• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

3

Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
FinanceSNAP

Snap’s Incredible, Vanishing Pile of Cash

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
August 14, 2017, 2:24 PM ET
Add Fortune on Google for similar content.

Its first trick was making selfies disappear. Its latest is sending gargantuan piles of cash into the ether.

On August 10, Snap announced second quarter revenues, earnings, and growth in new customers that fell below analysts’ predictions, sending its already tanking stock down additional 10% by midday Monday, August 14. Despite trailing forecasts, Snap’s sales for the three months ended June 30 rose $110 million, or 152%. Its expenses, however, far outpaced the surge in revenues, leaping from $442 million, or 280%, led by huge increases in R&D and sales and marketing.

To fill that chasm, Snap is burning gigantic amounts of cash. For the 12 months ended in June, it devoured $747 million in cash to fund its operations. But that’s not nearly the total. Snap is an increasingly active acquirer. In Q2, it purchased Zenly of France, provider of maps that allow users to pinpoint their friends’ precise locations and trace their travels. All told, Snap spent around $333 million in acquisitions in from Q2 ’16 to Q2 ’17.

Over that twelve-month span, the combined cash outlays on operations and acquisitions totaled almost $1.1 billion. That deficit is likely to keep growing for many quarters ahead. The gap between revenues and costs continues to expand. And the deals keep coming. In July, Snap bought Placed, whose software tracks purchases for advertisers, for $135 million.

So the cash burn will only intensify. Hence, a gigantic cash cushion is essential to furnish Snap a long runway. The time required to lure the multitudes needed to make its photo-sharing product profitable is highly uncertain, and became a lot less predictable following the dreary Q2 results. In March, Snap’s vaunted IPO raised $2.658 billion by selling 160 million shares at a price, minus commissions, of $16.575. Since it already had plenty of cash before the IPO, Snap’s horde now stands at $2.8 billion. That figure isn’t nearly as comforting as it sounds. If Snap continues burning cash at the current rate of well over $1 billion a year, it probably has less than two years before it will need to start generating substantial profits and free cash flow (assuming that it will keep to maintain around $500 million to fund its daily operations).

The cash issue calls into question Snap’s handling of its IPO. As usual, the institutions got a sweet deal. The underwriters pre-sold the shares at $17, far less than big investors were willing to pay. (Snap netted $16.575 after a 2.5% commission to underwriters.) On March 2, the day following the offering, Snap’s stock soared to $24.48, and closed on March 3 at $27.09.

Of course, investors have since reckoned that Snap’s worth a lot less than $24, or even the IPO price of $17. But for cash in the treasury, what matters is what the institutions would have paid when the underwriters pre-sold the shares. And that number is at least $24. So if Snap’s owners had demanded top dollar, instead of handing a deep discount to money managers who were supposed to show their gratitude by remaining loyal, long-term holders, the photo-sharing phenom would have banked not $2.658 billion, but $3.8 billion. That’s a difference of over $1.1 billion, or 41%.

Instead of its current $2.8 billion in cash, Snap would now be holding a horde of $3.9 billion. Instead of at most two years in cash at the current burn rate, it would be flush for three years. The extra cash would raise its book value by $1.1 billion, in all probability raising its market cap by the same amount, adding 8% to its stock price.

As the big selloff has proven, the investors who got a deep discount weren’t loyal after all. Because it left $1.1 billion in the table, Snap needs achieve profitability far faster than if it had reaped what was then full value from its IPO. What looked like a fantastic cash cushion five months ago isn’t looking so comforting now. Snap needs to beat the cash clock, and right now, it’s losing the race.

 

 

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

l
EnvironmentFrance
The hottest day in French history was so bad the Louvre and Eiffel Tower had to close early
By Samuel Petrequin and The Associated PressJune 25, 2026
2 hours ago
Top CD rates from major banks June 25, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 25, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 25, 2026
2 hours ago
Current price of Ethereum for June 25, 2026
Personal FinanceEthereum
Current price of Ethereum for June 25, 2026
By Joseph HostetlerJune 25, 2026
2 hours ago
Current price of Bitcoin for June 25, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for June 25, 2026
By Joseph HostetlerJune 25, 2026
2 hours ago
Current price of gold as of June 25, 2026
Personal Financegold prices
Current price of gold as of June 25, 2026
By Danny BakstJune 25, 2026
2 hours ago
Current price of oil as of June 25, 2026
Personal FinanceOil
Current price of oil as of June 25, 2026
By Joseph HostetlerJune 25, 2026
2 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
24 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.