• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon Starts Shipping a Camera That Recognizes What’s In Front of It

By
Emily Price
Emily Price
By
Emily Price
Emily Price
June 14, 2018, 3:38 PM ET
amazon DeepLens AI
Amazon

Amazon’s artificial intelligence camera that can recognize items that are placed in front of it went on sale today to developers.

The camera, called DeepLens AI, is intended to help developers create AI image recognition apps and models. It’s not a consumer product right now.

One developer is reportedly already considering how to use the camera to help people with Alzheimer’s remember people they know. In that case, the camera would be loaded with images of those people, and when a person with Alzheimer’s encounters someone they know, the camera would remind them who it is.

The current iteration of the camera is 4-megapixel and can shoot 1080p high-definition video. It’s also compatible with a number of Amazon AI services including and comes with a number of templates to help developers get started with the device.

Amazon originally announced the camera, which costs $250, in November.

Developers who pre-ordered the device, which is available on Amazon’s website, should receive it soon. And yes, it’s eligible for Prime shipping.

About the Author
By Emily Price
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.