• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryAgriculture

Commentary: How We Can Save Chocolate From Going Extinct

By
David Guest
David Guest
Down Arrow Button Icon
By
David Guest
David Guest
Down Arrow Button Icon
January 24, 2018, 2:21 PM ET

Stories of a cacao shortage—or extinction—are guaranteed to strike fear into the hearts of chocolate makers and consumers alike. The most recent media coverage suggests we will run out of chocolate by 2050 because of climate change in West Africa. Is this serious, or is the prediction just a story for a slow news day?

About 70% of the world’s cacao beans come from West Africa, primarily Côte d’Ivoire and Ghana, where equatorial warm, wet climates favor the growth of the cacao tree. Changes in the weather there, such as the notorious hot, dry Sahel winds from the Sahara at flowering time or heavy rains during harvest, lead to crop failure, and consequently dramatic rises in global cacao prices. Climate change is predicted to cause both long dry spells and erratic, intense weather events, both of which are bad for cacao and will have a similar effect on markets. So there is some truth to this story.

Yet the real picture is more complex. Researchers have developed technologies to manage the impacts of climate change and triple global yield averages, and millions have been spent to train farmers to use this technology. These technologies have the potential to keep cacao farming alive despite the ravages of climate change.

Despite these technological advances, farmers have not adopted them. Why? One factor is the lack of a financial incentive. Any crop management intervention takes about six months to have an effect, and prices can change significantly during that time period due to the notoriously volatile weather in West Africa. For instance, farmers choosing to invest in cacao farming in mid-August 2016, when prices approached $3,200 a ton, would find prices at around $2,000 a ton in mid-February 2017, when their efforts materialized—a drop of nearly 40%.

A second factor is the lack of capacity of farmers to implement the training they have been given. Partly this is because training is usually designed without understanding the socioeconomic context of cacao farming. Adoption of new technologies is but one component of livelihood choices made by families. Few farmers have formal access to finance. Rural families suffer poor health and malnutrition—our recent studies of cacao farming families in Indonesia and Papua New Guinea show rates of childhood stunting of 50% and 80%, respectively. A third of farmers report blurry vision, and another quarter report backaches and arthritis. Women are neglected in support and training programs. Young people leave for more secure employment in towns and cities.

Growing cacao is simply not profitable for most smallholder farmers who are trapped in cycles of low income, low investment, aging, and poor health. Consequently, many have switched to more profitable crops like corn or palm oil to feed their families. The real threat to cacao production isn’t climate change, it is the inability of smallholder cacao farmers to enjoy healthy and rewarding livelihoods.

Satisfying our demand for chocolate in 2050 will require significant changes to the industry. One change is to increase and stabilize the price of cacao beans to make farming more competitive, for example by decommoditizing the cacao bean market to reward higher quality. Combining market incentives with holistic approaches to improving farmer livelihoods by diversifying incomes, raising financial literacy, and improving health and education will secure the futures of smallholder cacao farming.

Second, just as modern horticulture in developed economies has become industrialized, similar technologies can be applied to cacao farming. In parallel, these approaches promise to meet demands for commodity and specialty markets. Chocolate will not disappear, but it will and should become more expensive.

David Guest is a professor of plant pathology and the leader of development agriculture at the Sydney Institute of Agriculture in the School of Life and Environmental Sciences at the University of Sydney.

About the Author
By David Guest
See full bioRight Arrow Button Icon

Latest in Commentary

Alex Amouyel is the President and CEO of Newman’s Own Foundation
Commentaryphilanthropy
Following in Paul Newman and Yvon Chouinard’s footsteps: There are more ways for leaders to give it away in ‘the Great Boomer Fire Sale’ than ever
By Alex AmouyelDecember 7, 2025
19 hours ago
Amit Walia
CommentaryM&A
Why the timing was right for Salesforce’s $8 billion acquisition of Informatica — and for the opportunities ahead
By Amit WaliaDecember 6, 2025
2 days ago
Steve Milton is the CEO of Chain, a culinary-led pop-culture experience company founded by B.J. Novak and backed by Studio Ramsay Global.
CommentaryFood and drink
Affordability isn’t enough. Fast-casual restaurants need a fandom-first approach
By Steve MiltonDecember 5, 2025
3 days ago
Paul Atkins
CommentaryCorporate Governance
Turning public companies into private companies: the SEC’s retreat from transparency and accountability
By Andrew BeharDecember 5, 2025
3 days ago
Matt Rogers
CommentaryInfrastructure
I built the first iPhone with Steve Jobs. The AI industry is at risk of repeating an early smartphone mistake
By Matt RogersDecember 4, 2025
4 days ago
Jerome Powell
CommentaryFederal Reserve
Fed officials like the mystique of being seen as financial technocrats, but it’s time to demystify the central bank
By Alexander William SalterDecember 4, 2025
4 days ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
17 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.