• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Facebook Is Getting Into the Dating Business

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
May 1, 2018, 3:03 PM ET

If you’re looking for a new dating site, you might want to consider turning to Facebook.

Facebook CEO Mark Zuckerberg said Tuesday that the social networking giant would premiere a dating service at a later date. Zuckerberg announced the new dating service in San Jose, Calif. during the company’s annual F8 developer conference.

Zuckerberg revealed few details of the new dating service, but said that it would be for “long-term relationships” and not for “hookups,” or more casual flings.

Regarding the dating service, Zuckerberg said that Facebook “designed it with privacy from the beginning,” acknowledging the anxiety people may have using a Facebook-branded dating service, given the company’s recent data privacy scandals. The latest data scandal involved political consulting firm Cambridge Analytica buying Facebook user data from an academic, violating the company’s terms of service.

Zuckerberg pitched the dating service as beneficial to the “200 million people that list themselves as single on Facebook.”

Facebook Chief Product Officer Chris Cox elaborated on the dating service and showed a sample dating profile of a woman named Jennifer Keller.

Cox said that Keller could create the new dating profile, separate from her main Facebook user profile, which will only include her first name. Additionally, everything she does on her dating profile won’t be shared on the core Facebook service or on other people’s Facebook News Feeds.

From her dating profile, she can scan Facebook for events like concerts or meet-ups related to her personal interests near where she lives in Chicago, Ill., Cox explained. By indicating she wants to go to a specific event via Facebook, other people with dating profiles interested in the same event will be notified.

From there, they can chat with each other, which will also “encourage meaningful interaction,” Cox said, referring to a Facebook metric the company uses to determine whether people are behaving in healthy ways on the social networking service.

Cox also said that people who use the dating service will use separate messaging tools from Facebook’s other messaging apps, like Facebook Messenger or WhatsApp, because “people wanted a separate space.”

Get Data Sheet, Fortune’s technology newsletter.

“We are excited to share more on this over the next few months,” Cox said.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
15 hours ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
9 hours ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protégé facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
2 days ago

Latest in Tech

Startups & Ventureautonomy
Waymo seeking about $16 billion near $110 billion valuation
By Edward Ludlow, Aaron Kirchfeld and BloombergFebruary 1, 2026
2 hours ago
AIspace
SpaceX seeks FCC nod to build data center constellation in space
By Sana Pashankar, Loren Grush and BloombergFebruary 1, 2026
2 hours ago
dewar
CommentaryLeadership
The AI adoption story is haunted by fear as today’s efficiency programs look like tomorrow’s job cuts. Leaders need to win workers’ trust
By Carolyn DewarFebruary 1, 2026
12 hours ago
trader
Investingbubble
‘We’re not in a bubble yet’ because only 3 out of 4 conditions are met, top economist says. Cue the OpenAI IPO
By Nick LichtenbergFebruary 1, 2026
13 hours ago
Big TechMark Zuckerberg
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to ‘cure or prevent all disease’
By Sydney LakeFebruary 1, 2026
15 hours ago
The founder and CEO of $1.25 billion AI identity verification platform Incode, Ricardo Amper
SuccessGen Z
CEO of $1.25 billion AI company says he hires Gen Z because they’re ‘less biased’ than older generations—too much knowledge is actually bad, he warns
By Emma BurleighFebruary 1, 2026
16 hours ago