• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

How Google Could Woo More Customers Away From Amazon and Microsoft With Help From Cisco

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
October 25, 2017, 8:00 AM ET

Google and Cisco are working together so that shared customers can run new business software in their own data centers or on Google’s cloud, or a combination of the two. That mixed model is known as hybrid cloud computing.

The pairing looks good on paper. Cisco (CSCO) makes networking hardware and software that many companies now use to run their corporate networks. Google (GOOG) has massive cloud computing resources available to businesses. Cisco needs cloud credibility after a few false starts, and Google needs to show it works nicely with corporate workloads that run internally.

A public cloud—as exemplified by Google Cloud Platform or Amazon Web Services—is a vast array of servers, networking, and storage that companies can use in addition to or instead of their own data centers.

The collaboration includes a lot of moving parts, including joint work with Istio, free and open-source software backed by Google, IBM(IBM), and others as a standard way to connect and manage modular pieces of software called microservices. In the modern software era, these code snippets are used more and more by corporate developers to create business software applications.

Related: Why Fortune 500 Companies Trust Cloud More Than Ever

Another big piece of the project is use of Apigee software, which manages the application programming interfaces (APIs) that let different applications or microservices talk to each other and interact. Google bought Apigee last year for $625 million.

That’s a lot of jargon, but in plain English, the two companies promise to make it a lot easier for Fortune 500 and other companies to build software without worrying about where it will end up running.

Related: Is Hybrid the One, True Cloud?

“Think about this as a software stack that lets you build and consume things in the cloud or on premises,” Urs Hölzle, Google’s senior vice president of technical infrastructure tells Fortune. For most companies, he adds, it makes sense to run business software in both places. Moving existing applications from internal data centers to a third-party public cloud can be expensive, and older applications don’t take advantage of all the flexibility and power public cloud has to offer.

Related: Here’s Why Cisco Paying Nearly $2 Billion to Buy BroadSoft

Should this plan work as promised, it could help Google win corporate users to its cloud, which is seen as a distant third to public cloud giant Amazon (AMZN) and Microsoft Azure.

“We think of public cloud as a software stack. If that stack runs on thousands of internal clouds in a highly compatible way, that’s good for everyone,” Hölzle says. explaining this work with Cisco will put that compatible software potentially in a lot more of those internal clouds.

Google has inked other partnerships designed to woo corporate users. It signed one with Nutanix, a maker of data center hardware in June and another with Scale Computing earlier this month.

Related: Welcome to the Era of Great Data Center Consolidation

Most techies see Google, like AWS, as a public cloud that wants to vacuum up corporate tasks to run on its infrastructure. That one-way-street perception is something both companies are trying to change. In August, Amazon and VMware (VMW) launched software that lets VMware workloads to run on AWS in addition to internal data centers, for example.

Meanwhile, Microsoft (MSFT) is pushing its Azure public cloud and just-released Azure Stack software that runs in corporate data centers as the best way to go hybrid.

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIAnthropic
Anthropic CEO Dario Amodei says ‘we are patriotic Americans’ committed to defending the U.S. but won’t budge on ‘red lines’
By Jason MaFebruary 28, 2026
4 hours ago
sarandos
InvestingMedia
3 things we will never know after Netflix pulled out of the Warner Bros. bidding, handing it to Paramount
By Nick LichtenbergFebruary 28, 2026
7 hours ago
OpenAI CEO Sam Altman
AIAnthropic
OpenAI sweeps in to ink deal with Pentagon as Anthropic is designated a ‘supply chain risk’—an unprecedented action likely to crimp its growth
By Jeremy KahnFebruary 28, 2026
7 hours ago
Big TechAmerican Politics
Your spend as a ‘weapon’: Scott Galloway’s ‘Resist and Unsubscribe’ movement asks you to ditch Amazon, Apple, and Netflix to oppose Trump
By Kristin StollerFebruary 28, 2026
11 hours ago
world's fair
CommentaryRobots
Something big is happening in AI, but panic is the wrong reaction
By Peter CappelliFebruary 28, 2026
12 hours ago
AIMarkets
The week the AI scare turned real and America realized maybe it isn’t ready for what’s coming
By Nick LichtenbergFebruary 28, 2026
13 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
1 day ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
13 hours ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago
placeholder alt text
Middle East
Iran is now on 'death ground' amid existential threat from U.S. attacks and could 'go big' in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
6 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.