• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

The World’s First Entirely Robot-Crafted Burger Is Here. This Is Exactly How It’s Made

By
Renae Reints
Renae Reints
Down Arrow Button Icon
By
Renae Reints
Renae Reints
Down Arrow Button Icon
June 22, 2018, 11:54 AM ET
Creator-Device-robot-burger.jpg BlufftonUniv_CampusSign.jpg BlufftonUniv_Class on the lawn.jpg BlufftonUniv_Jeanna Haggard with Students.jpg BlufftonUniv_Library_Walt_and_Students.jpg BlufftonUniv_Students at Relationship Bench.jpg BlufftonUniv_students cross bridge.jpg BlufftonUniv_students_peace_thrones.jpg BlufftonUniv_The Commons.jpg
Creator device. Credit: Aubrie Pick.Aubrie Pick
Add Fortune on Google for similar content.

Alex Vardakostas grew up flipping burgers. Now he’s the co-founder and CEO of Creator, San Francisco’s newest, most high-tech burger establishment. For $6, customers can get a made-to-order burger crafted by a 14-foot-long “culinary instrument” — also known as a robot.

Creator’s burger-making robot is a long stretch of sleek machinery, with 350 sensors, 50 actuators, and 20 computers to ensure every sauce is dispensed down to the milliliter and every spice down to the gram. Glass silos hold a colorful array of condiments. Three compressed-air tubes hold fresh-baked brioche buns, ready to push one out to a belt when you place your order.

Other restaurants have incorporated automaton (remember Flippy, the burger-flipping robot?), but Creator is the first to build a machine that makes your burger from start to finish — all in about five minutes. Eventually, customers will be able to order though an app with the ability to customize every detail of the burger, but for now orders are placed through a human concierge at a counter. Behind them, the robot sets to work.

The bun, pressed out by the compressed-air tube, is sliced by a vibrating knife and then toasted and buttered as it’s moved along to the condiment belt below. Sauces and spices are measured with precision; tomatoes, pickles, and onions are sliced on the spot. Cheese is grated directly onto the bun. All of this is visible through the robot’s glass front, so you can watch your burger being crafted.

Meanwhile, the meat is prepared behind a covered section of the robot. Hormone-free, pasture-raised brisket and chuck steak are freshly ground, the strands hung vertically and then lightly pressed together. This method (as opposed to mashing the meat together) makes the patty tender and juicy. The robot grills the meat to perfection, drops the burger onto your dressed bun, and a human server delivers the masterpiece to you on a tray. When you bite into the burger, your teeth align with the strands of meat, making it more savory. Burgers are paired with healthy farro or seasonal veggie salad, but you can still opt for fries if you want a classic American meal.

This is a burger made of quality, fresh ingredients, (“We spend more on our ingredients than any other burger restaurant,” says Vardakostas), but it’s just $6. Due to the robot cook, Creator is able to save on staff and space. The entire store is 2,200 square feet; staff are only needed to restock the machine and take and deliver orders. Placing your order through a human also avoids any disability lawsuits, like the one quinoa-based restaurant chain Eatsa faced last year. The tech-savvy eatery had all orders placed through iPads, with no option for the visually impaired to utilize this service. Creator avoids issues like these by providing well-supported staff.

Vardakostas knew the robotics of Creator could make high-quality burgers more cost-effective, but he didn’t want to lose the human element of food service. The restaurant’s staff is paid $16 per hour and are encouraged to use 5% of their time doing something to benefit themselves in the long run. Creator has a budget for books, so staff can spend this time reading. Vardakostas hopes to revolutionize restaurant employment as well as cooking.

It helps that his own story started in front of a burger grill. Vardakostas’ family owns Southern California’s A’s Burgers, and two of his aunts have their own burger chains. Vardakostas says he’s made tens of thousands of burgers in his life, and this inspired him to launch Creator.

“When you make 400 of the same burger every day,” he said, “you can’t help but think, ‘How would I make this experience better?'”

With a physics degree in hand, Vardakostas got to work on his burger-making machine. His project started as Momentum Machines in 2009, working out of a garage in true start-up style. When Vardakostas headed to Silicon Valley, he met Creator co-founder and COO Steve Frehn, a mechanical engineer with resume lines from NASA and Tesla Inc.

With backing from Google Ventures, Khosla Ventures, and Root Ventures, Momentum Machines grew and re-branded to become Creator. Reinventing the burger joint isn’t cheap — according to TechCrunch, the start-up raised $18.3 million in 2017 and sought $6 million in 2013.

Finally, after years of development, the burger-making machine will serve the San Francisco public. Beginning June 27, Creator will be open for lunch Wednesdays and Thursdays until their full launch in September. For those who really can’t wait, tickets will go on sale July 10 for early-access meals in August.

While they’re just getting started, Vardakostas and Frehn already have big plans for the future. They hope to utilize Creator’s small size and move into airport terminals or bus stations.

“Our business model is pretty simple,” said Frehn. “We take a really good burger that people like and sell it for half the price.”

About the Author
By Renae Reints
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

Photo of ballots being counted and sorted
PoliticsElections
Nearly 150,000 California mail ballots rejected in June primary, a record high thanks to late-arriving ballots
By The Associated Press and MIchael R. BloodJuly 24, 2026
3 hours ago
Photo of the nun
North AmericaImmigration
Nun detained by ICE on her way to Mass speaks out for first time: ‘For me, a nun, not to go to Mass…it was very, very heartbreaking’
By The Associated Press, Valerie Gonzalez and Jamie StengleJuly 24, 2026
3 hours ago
Court illustration of the author testifying
LawTerrorism
Salman Rushdie describes a ‘lake of blood’ as his convicted attacker faces terrorism charges tied to the 2022 stabbing
By The Associated Press, John Wawrow and Jennifer PeltzJuly 24, 2026
3 hours ago
A gun lays on a table next to a row of ammunition.
Lawgun control
Two gun rights groups are suing the U.S. Virgin Islands over concealed carry for nonresidents
By The Associated Press and Danica CotoJuly 24, 2026
3 hours ago
Vice President JD Vance sits in on a meeting.
North AmericaJD Vance
The Secret Service is investigating a member of JD Vance’s detail over a suspected news leak
By The Associated PressJuly 24, 2026
3 hours ago
Google logo is displayed on a smartphone in front of the EU Flag.
CybersecurityGoogle
EU strikes Google with $1 billion fine in major crackdown on antitrust regulations even as Trump threatens retaliation
By The Associated Press and Sam McNeilJuly 24, 2026
3 hours ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
16 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
14 hours ago
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
AI
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
By Mia OsmonbekovJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.