• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechData Sheet

Data Sheet—Elon Musk’s Humiliating Shortfall at Tesla

By
Aaron Pressman
Aaron Pressman
and
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Aaron Pressman
Aaron Pressman
and
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
November 2, 2017, 9:09 AM ET

The rap against Tesla has always been of the “yes, but” variety. Yes, it’s a fine artisanal designer and manufacturer of electric cars and its CEO is one of the few business leaders alive for whom the label “visionary” isn’t hyperbolic. But Elon Musk’s auto company can’t seem to make very many vehicles and will run out of money long before it figures how.

Tesla offered new grist for the bears Tuesday, with an earnings report that copped to a hellish manufacturing situation for its game-changing, $35,000 Model 3 sedan. Tesla has humiliated established carmakers with its brilliant vision. But Detroit, Turin, Stuttgart, and so on have understood scale as well as capital allocation for decades. Such gargantuan tasks could yet humiliate Tesla.

The company’s fans hang on. Gene Munster, a Wall Street analyst turned venture-capitalist/analyst, published a report promising Tesla “will be worth the wait.” One set of Munster’s statistics stands out, though, in describing Tesla’s plight. Munster reckons Tesla has accepted 475,000 pre-orders for Model 3s. Munster thinks Tesla will be able to make just 2,500 Model 3s in the fourth quarter. Were that production level to remain unchanged, it would take Tesla nearly 50 years to deliver on its promises. Even at the 190,000 rate Munster predicts for all of 2018—and Tesla rarely hits its goals—competitors will be onto a new model before pre-orders are satisfied.

Get Data Sheet, Fortune’s technology newsletter.

The bears, by the way, finally appear to be more numerous than the bulls, at least for today. Tesla’s stock was off more than 6% on the news.

***

Under Armour, whose run of sales growth has ended, is doing away with its line of wearable fitness trackers. That’s a formidable graveyard that now includes products by Nike, Jawbone, Pebble, and Microsoft. Another tough business.

***

Three cheers for Aaron, the clever writer and unabashed Taylor Swift fan, who headed each Data Sheet news item yesterday with a song by the country-turned-pop singer. Quite a few of you sent your appreciations yesterday. I asked Aaron if his devotion to Taylor had anything to do with his daughter (that’s my explanation) or if he’s just a big fan himself. His reply: “More the former, although she’s pretty popular with the whole household. Something about Tuesday’s hearing [of social-media executives on Capitol Hill] just made me start thinking of ‘Bad Blood’ (like D.C. used to love big tech but now it’s over/hates them, like a jilted lover) and then the rest just happened.”

Thanks Aaron. You rock!

Adam Lashinsky
@adamlashinsky
adam_lashinsky@fortune.com

NEWSWORTHY

Take my money. Blue Apron went public on June 29 pricing its shares at $10. As of Wednesday's close,  it stands at less than half that: $4.67. So of course it's a good time for another meal delivery company to go public. Germany-based HelloFresh listed on the Frankfurt Stock Exchange in an IPO raising about $369 million.

Exchange set. Cross-border payments startup TransferWise raised $280 million in private backing to expand in Latin America and Asia. The company moves money across borders by matching people and businesses on each side of a transaction and charging just a 1% fee.

MOAR phones. Razer is best known among the video gaming set for its sleek, ultra-high performance PCs and laptops, so why not phones? I'm not sure the strategy is sound but the company, which plans to go public soon, introduced its first smartphone on Wednesday with plenty of gaming-friendly features like an unusually rapid 120Hz refresh rate display.

New day, new record. Bitcoin surged to over $7,000. And what will investors do when they find out that Amazon just registered three domain names linked to the cryptocurrency market? They are amazoncryptocurrencies.com, amazoncryptocurrency.com, and amazonethereum.com, according to Domain Name Wire, which broke the news.

Expensive declaration. It was another busy earnings day for well known tech companies. After getting beat up on Capitol Hill for two days, Facebook demonstrated its financial power. Revenue jumped 49% to $10.3 billion and profits of $4.7 billion were up 79%. CEO Mark Zuckerberg, who didn't go to D.C., said he'd raise spending on ad reviewers and other measures to block bogus content from spreading in the future. “Protecting our community is more important than maximizing our profits,” Zuck said.

Filling the gap. Qualcomm's revenue dropped 5% to $5.9 billion, as its legal dispute with Apple continues to cut into royalties. But booming sales in China helped make up for a higher than expected portion of the missing fees, and Qualcomm's shares gained 1% in premarket trading. A couple of smaller tech companies disappointed Wall Street and saw their stock prices sink. Symantec lost 8%, Fitbit was down 2%, and GoPro plunged 10%.

Reveal the money. The Securities and Exchange Commission warned anyone endorsing so-called “initial coin offerings,” or ICOs, that they must follow federal laws about touting securities for sale. Celebrities like Floyd Mayweather and Paris Hilton, or anyone else who backs an ICO deal, "must disclose the nature, scope, and amount of compensation received in exchange for the promotion," the agency said.

