• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechVideo Games

‘Star Wars Battlefront II’ Developer Caves on In-Game Purchases Amid Gamer Outcry

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
November 17, 2017, 11:18 AM ET

The company behind the new Star Wars Battlefront II video game has responded to pressure from irate gamers who complained about a feature offering players the option to pay extra to unlock the game’s most desired characters.

Electronic Arts, which developed the game, said on Thursday night that it is temporarily turning off all in-game purchases in Star Wars Battlefront II ahead of the game’s worldwide release on Friday. “We hear you loud and clear, so we’re turning off all in-game purchases,” Oskar Gabrielson, the general manager of DICE, the EA unit that developed Battlefront II, said in a statement. “We will now spend more time listening, adjusting, balancing and tuning.”

Players have trashed the game this week (portions of the game have been available to players since last week), complaining about how much money they need to spend to unlock sought after features and characters through in-game purchases, and on top of the game’s $60 sticker price. Some users even accused EA and Walt Disney, which owns the Star Wars franchise, of promoting gambling because of the way the in-game purchases are structured. Regulators in Belgium are even investigating whether or not the game, and others, should be put in the same class as other forms of gambling.

Get Data Sheet, Fortune’s technology newsletter.

As Fortune noted earlier this week, the fact that the in-game purchases in Star Wars Battlefront II involved players paying real-world money for so-called “loot crates,” randomized packages of extra features and characters, launched a debate in the gaming world over whether or not those purchases constituted gambling, because players were being asked to put up sometimes large sums of money for an uncertain return. Players had previously complained that EA made the game too difficult, and the game maker already responded by promising to make it easier for gamers to unlock their favorite characters.

Gabrielson apologized to the game’s fans for the controversy in his statement. “We’ve heard the concerns about potentially giving players unfair advantages,” he said. “And we’ve heard that this is overshadowing an otherwise great game. This was never our intention. Sorry we didn’t get this right.”

Meanwhile, EA’s stock is down nearly 3% on Friday morning over Wall Street’s concerns that gamer outrage could hamper sales of the highly-anticipated video game.

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

homes
Real EstateHousing
Nearly three in five Americans think AI will push homeownership even further out of reach
By Jake AngeloMarch 24, 2026
56 minutes ago
Asiagrab
Grab expands to Taiwan, its first non-Southeast Asian market, with $600 million Foodpanda deal
By Angelica AngMarch 24, 2026
2 hours ago
stephany
Commentarydisruption
AI’s disruption is a choice, not a forecast
By Alex StephanyMarch 24, 2026
2 hours ago
SuccessProductivity
Say hello to 10 a.m. starts. Mark Cuban says AI will cut your workday by an hour—and you’ll still get paid the same
By Orianna Rosa RoyleMarch 24, 2026
3 hours ago
AIchief executive officer (CEO)
What Mark Zuckerberg’s AI sidekick could teach CEOs about leading by example
By Claire ZillmanMarch 24, 2026
3 hours ago
MagazineSocial Media
Inside the Seattle clinic that treats tech addiction like heroin, and clients detox for up to 16 weeks
By Kristin StollerMarch 24, 2026
3 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.