”

Investors certainly accepted them. Never mind that Tesla reported record net losses for the second quarter that were even steeper than Wall Street had expected. Here was well-rested Elon. Zen Elon. Rather than disgruntled, grumpy Elon whining that analysts’ questions were “killing” him, this was contemplative Elon—answering blue-sky questions from Morgan Stanley’s Adam Jonas: Does Musk worry that autonomous cars will eventually be seen as weapons-grade technology? (Not at all: “It’s just like, the car’s trying to drive.”) Which of Amazon and BMW does he see as the bigger competitive threat? (Neither: “I would be pretty shocked if Amazon got into the car business.”)

Although Tesla stock rose slightly upon the release of the financial results themselves, it wasn’t until Musk started talking that it really took off, boosting Tesla’s market value by more than $5 billion in after-hours trading.

You could audibly hear analysts’ sighs of relief as it became clear that reasonable, grounded Elon had returned. After all, while Tesla’s stock price had recovered in early June, it fell as much as 21% over the past month and a half leading up to Wednesday’s call as Musk’s erratic tweeting and a series of offensive remarks raised concerns about his fitness as a leader. Musk’s name-calling a Thai rescue diver a “pedo” (short for pedophile) in mid-July precipitated a 4% decline in Tesla stock (though the CEO’s subsequent apology seemed to somewhat reassure investors).

But this was respectful Elon, who even, in a rare move, took questions from journalists (of The Wall Street Journal and CleanTechnica)—a frequent punching bag of his—and even thanked them for their “in-depth coverage.”

“There’s so much love and respect for colleagues and Wall Street analysts on this call it is lifting my spirits, what can I say?” Jonas noted aloud during the Q&A.

It was a measured, convincingly honest version of Elon, who cautioned that just because Tesla isn’t running out of cash (he swore the company would not need to raise more capital for the foreseeable future) doesn’t mean it’s “rolling in money,” and acknowledged that Tesla’s biggest slowdown for Model 3 production right now is in assembling the cars’ bodies. At least, it was a well-coached Elon.

Fortune president Alan Murray spoke for many investors when he wrote last month about why he’s not ready to buy Tesla stock or a Tesla Model 3—even as Musk vowed that he was working so hard to hit production goals, he’d been sleeping on the Tesla factory floor. “I’d like to see a little more stability before entrusting him with either my retirement savings or my morning commute,” Murray wrote. “I prefer a CEO who has the confidence to sleep soundly in her bed at night.”

If all it takes to increase Tesla’s value by a few billion dollars is Musk getting a good night’s sleep and maintaining a kindergarten level of human decency, the company may find itself much more valuable as investors with Murray’s line of thinking come on board.

About the Author
By Jen Wieczner
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Jensen Huang, chief executive officer of Nvidia Corp
InvestingNvidia
The one number that will actually move Nvidia’s stock Wednesday night
By Eva RoytburgMay 20, 2026
11 minutes ago
bezos
Personal FinanceNew York City
Jeff Bezos on Zohran Mamdani’s big mistake: ‘When you don’t know how to solve a problem, create a villain, blame them’
By Nick LichtenbergMay 20, 2026
44 minutes ago
electrical transmission lines hang over a housing development on March 24, 2026 in Sylmar, California.
EnergyElectricity
2025 was a turning point for your electricity bill and it’s just getting more expensive from here. It’s not just data centers
By Tristan BoveMay 20, 2026
1 hour ago
Prices at the pump hit $4 a gallon in all 50 states—just as summer driving season begins
Energygasoline
Prices at the pump hit $4 a gallon in all 50 states—just as summer driving season begins
By Jordan BlumMay 20, 2026
1 hour ago
target
Retailearnings
Target posts biggest jump in comparable sales in 4 years as turnaround takes shape
By Anne D'Innocenzio and The Associated PressMay 20, 2026
3 hours ago
housing
Real EstateHousing
Single Gen Z women are destroying their male counterparts when it comes to buying their first house
By Alex Veiga and The Associated PressMay 20, 2026
3 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
22 hours ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
3 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
8 days ago
Current price of oil as of May 19, 2026
Personal Finance
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
2 days ago
CNN analyst and 'The Morning Show' producer says Stephen Colbert is a role model for his ‘positive’ outlook on his show ending
Arts & Entertainment
CNN analyst and 'The Morning Show' producer says Stephen Colbert is a role model for his ‘positive’ outlook on his show ending
By Emma BurleighMay 19, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.