• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Energy

A Swedish Power Plant Is Burning Discarded H&M Clothes and Other Rubbish Instead of Coal

By
Laignee Barron
Laignee Barron
Down Arrow Button Icon
By
Laignee Barron
Laignee Barron
Down Arrow Button Icon
November 24, 2017, 3:36 AM ET

A Swedish power plant is taking reuse and recycle to the next level by incinerating unusable clothing in lieu of coal, Bloomberg reports.

Retail giant Hennes & Mauritz, more commonly known as H&M, is helping the utility transition away from coal via its moldy or otherwise unsaleable clothing.

The multi-fuel power and heating station in Västerås, central Sweden, is aiming to be completely fossil-fuel free by 2020. It’s the largest station of its kind and Sweden claims it’s one of Europe’s cleanest. To kick its coal habit, the station is turning instead to other burnable materials including recycled wood, rubbish and yes, clothes.

“Our goal is to use only renewable and recycled fuels,” Jens Neren, head of fuel supplies at the utility company which owns and operates the Västerås plant, told Bloomberg.

The Västerås plant has been burning refuse from a nearby town. Earlier this week, the unorthodox inclusion of H&M clothes in its power-generating heap was uncovered by a Swedish national television program.

Johanna Dahl, head of communications for H&M in Sweden, told Bloomberg that the company allows only the burning of clothes which are no longer safe to use.

“It is our legal obligation to make sure that clothes that contain mold or do not comply with our strict restriction on chemicals are destroyed,” she said.

For more on renewable energy, see Fortune’s video:

The Västerås plant has burned around 15 tons of old H&M merchandise so far this year, compared with about 400,000 tons of rubbish, Neren told Bloomberg.

Sweden has one of the world’s greener energy generating grids, and has invested in bioenergy, solar power, electric buses and subsidies for green cars. In 2015, the Scandinavian country announced an ambitious aim to become one of the first nations in the world to end its dependence on fossil fuels. According to the Swedish government, the country has already heavily reduced its reliance on oil, which accounted for 75% of the energy supply in 1970, and now makes up a 20% share.

About the Author
By Laignee Barron
See full bioRight Arrow Button Icon
0

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
11 hours ago
placeholder alt text
Economy
Come 2030, the U.S. deficit will be worth 5.9% of GDP—more than spending on Social Security, and equal to major health programs
By Eleanor PringleFebruary 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.