• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Food and drink

‘Brace Yourself.’ Starbucks Baristas Prepare for Pumpkin Spice Latte Season

By
Kate Samuelson
Kate Samuelson
By
Kate Samuelson
Kate Samuelson
August 18, 2017, 11:10 AM ET

It’s almost fall, which means it’s almost time for the beginning of Starbucks’ Pumpkin Spice Latte season. But not everyone is looking forward to the arrival of the popular pumpkin, cinnamon, nutmeg and clove beverage.

Starbucks baristas have taken to Reddit to share photographs of the arrival of pumpkin spice flavored sauce, warning other workers to prepare themselves for the incoming drink orders.

One Reddit user shared a Snapchat picture they had taken of several bottles of the sauce. The photo had the words “brace yourself” written over it, and the post was captured “Oh. Oh no.” Another shared a similar photo with the caption simply reading: “It’s here.”

As Starbucks’ Pumpkin Spice Latte is not officially available yet, some Starbucks-working Redditors have faced the wrath of customers irritated that they haven’t been able to purchase the fall favorite yet.

“Well the other store made me a Pumpkin Spice Latte,” one customer complained to a Reddit user, who wrote: “I just had this [happen] 20 mins ago and needless to say, she walked away unhappy. God dammit other store.”

It’s not clear which store the unnamed customer meant, but it could have been Dunkin’ Donuts, which released its Pumpkin Spice Latte earlier this month.

It’s still unconfirmed when the drink, commonly known as PSL, will be released, but the images of pumpkin spice sauce that are shared on social media suggest it will be any day now.

About the Author
By Kate Samuelson
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.