• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

Deciding Whether To Fear or Celebrate Google’s Mind-Blowing AI Demo

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
May 10, 2018, 9:02 AM ET

This article first appeared in Data Sheet, Fortune’s daily newsletter on the top tech news. To get it delivered daily to your in-box, sign up here.

“Are there imaginable digital computers which would do well in the imitation game?”

Good morning. Aaron in for Adam, contemplating computer scientist and mathematician Alan Turing’s famous conjecture to test whether a machine could think.

The wow factor was quite high, maybe off the charts, this week when Google (GOOGL) debuted recordings of its Duplex AI app making phone calls and conversing with regular people at restaurants and a nail salon. Duplex sounded amazingly human, smoothly navigating the minor inconveniences of booking appointments and even uttering the occasional “um” and “mmhm” to make sure the person on the other end knew it was still there. It sure seemed like Duplex had aced the “imitation game.”

But somewhere between the “um” and the “mhmm,” the creepiness factor started to rise and people began to imagine how this creation could be used for ill. Would robocallers, scam artists, and hackers start employing Duplex the better to dupe unwitting consumers? Would interactions with workers in the service industry be further dehumanized? Was the service just the latest “invasive” and “infantilizing” development from the clueless coders of Silicon Valley?

Most of the concerns revolved around how Duplex works and how it will be used. Most could also apply to virtually any AI app intended to interact with humans. Perhaps a deeper question, then, is how should society regulate the coming wave of artificial intelligence, if at all. Will we rely on self regulation by industry, as we have in so many other areas? Perhaps just a further evolution of Isaac Asimov’s Three Laws of Robotics is required? Or should laws be passed setting out acceptable and unacceptable AI practices?

Whatever choices are made, they should be made intentionally and with serious consideration. We are almost 20 years out from Harvard Professor Larry Lessig’s groundbreaking essay “Code Is Law,” and it still feels like one of the most important texts guiding us into the future.

Our choice is not between “regulation” and “no regulation.” The code regulates. It implements values, or not. It enables freedoms, or disables them. It protects privacy, or promotes monitoring. People choose how the code does these things. People write the code. Thus the choice is not whether people will decide how cyberspace regulates. People—coders—will. The only choice is whether we collectively will have a role in their choice—and thus in determining how these values regulate—or whether collectively we will allow the coders to select our values for us.

Let us know what you think of the debate.

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

OpenAI logo
AIOpenAI
OpenAI sees Codex users spike to 1 million, positions coding tool as gateway to AI agents for business
By Jeremy KahnMarch 4, 2026
20 minutes ago
NewslettersCIO Intelligence
Lenovo’s CIO says patience is a virtue in AI investing, but the clock is ticking
By John KellMarch 4, 2026
53 minutes ago
Dara Khosrowshahi, chief executive officer of Uber Technologies
Successwork-life balance
Uber CEO Dara Khosrowshahi rejects work-life balance, even expecting staff to respond to emails on weekends: ‘Don’t come here if you want to coast’
By Emma BurleighMarch 4, 2026
1 hour ago
man poses with arms crossed over legs
CryptoCryptocurrency
Exclusive: Cyclops raises $8 million to build stablecoin infrastructure for payments companies
By Carlos GarciaMarch 4, 2026
4 hours ago
altman
AIdocumentaries
Sam Altman turned down a documentary’s requests to talk. So the director cast a ‘Sam Bot’ as its protagonist
By Michael Liedtke and The Associated PressMarch 4, 2026
5 hours ago
NewslettersTerm Sheet
The French AI startup gunning for Workday, Oracle, and SAP
By Lily Mae LazarusMarch 4, 2026
7 hours ago

Most Popular

placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 3, 2026
By Joseph HostetlerMarch 3, 2026
1 day ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
2 days ago
placeholder alt text
Cybersecurity
Cities join Amazon in cutting ties with license-plate reader Flock following Ring's Super Bowl ad—that Flock 'didn't have anything to do with'
By Catherina GioinoMarch 3, 2026
23 hours ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of March 3, 2026
By Danny BakstMarch 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.