FOOD FOR THOUGHT

The thing about digital currency is it's all digital, just a string of ones and zeroes stored on a memory chip somewhere. And anyone with the right passcode can grab the digits and make off with the currency. So people go to great lengths to protect their bitcoins, dash coins, and moneros. Former Wired editor Mark Frauenfelder put his 7.4 bitcoins in a standalone storage device, a sort of digital safe, called a Trezor. He wrote the incredibly lengthy 24-word passcode down on a piece of orange paper. Then this happened:

“Wait,” Carla said. “We had the house cleaned while we were gone. I’ll call them.”
Carla called the cleaning service we’d used and got the woman who cleaned the house on the line. She told Carla that she did indeed remember finding the orange piece of paper.
“Where is it?” Carla asked.
“I threw it away.”

IN CASE YOU MISSED IT

Microsoft Just Made Its First 3D Printing Investment in This Startup By Jonathan Vanian

Apple CEO Tim Cook: Social Media Spreads Division, Manipulation, and Lies By Robert Hackett

Qualcomm Says Battle With Apple Could Drag On for 'Some Time' By Aaron Pressman

This GIF Compares Touch ID to Face ID, Side-by-Side, in Action By Grace Donnelly

Google Is Taking Three Steps to Avoid Election Meddling By Kirsten Korosec

Ikea's New Smart Lights Will Power Up From Apple, Amazon, and Google Devices By Don Reisinger

Commentary: Congress Needs to Chill Out. Those Russian Facebook Ads Didn’t Swing the Election. By Rob Bluey

BEFORE YOU GO

With terrorism unfortunately in the news again this week, you can learn more about the origins of al-Qa‘ida, as the CIA released online thousands of documents and videos seized in the 2011 raid that killed Usama Bin Ladin, including Bin Ladin's personal journal. Fascinating if chilling reading. The Long War Journal has some initial analysis of the materials, as well.

This edition of Data Sheet was curated by Aaron Pressman. Find past issues, and sign up for other Fortune newsletters.
About the Authors
By Aaron Pressman
See full bioRight Arrow Button Icon
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIpalantir
Palantir CEO’s rant about the Anthropic-Pentagon feud threatening his company was about a lot more than a dirty word
By Catherina GioinoMarch 5, 2026
10 minutes ago
zuckerberg
LawSocial Media
Mark Zuckerberg, Adam Mosseri’s words used against them in never-before-seen videos airing in addiction trial
By Morgan Lee and The Associated PressMarch 5, 2026
2 hours ago
gavalas
AIChatbots
Google Gemini was a deadly ‘AI wife’ for this 36-year-old who resisted its call for a ‘mass casualty’ event before his death, lawsuit says
By Matt O'Brien and The Associated PressMarch 5, 2026
2 hours ago
dell
Commentaryactivist investing
Time on his side: Michael Dell the real business icon as Icahn the activist recedes from view
By Jeffrey Sonnenfeld and Steven TianMarch 5, 2026
2 hours ago
AILetter from London
The world’s largest tech gathering is talking about “accountability laundering”—here’s why we should christen them Words of the Year
By Kamal AhmedMarch 5, 2026
2 hours ago
Photo: Volunteers stand amid the debris of destroyed buildings at the site of an Israeli airstrike in the southern Lebanese city of Nabatieh on March 5, 2026. Israel launched on March 5 a fresh wave of strikes on Iran, which stepped up its attacks on Gulf nations Qatar and Bahrain, as the Middle East war spread throughout the region and beyond. (Photo by Mouhammad al-ZANATY / AFP)
PoliticsNews
In the Iran war, it’s not the oil that’s important—it’s the water
By Jim EdwardsMarch 5, 2026
3 hours ago

Most Popular

placeholder alt text
Health
Palantir and other tech companies are stocking offices with tobacco products to increase worker productivity
By Catherina GioinoMarch 4, 2026
1 day ago
placeholder alt text
Success
Uber CEO says his ‘really demanding’ work culture includes expecting employees to answer his emails over the weekend: ‘Don’t come here if you want to coast’
By Emma BurleighMarch 4, 2026
23 hours ago
placeholder alt text
Real Estate
Meet a burned out 28-year-old who pays $168 a month in China's faux Venice to retire early from her Shanghai finance gig
By Albee Zhang and The Associated PressMarch 2, 2026
3 days ago
placeholder alt text
Cybersecurity
Cities join Amazon in cutting ties with license-plate reader Flock following Ring's Super Bowl ad—that Flock 'didn't have anything to do with'
By Catherina GioinoMarch 3, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of March 3, 2026
By Danny BakstMarch 3, 2026
2 days ago
placeholder alt text
Success
Tech investor Bill Gurley says workers who went through the ‘college conveyor belt’ and chased safe jobs are at high risk of AI automation
By Emma BurleighMarch 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.