• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinancePersonal Finance

New Cars Are Unaffordable for Most Americans

By
Lisa Fu
Lisa Fu
Down Arrow Button Icon
By
Lisa Fu
Lisa Fu
Down Arrow Button Icon
June 28, 2017, 12:01 AM ET

Twenty years ago, being able to afford a car and a mortgage didn’t seem so remarkable. Many Baby Boomers still brag about putting themselves through college and buying their own car with just a part-time job. However, a median-income household today can only afford an average-priced new car in one of the 25 largest U.S. metropolitan areas according to a Bankrate.com report.

“Americans are having to overextend themselves to pay for a new car at today’s prices,” said Bankrate.com Analyst Claes Bell in a statement.

Because many cities don’t have widespread public transportation, American households are put in a tough position where a new car is unaffordable but a vehicle is needed to get to work every day. Based on the “20/4/10” rule where financial planners recommend a household spend 20% of income on a down payment, take a 4 year loan and use 10% of income on interest and insurance payments, those making median income in the Miami area can afford to buy a $13,577 car. The average new car costs $35,368 including local sales taxes.

While the price of new cars don’t fluctuate much from region to region because of national car dealerships, median income, taxes and insurance premiums certainly vary based on geography. This often puts those living in lower income areas at a disadvantage, according to Bell.

The worst metropolitan areas for car affordability are Miami/Fort Lauderdale/West Palm Beach, Detroit, Tampa, Orlando and San Antonio. In comparison the top five metropolitan areas for car affordability are Washington D.C., San Francisco, Boston and Minneapolis.

Bell recommended consumers look for used cars rather than new cars if they struggle with car affordability.

“Cars are lasting longer and longer now, routinely going over 150,000 miles without needing major repairs,” he said.

Those still set on buying a new car need to do all their research before stepping into a dealership, Bell advised.

“Really focus on the price,” he said. “It’s not a coincidence that they’re not telling you the price of the car in the car ad. They’re telling you the monthly payment.”

It’s easy for consumers to get caught up in thinking about the maximum they can afford to pay each month, when they need to be worried about how much they’ll be paying overall according to Bell. Being able to afford the monthly payment shouldn’t be the focus because the amount of money spent on interest during those years add up quickly, he said.

About the Author
By Lisa Fu
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Middle EastIran
Iran is now on ‘death ground’ amid existential threat from U.S. attacks and could ‘go big’ in retaliation, former NATO commander warns
By Jason MaFebruary 28, 2026
4 hours ago
trump
LawTariffs
‘Why shouldn’t we get our money back too?’ Normal people are starting to demand Trump tariff refunds
By Mae Anderson and The Associated PressFebruary 28, 2026
5 hours ago
warren
InvestingBerkshire Hathaway
Berkshire Hathaway shareholders just woke up to a letter by someone other than Warren Buffett
By Josh Funk and The Associated PressFebruary 28, 2026
5 hours ago
trump
PoliticsWhite House
Trump says Cuba has ‘no money’ and ‘maybe we’ll have a friendly takeover’
By Will Weissert and The Associated PressFebruary 28, 2026
5 hours ago
paramount
LawHollywood
Warner/Paramount sets up Hollywood to shrink from Big 5 to Big 4, a decade after Disney took out number 6
By Lindsey Bahr and The Associated PressFebruary 28, 2026
5 hours ago
iran
Middle EastMiddle East
‘This will be probably your only chance for generations’: Trump tells Iranians to first take cover, then rise up
By Brian Melley and The Associated PressFebruary 28, 2026
5 hours ago

Most Popular

placeholder alt text
Success
Japanese companies are paying older workers to sit by a window and do nothing—while Western CEOs demand super-AI productivity just to keep your job
By Orianna Rosa RoyleFebruary 27, 2026
1 day ago
placeholder alt text
Success
Walmart exec says U.S. workforces needs to take inspiration from China where ‘5 year-olds are learning DeepSeek’
By Preston ForeFebruary 27, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of gold as of February 27, 2026
By Danny BakstFebruary 27, 2026
1 day ago
placeholder alt text
Law
China's government intervenes to show Michigan scientists were carrying worms, not biological materials
By Ed White and The Associated PressFebruary 26, 2026
2 days ago
placeholder alt text
AI
The week the AI scare turned real and America realized maybe it isn't ready for what's coming
By Nick LichtenbergFebruary 28, 2026
11 hours ago
placeholder alt text
Economy
Come 2030, the U.S. deficit will be worth 5.9% of GDP—more than spending on Social Security, and equal to major health programs
By Eleanor PringleFebruary 26, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.