• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision

2

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

1

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision

2

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
the future of work

These Subtle Psychological Hacks Keep Japan’s Trains Running Smoothly

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
May 27, 2018, 5:05 PM ET
Inside Shibuya Station As Government Promotes Flexible Working Hours Ahead of Olympics
Passengers board a train on the Toyoko line operated by Tokyu Corp. at Shibuya Station in Tokyo, Japan, on Tuesday, July 18, 2017. July 24 marks the first dry run of a 'Telework Day' encouraging people to work from home as the city gears up to host the 2020 Summer Olympics. Authorities are seeking ways to make room for 920,000 spectators expected to visit Tokyo each day during the games. Photographer: Tomohiro Ohsumi/Bloomberg via Getty ImagesTomohiro Ohsumi—Bloomberg via Getty Images

Japan’s trains, including local commuter systems and longer-distance routes that span most of the country, are frequent objects of admiration for their speed, efficiency, and almost excessive timeliness. The system’s overall effectiveness depends in large part on Japan’s unique geography and some very smart alignment between transportation and real estate planning. But on a day-to-day (or minute-to-minute) basis, some fascinating psychological tricks also help keep things running smoothly.

According to CityLab, Japan’s trains rely heavily on so-called “nudge theory,” or small signals that almost unconsciously influence riders’ behavior, keeping foot traffic moving smoothly through crowded stations. These go well beyond the basics of clear boarding indicators, well-designed maps, and fully audible announcements—which too many U.S. transit systems already have trouble executing.

For example, Japanese train systems use calming melodies to signal departures instead of harsh buzzers, which studies have shown prevent injuries by keeping passengers from rushing. Slightly more Machiavellian is the use of ultrasonic sound, inaudible to older passengers, to disperse crowds of potentially disruptive teenagers.

Get Data Sheet, Fortune’s technology newsletter.

The use of subtle nudges also extends to train operators, who are expected to gesture with their hands and state any intended action out loud. That increases mental engagement and decreases operating errors.

Much more serious is the use of calming blue lights on certain parts of platforms, which have been shown to reduce suicide attempts by people jumping in front of trains. Suicide in general is a major social problem in Japan, and suicides by train also cause frequent, serious disruptions to the otherwise smoothly operating system.

Preventing small or large disruptions is crucial to the efficient functioning of mass transit—just ask any New Yorker who has ever boiled with rage when new passengers cram into a subway car without letting exiting riders off first. But for American supporters of mass transit, such refinements may take a back seat to the chronic underinvestment that has left systems including the New York subway and Amtrak an increasingly unsafe and inefficient mess.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides ‘naval overwatch’
EnergyIran
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides ‘naval overwatch’
By Jason MaJune 6, 2026
3 hours ago
Illinois joins Ohio in ordering pause on data center tax credits
PoliticsData centers
Illinois joins Ohio in ordering pause on data center tax credits
By Yash Roy and BloombergJune 6, 2026
7 hours ago
Here’s where U.S. debt may become unsustainable with interest payments triggering a default crisis that even steep tax hikes can’t fix
EconomyDebt
Here’s where U.S. debt may become unsustainable with interest payments triggering a default crisis that even steep tax hikes can’t fix
By Jason MaJune 6, 2026
7 hours ago
Trump says he supports salary cap for Major League Baseball
North AmericaMLB
Trump says he supports salary cap for Major League Baseball
By Jordan Fabian and BloombergJune 6, 2026
9 hours ago
Oil drilling rises in longest U.S. streak since 2022 on price bump
EnergyOil
Oil drilling rises in longest U.S. streak since 2022 on price bump
By Emma Sanchez and BloombergJune 6, 2026
9 hours ago
SpaceX and other mega IPOs may wait years to join the S&P 500
InvestingS&P 500
SpaceX and other mega IPOs may wait years to join the S&P 500
By Bailey Lipschultz, Vildana Hajric and BloombergJune 6, 2026
10 hours ago

Most Popular

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeJune 6, 2026
19 hours ago
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
2 days ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
2 days ago
Here's where U.S. debt may become unsustainable with interest payments triggering a default crisis that even steep tax hikes can't fix
Economy
Here's where U.S. debt may become unsustainable with interest payments triggering a default crisis that even steep tax hikes can't fix
By Jason MaJune 6, 2026
7 hours ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
2 days ago
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
Energy
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
By Jason MaJune 6, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.