• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFuture 50

Why Google’s Artificial Intelligence Confused a Turtle for a Rifle

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
November 8, 2017, 8:00 AM ET

When artificial intelligence works smoothly, computers are able to spot cats in photographs at lightning-fast speeds. When it goes wrong, they can confuse images of turtles with rifles.

Researchers from MIT’s computer science and artificial intelligence laboratory have discovered how to trick Google’s (GOOG) software that automatically recognizes objects in images. They created an algorithm that subtly modified a photo of a turtle so that Google’s image-recognition software thought it was a rifle. What’s especially noteworthy is that when the MIT team created a 3D printout of the turtle, Google’s software still thought it was a weapon rather than a reptile.

The confusion highlights how criminals could eventually exploit image-detecting software, especially as it becomes more ubiquitous in everyday life. Technology companies and their clients will have to consider the problem as they increasingly rely on artificial intelligence to handle vital jobs.

For example, airport scanning equipment could one day be built with technology that automatically identifies weapons in passenger luggage. But criminals could try to fool the detectors by modifying dangerous items like bombs so they are undetectable.

All the changes the MIT researchers made to the turtle image were unrecognizable to the human eye, explained Anish Athalye, an MIT researcher and PHD candidate in computer science who co-led the experiment.

After the original turtle image test, the researchers reproduced the reptile as a physical object to see if the modified image would still trick Google’s computers. The researchers then took photos and video of the 3-D printed turtle, and fed that data into Google’s image-recognition software.

Sure enough, Google’s software thought the turtles were rifles.

Get Data Sheet, Fortune’s technology newsletter.

MIT publicized an academic paper about the experiment last week. The authors are submitting the paper, which builds on previous studies testing artificial intelligence, for further review at an upcoming AI conference.

Computers designed to automatically spot objects in images are based on neural networks, software that loosely imitates how the human brain learns. If researchers feed enough images of cats into these neural networks, they learn to recognize patterns in those images so they can eventually spot felines in photos without human help.

But these neural networks can sometimes stumble if they are fed certain types of pictures with bad lighting and obstructed objects. The way these neural networks work is still somewhat mysterious, Athalye explained, and researchers still don’t know why they may or may not accurately recognize something.

The MIT team’s algorithm created what are known as adversarial examples, essentially computer-manipulated images that were crafted to fool software that recognize objects. While the turtle image may resemble a reptile to humans, the algorithm morphed it so that it shares unknown characteristics with an image of a rifle. The algorithm also took in account conditions like poor lighting or miscoloration that could have caused Google’s image-recognition software to misfire, Athalye said. The fact that Google’s software still mislabeled the turtle after it was 3D printed shows that the adversarial qualities embedded from the algorithm are still retained in the physical world.

Although the research paper focuses on Google’s AI software, Athalye said that similar image-recognition tools from Microsoft (MSFT) and the University of Oxford also stumbled. Most other image-recognition software from companies like Facebook (FB) and Amazon (AMZN) would also likely blunder, he speculates, because of their similarities.

In addition to airport scanners, home security systems that rely on deep learning to recognize certain images may also be vulnerable to being fooled, Athalye explained.

Consider cameras that are increasingly set up to only record when they notice movement. To avoid being tripped by innocuous activity like cars driving by, cameras could be trained to ignore automobiles. To take advantage, however, criminals could wear t-shirts that have been specially designed to fool computers into thinking they see trucks instead of people. If so, burglars could easily bypass the security system.

Of course, this is all speculation, Athalye concedes. But, considering the frequency of hacking, it’s something worth considering. Athalye said he wants to test his idea and eventually make “adversarial t-shirts” that have the ability to “mess up a security camera.”

Google and other companies like Facebook are aware that hackers are trying to figure out ways to spoof their systems. For years, Google has been studying the kind of threats that Athalye and his MIT team produced. A Google spokesperson declined to comment on the MIT project, but pointed to two recent Google research papers that highlight the company’s work on combating the adversarial techniques.

“There are a lot of smart people working hard to make classifiers [like Google’s software] more robust,” Athalye said.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
NewslettersEye on AI
Even Nvidia’s own research teams can’t get enough GPUs amid the race for AI computing power
By Sharon GoldmanApril 9, 2026
4 hours ago
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
AIdisruption
You’re looking at the AI revolution all wrong, top economist says: 40% unemployment and a 3-day work week are the same thing
By Nick LichtenbergApril 9, 2026
4 hours ago
Zoom CEO Eric Yuan
Successthe future of work
‘I hate working 5 days’: Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Preston ForeApril 9, 2026
5 hours ago
Nutella seen aboard the Orion spacecraft Integrity.
RetailFood and drink
Nutella jumps on the best product placement money can’t buy: a trip to the far side of the moon
By Catherina GioinoApril 9, 2026
6 hours ago
kash
Cybersecuritycyber
Trump’s ‘cease-fire’ won’t stop Iranian hackers for long, cyber experts say
By David Klepper and The Associated PressApril 9, 2026
6 hours ago
lego
PoliticsIran
AI-savvy pro-Iran groups troll America with Lego Movie-style propaganda videos mocking American failure
By Sam McNeil and The Associated PressApril 9, 2026
7 hours ago

Most Popular

U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
9 hours ago
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
Economy
The U.S. had a national debt ‘home run’ in its grasp, says Jamie Dimon. But the government did nothing, and now its best option is crisis management
By Fortune EditorsApril 8, 2026
1 day ago
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
Success
Self-made billionaire MrBeast says his work-life balance is nonexistent and calls it a ‘miracle’ if he works less than 15-hour days: ‘I live to work’
By Fortune EditorsApril 8, 2026
1 day ago
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
Energy
2 years ago, Saudi Arabia quietly canceled the ‘petrodollar’ deal with America that wired the world economy for 50 years. Then war broke out in Iran
By Fortune EditorsApril 7, 2026
2 days ago
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
Success
MacKenzie Scott's latest donation takes her HBCU giving to well over $1 billion
By Fortune EditorsApril 7, 2026
2 days ago
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
AI
Gen Z workers are so fearful AI will take their job they’re intentionally sabotaging their company’s AI rollout
By Fortune EditorsApril 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.