• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Pantone Picked ‘Ultra Violet’ Purple for 2018: Here Are 5 Holiday Gifts to Match

By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
Down Arrow Button Icon
December 7, 2017, 11:51 AM ET

The color of the year for 2018 is out from the style-makers at Pantone, and the winner is a dark purple shade they call “ultra violet.” The color “communicates originality, ingenuity and visionary thinking,” Pantone executive director told the New York Times.

With the holidays coming up, there are plenty of ways to bring more ultra violet “originality” to the visionaries in your life. Here are some suggestions in five categories:

High-Tech Purple Gifts

Samsung and Apple aren’t making their popular phones or laptops in purple—at least not yet—but there are ways to give the gift of ultra violet to the techies on your list. Canon makes a version of highly-rated and easily pocketable PowerShot Elph camera in a deep purple hue. And Apple’s Beats division offers its Solo3 wireless headphones in a dozen colors including “ultra violet.” And if your buying the year’s hottest gaming portable, the Nintendo Switch, be sure to accessorize with purple controllers.

Gifts for Travelers

If there are frequent travelers on your holiday shopping list, purple is an excellent choice for a new suitcase or backpack. Samsonite’s Winfield 2 Fashion line of hard-sided luggage has top ratings on Amazon and comes in a rich shade of purple in a variety of sizes. JanSport backpacks are popular with students and the simple look of the company’s Superbreak model looks sharp in purple. For a higher-end carry with a more luxurious look and feel, Clark & Mayfield’s Hawthorne bag comes in deep purple, too.

Purple Gifts for the Home

At home, purple works well as an accent color. A set of flannel sheets from Thermee or Limelight’s steel lamp with a purple shade bring the color of the year to the bedroom. KitchenAid calls its purple-colored mixers “Plumberry,” but the shade match’s Pantone’s pick. And Ginsu makes some of its knife sets with dark purple handles.

Purple Stocking Stuffers

There are also plenty of small gifts, the stocking stuffers, that come in beautiful shades of purple. They’re more useful than sexy but Panasonic’s purple earbuds cost under $10, while a four-pack of KidKer purple charging cables with Apple’s lightning connectors costs $11. And Silk’s purple iPhone case for the iPhone 7 or 8 is just $12.

A Purple Book

Finally, for the budding literary genius who loves purple, the book of choice is obvious: Harold and the Purple Crayon by Crockett Johnson. The 1955 children’s classic was obviously way ahead of the zeitgeist for color selections.

About the Author
By Aaron Pressman
See full bioRight Arrow Button Icon

Latest in Tech

Big TechStreaming
Trump warns Netflix-Warner deal may pose antitrust ‘problem’
By Hadriana Lowenkron, Se Young Lee and BloombergDecember 7, 2025
6 hours ago
Big TechOpenAI
OpenAI goes from stock market savior to burden as AI risks mount
By Ryan Vlastelica and BloombergDecember 7, 2025
6 hours ago
AIData centers
HP’s chief commercial officer predicts the future will include AI-powered PCs that don’t share data in the cloud
By Nicholas GordonDecember 7, 2025
9 hours ago
Future of WorkJamie Dimon
Jamie Dimon says even though AI will eliminate some jobs ‘maybe one day we’ll be working less hard but having wonderful lives’
By Jason MaDecember 7, 2025
13 hours ago
CryptoCryptocurrency
So much of crypto is not even real—but that’s starting to change
By Pete Najarian and Joe BruzzesiDecember 7, 2025
18 hours ago
Elon Musk
Big TechSpaceX
SpaceX to offer insider shares at record-setting $800 billion valuation
By Edward Ludlow, Loren Grush, Lizette Chapman, Eric Johnson and BloombergDecember 6, 2025
1 day ago

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
11 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.