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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

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Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Video Games

‘NBA LIVE 19’ by EA Sports Finally Adds Custom Female Players

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Hallie Detrick
Hallie Detrick
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By
Hallie Detrick
Hallie Detrick
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July 30, 2018, 8:01 AM ET
EA Sports NBA Live 19
EA Sports NBA Live 19EA Sports
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Women’s basketball is finally getting a fair shake in a video game.

NBA LIVE 19 from EA Sports will allow users to create custom female players, mixed gender teams, and even model players after themselves using facial scanning technology. Although users have been able to choose pre-designed female players since the last edition, NBA Live 18, which was released last year, this is the first time they’ll be able to create custom female players.

The game, scheduled to be released on September 7, also includes “Icon Abilities” based on the unique skill set of specific female basketball stars and expands access to the game’s career mode, “The One,” to women players. The new features are designed to give male and female players the same experience and access to the game.

Sports video games have traditionally focused on male players with rare exceptions. In recent years EA Sports has made a push to include more women in its games, starting with the inclusion of women soccer players in FIFA 16. On their website EA Sports said NBA LIVE 19 represented a step forward for women in gaming: “In NBA LIVE 19, we’re giving you the most customizable game experience ever and adding female created players for the first time in franchise history. The time for female ballers in LIVE is now.”

For their part, the WNBA and the female players who are represented have welcomed the increased representation. WNBA president Lisa Borders recognized EA Sports’s commitment to empowering female athletes, saying in a statement, “We are thrilled to see their steadfast commitment to inclusion and self-expression come to life in NBA Live 19.”

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