• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Brainstorm Design

‘Let’s Be Curious.’ Artist Daan Roosegaarde Says Design Must Be Inspired by Nature

By
TF Chan
Down Arrow Button Icon
By
TF Chan
Down Arrow Button Icon
March 8, 2018, 2:35 AM ET
Fortune Brainstorm Design 2018
042 Fortune Brainstorm Design 2018 Thursday, March 8th, 2018 Singapore 10:05 - 10:20 DESIGN IN FOCUS: LANDSCAPES OF THE FUTURE Virtual floods, smart highways and smog sucking towers: how can we examine and activate solutions to improve daily life in urban environments? Daan Roosegaarde will explore the social role of design and share how his innovative practice merges people, technology and space to create a better world. Presenter: Daan Roosegaarde, Artist and Founder, Studio Roosegaarde Photograph by Stefen Chow/FortuneStefen Chow/Fortune

Virtual floods, smart highways and smog-sucking towers – these are but three of the futuristic visions that have been brought to life by artist and innovator Daan Roosegaarde, who delivered a keynote presentation at Brainstorm Design in Singapore Thursday on how designers come up with solutions to improve daily life in urban environments.

Whether in his native Netherlands or China, where he maintains a second studio, Roosegaarde’s work has always responded to urban environments. He has created light installations around the world to portray rising sea levels, giving tangible form to the horrors of global warming; a cycle path in Eindhoven, laid with thousands of fluorescent stones in a Swirling Pattern as though the twinkling skyscape in Van Gogh’s starry night had come to life; and Smog Free Towers, 7m tall structures to suck up air pollution in public spaces using no more electricity than a water boiler.

His more recent work inhabits the Afsluitdijk, a 32km causeway in the Netherlands that keeps the waters of the North Sea at bay. The causeway is lined with a series of floodgates designed in 1932 by Dirk Roosenburg – monumental structures that have since fallen into disrepair. Infrastructure officials commissioned Roosegaarde to breath new life into them. “We had the goal of not adding more objects to it,” he explained, “sometimes design can be removing things instead of adding.” In lieu of new lighting, which would have been costly to install and maintain, Roosegaarde simply used the most retro-reflective material to outline the gates – borrowing the headlights of passing cars to illuminate their iconic forms, without expending more energy.

Here, as with many of Roosegaarde’s previous projects, the inspiration was nature. “I look at the wings of butterflies. Artificial pigments tend to fade, but the coloring on these wings does not. On a nano-level, the wings manipulate their source light, which is why the color always remains very vivid.”

Nearby, Roosegaarde launched a series of energy-generating kites based on designs by the Dutch astronaut Wubbo Ockels. Floating in the air, the kites push and pull on dynamos, supplying enough power for 100 to 150 households. “Energy is everywhere, all we have to do is start to harvest it,” he said. He also laid luminescent cables to add an element of poetry and added cameras at the top – “you could log in and watch from the heavens.”

A final component to his Afsluitdijk project saw Roosegaarde flood a historic bunker with bioluminescent algae. “They’re some of the oldest microorganisms in the world. As you walk along the space, on top of the algae, they wake up and give light. This is pure nature. There’s no battery required, no electricity bill.”

Design, in Roosegaarde’s view, is not just about technology, but rather about harnessing the principles of nature to give our lives an upgrade. “This needs to be the new standard. We need to have the courage and the curiosity,” he said.

In concluding, he showed a video of people about to dive from a 10m tall platform. Most of them appear fearful and reluctant. “We know what we want, but we’re struggling, we’re hesitating,” said Roosegaarde as the clip played on, until it finally showed someone making a graceful jump, set to exuberant music. “Let’s not be afraid. Let’s be curious.”

For more coverage of Brainstorm Design, click here.

About the Author
By TF Chan
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
AI
Meta’s 28-year-old billionaire prodigy says the next Bill Gates will be a 13-year-old who is ‘vibe coding’ right now
By Eva RoytburgDecember 19, 2025
11 hours ago
placeholder alt text
Success
As graduates face a ‘jobpocalypse,’ Goldman Sachs exec tells Gen Z they need to know their commercial impact 
By Preston ForeDecember 18, 2025
1 day ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
1 day ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
1 day ago
placeholder alt text
Success
Billionaire who sold two companies to Coca-Cola says he tries to persuade people not to become entrepreneurs: ‘Every single day, you can go bankrupt’
By Dave SmithDecember 19, 2025
7 hours ago

Latest in

C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsDecember 19, 2025
4 hours ago
Sam Altman looks down and to the side, frowning.
AIOpenAI
Sam Altman says he’s ‘0%’ excited to be CEO of a public company as OpenAI drops hints about an IPO: ‘In some ways I think it’d be really annoying’
By Sasha RogelbergDecember 19, 2025
4 hours ago
NewslettersMPW Daily
Women exec moves at Unilever, Rothy’s, and more to watch this week
By Emma HinchliffeDecember 19, 2025
4 hours ago
CryptoKlarna
Klarna partners with Coinbase to receive stablecoin funds from institutional investors
By Ben WeissDecember 19, 2025
5 hours ago
AIDebt
AI hyperscalers have room for ‘elevated debt issuance’ — even after their recent bond binge, BofA says
By Jason MaDecember 19, 2025
5 hours ago
Late Apple cofounder Steve Jobs
SuccessCareers
Steve Jobs sold his Volkswagen to raise $1,300 for Apple’s first computer. He became a millionaire just two years later at 23
By Emma BurleighDecember 19, 2025
5 hours ago