Nissan Is Turning Infiniti into an Electric Luxury Brand

January 17, 2018, 4:14 AM UTC
INFINITI to go electric from 2021
INFINITI Motor Company will introduce new vehicles with electrified powertrains from 2021, said Nissan Chief Executive Officer Hiroto Saikawa at the Automotive News World Congress today. Customers can expect beautifully designed vehicles like the Q Inspiration concept shown in Detroit, with a whole new level of electrified driving performance as an evolution of INFINITI’s current powertrains.

Infiniti, the luxury brand of Nissan (NSANY), is embracing electric vehicles. All new Infiniti models, with the exception of some large SUVs, will be electrified beginning in 2021, Nissan CEO Hiroto Saikawa said Tuesday at the Automotive News World Congress, a conference held alongside the North American International Auto Show in Detroit.

The automaker says the new models will be either all-electric vehicles or its “e-power” vehicles, which use an electric battery and a small gas engine. Infiniti will introduce its first all-electric vehicle in 2021.

Infiniti expects more than half of its global sales to be comprised of electric vehicles by 2025 by making this move.

Infiniti is the latest automaker to begin transitioning its portfolio away from internal gas combustion engines. Its parent company Nissan was an early leader in all-electric vehicles. The company introduced last year a revamped version of its Leaf electric vehicle that costs nearly $29,000 and can travel about 150 miles on a single charge.