• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech

Wisconsin Company Holds Party to Implant Workers With Microchips

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
August 2, 2017, 12:41 PM ET

Well, that’s one way to ensure employee loyalty…

When most businesses throw a party, it’s to note a milestone or a birthday. At Wisconsin’s Three Square Market, also known as 32M, Tuesday’s celebration revolved around implanting microchips into roughly half of its workforce.

41 of the company’s 85 workers actually volunteered to take part in the “chip party” – having a microchip implanted into their bodies, which the company says will let them open doors, log into computers and buy snacks from the break room with a wave of their hand.

On the upside, the employees didn’t have to pay for the chips. The company picked up the tab for that.

Tony Danna
Tony Danna, left, vice president of international development at Three Square Market in River Falls, Wis., receives a microchip in his left hand at company headquarters Tuesday, Aug. 1, 2017. The company is making microchips available to its employees, allowing them to open doors, log onto their computers or buy breakroom snacks by simply waving their hand. (AP Photos/Jeff Baenen)Jeff Baenen — AP
Jeff Baenen — AP

Chips have long been used as identification markers for pets who are prone to roam. But inserting them into the flesh of human beings is a new phenomenon. 32M managers said the practice was more common in Europe.

Those same officials noted that the chips were encrypted and did not have GPS functionality, so the company can’t track employee cyborg movements or obtain private information. (It’s worth noting, though, that hackers have proven especially skilled at breaking into encrypted systems, including voting machines, when they put their mind to it.)

If this sounds like a horrifying commitment to a job to you, it gets worse. Noelle Chesley, an associate professor of sociology at the University of Wisconsin-Milwaukee, tells the Chicago Tribune she expects implanting microchips into employees will become the norm in years to come.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Tech

Investingspace
Alphabet poised for another paper gain as SpaceX valuation jumps
By Edward Ludlow and BloombergDecember 14, 2025
49 minutes ago
Chess master and co-founder of Chess.com, Danny Rensch
SuccessEntrepreneurs
Chess.com cofounder says it took a pinch of delusion to bring the traditional game online—and it’s a ‘requirement for every successful entrepreneur’
By Emma BurleighDecember 14, 2025
6 hours ago
JPMorganChase CEO Jamie Dimon says AI will eliminate jobs—and that soft skills will be more important than ever.
Future of WorkTech
Jamie Dimon says soft skills like emotional intelligence and communication are vital as AI eliminates roles
By Nino PaoliDecember 14, 2025
8 hours ago
AIchief executive officer (CEO)
Microsoft AI boss Suleyman opens up about his peers and calls Elon Musk a ‘bulldozer’ with ‘superhuman capabilities to bend reality to his will’
By Jason MaDecember 13, 2025
18 hours ago
InvestingStock
There have been head fakes before, but this time may be different as the latest stock rotation out of AI is just getting started, analysts say
By Jason MaDecember 13, 2025
24 hours ago
Politicsdavid sacks
Can there be competency without conflict in Washington?
By Alyson ShontellDecember 13, 2025
1 day ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.