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Here’s Why Blue Apron Shares Are Looking Healthy Again

November 2, 2017, 12:07 PM UTC

Meal-kit delivery company Blue Apron beat expectations for quarterly sales on Thursday, as revenue per customer rose year-on-year, offsetting a fall in subscriptions.

Shares in the New York-based company, which have fallen more than 50% since their June market debut, rose 8.1% in premarket trading in response.

Blue Apron said average revenue per customer was $245 in the third quarter ended Sept.30, compared with $251 in the second quarter and $227 in the same period a year ago.

The five-year-old company is facing intense competition from other startups such as HelloFresh and Plated as well as the entry of Amazon, which launched its Amazon Fresh grocery service, also selling meal kits.

Related: HelloFresh Just Had a Much More Successful Debut Than Chief Rival Blue Apron

Net revenue rose 3%, to $210.6 million, compared to the same quarter a year ago, while the number of active customers fell 9% from the second quarter to 856,000.

On a per-share basis, Blue Apron posted a loss of 47 cents in the latest quarter.

Analysts on average had expected $191.5 million in revenue, according to Thomson Reuters