• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Commentaryhistory

How a Socialist Ended Up Writing the Pledge of Allegiance

By
Charles Dorn
Charles Dorn
Down Arrow Button Icon
By
Charles Dorn
Charles Dorn
Down Arrow Button Icon
September 8, 2017, 4:46 PM ET

One hundred twenty-five years ago, a former minister turned advertiser published an oath that would become a hallmark of American schooling. Francis Bellamy wrote the Pledge of Allegiance partly as a marketing scheme. The Youth’s Companion, one of the first weekly magazines in the nation to target both adults and their children, hired Bellamy to develop promotional strategies for commemorating—and profiting from—the 400th anniversary of Columbus’s voyage to America. He was an odd choice for the job. An outspoken supporter of workingmen’s rights, Bellamy was vice president of Boston’s Society of Christian Socialists and an avid participant in the social gospel movement: a late-nineteenth and early-twentieth century crusade against social, political, and economic injustice.

Much of Bellamy’s activism was in response to a dramatic increase in U.S. immigration that took place during his lifetime. Rather than joining a rising tide of nativism, Bellamy and other social gospel advocates anticipated that a “well-organized and patriotic public education system” would inculcate newcomers with American ideals and values. Accordingly, the highlight of Bellamy’s Columbus Day program involved assembling students at their local schools to recite a pledge in salute to the American flag (with the Companion profiting from flag sales throughout the lead-up to the event). The U.S. didn’t have an official pledge of national loyalty, however, so Bellamy composed his own: “I pledge allegiance to my Flag and the Republic for which it stands, one nation, indivisible, with liberty and justice for all.”

Bellamy later admitted writing the pledge with an eye toward the ritual entailed in reciting it rather than an understanding of its meaning. “When you analyze it,” he claimed, “you find a mouthful of orotund words, most of them abstract terms—a bunch of ideas rather than concrete names . . . this pledge would seem far better adapted to educated adults than to children.” Nevertheless, school boards around the country began compelling student recitation as part of a morning flag salute. In 1898, New York became the first state to legislate the requirement, passing its statute one day following the U.S. declaration of war against Spain. By 1917, with the eruption of nationalism accompanying America’s entry into World War I, pledging allegiance to the flag became a fixture of public education in America.

Over time, the pledge underwent three revisions, most notably during the Cold War when Congress added the phrase “under God” in reaction to the “godless communism” many believed was infiltrating public schools. Yet perhaps the most important moment in the pledge’s history occurred in 1940, when the U.S. Supreme Court ruled that state governments could compel students—in this case members of the Jehovah’s Witnesses—to recite the pledge even if they claimed that it violated personal religious prohibitions against worshipping graven images. “We are dealing with an interest inferior to none in the hierarchy of legal values,” Justice Felix Frankfurter wrote for the court’s 8-to-1 majority. “National unity is the basis of national security.”

Controversy immediately enveloped the court’s decision. Legal experts interpreted it as an outright violation of the Constitution’s Establishment Clause and some justices privately expressed concern with the violence that the ruling triggered against the Witnesses. Supreme Court law clerks called it “Felix’s Fall of France” decision because they believed that the evacuation of French and British Expeditionary Forces from Dunkirk, France, which occurred while Frankfurter wrote the decision, strongly influenced his judgment. Just three years later—at the height of America’s involvement in World War II—the court overruled its decision in the case of West Virginia State Board of Education v. Barnett.

As we celebrate National Pledge of Allegiance Day—the anniversary of the first publication of the Pledge of Allegiance—we would be wise to recall how Bellamy sought to use his pledge to initiate immigrants into the great American experiment in freedom and civic responsibility, rather than build walls that shut them out. And we would benefit from listening to the words of Justice Robert Jackson, who delivered the opinion for the majority in the West Virginia case on Flag Day in 1943: “If there is any fixed star in our constitutional constellation, it is that no official, high or petty, can prescribe what shall be orthodox in politics, nationalism, religion, or other matters of opinion, or force citizens to confess by word or act their faith therein. If there are any circumstances which permit an exception, they do not now occur to us.”

Charles Dorn is the associate dean for academic affairs and a professor of education at Bowdoin College. He is the co-author of the forthcoming Patriotic Education in a Global Age and For the Common Good: A New History of Higher Education in America, which was published in 2017.

About the Author
By Charles Dorn
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
An unusual Fed ‘rate check’ triggered a free fall in the U.S. dollar and investors are fleeing into gold
By Jim EdwardsJanuary 26, 2026
18 hours ago
placeholder alt text
Success
Despite running $75 billion automaker General Motors, CEO Mary Barra still responds to ‘every single letter’ she gets by hand
By Preston ForeJanuary 26, 2026
13 hours ago
placeholder alt text
Politics
Trump was surging after the Venezuela raid—then came Jerome Powell, Greenland, and Minnesota. Now it feels like a ‘historic hinge moment’
By Jason MaJanuary 25, 2026
1 day ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
5 days ago
placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
4 days ago
placeholder alt text
Success
'The Bermuda Triangle of Talent': 27-year-old Oxford grad turned down McKinsey and Morgan Stanley to find out why Gen Z’s smartest keep selling out
By Eva RoytburgJanuary 25, 2026
2 days ago

Latest in Commentary

taxes
CommentaryTaxes
Yes, you’re getting a bigger tax refund. Your kids won’t thank you for the $3 trillion it’s adding to the deficit
By Daniel BunnJanuary 26, 2026
16 hours ago
dewar
CommentaryLeadership
When companies take off like a rocket, how can founders steer the ship?
By Carolyn DewarJanuary 24, 2026
3 days ago
shubham
CommentaryConsulting
When AI meets healthcare, how should payers react? 
By Shubham SinghalJanuary 23, 2026
4 days ago
sternfels
CommentaryConsulting
AI makes human intelligence more important, not less 
By Bob Sternfels and Lucy PerezJanuary 22, 2026
4 days ago
wendy
CommentarySmall Business
Built to last: governance for multigenerational family businesses 
By Wendy StewartJanuary 22, 2026
5 days ago
acunto
CommentaryLeadership
I’m the Napster CEO and I agree with Pinterest: the Napster phase of AI needs to end
By John AcuntoJanuary 22, 2026
5 days ago