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The Gap Between the iPhone 8 and iPhone X Releases Definitely Put a Dent in Apple’s Sales

December 5, 2017, 1:57 PM UTC

The unavailability of the iPhone X during the three months ended October pulled down the market share for Apple’s iPhones in some key regions, while phones running on Google’s Android recorded higher sales, data from a research firm showed on Tuesday.

The market share for Apple’s iPhones, as measured by sales of its iOS mobile operating system, declined to 32.9% in the United States, from 40.6% a year ago, Kantar Worldpanel ComTech’s data showed.

In an analysis of smartphone operating system sales for the quarter ended October, Kantar also said iOS market share slipped in Japan and key European markets, while Android clocked gains in most markets.

The iPhone X, the 10th anniversary edition of the smartphone, was launched in early November, more than a month after the iPhone 8’s launch on Sept. 22.

“It was somewhat inevitable that Apple would see volume share fall once we had a full comparative month of sales taking into account the non-flagship iPhone 8 versus the flagship iPhone 7 from 2016,” said Dominic Sunnebo, global business unit director at Kantar.

Android, Google’s open-source platform, is the leader in mobile operating systems and is adopted by a majority of smartphone makers.

In the October-quarter, Android’s market share rose to 66.2% in the United States from 58% a year ago. Android also gained in other countries including Japan, Britain, and Germany.

Urban China was a bright spot for Apple as iOS market share edged up 0.5 percentage points to 17.4%. Android’s share fell slightly to 82.3%.