• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
TechUber Technologies

Uber’s New Fare System Raises Its Cut While Angering Drivers

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
May 20, 2017, 1:25 PM ET
Add Fortune on Google for similar content.

Uber has acknowledged that an experimental pricing system it introduced last year may result in drivers collecting a smaller portion of some fares. The ride-hailing company made the disclosure in an email sent to drivers on Friday, confirming suspicions that have been breeding driver resentment for months.

Under the new system, in place in 14 major markets, driver pay is no longer directly tied to how much passengers pay. Instead, Uber can increase fares based on factors like destination and time of day, but still only pay drivers based on mileage and time spent on individual rides.

All drivers must accept the new agreement by Monday to continue driving.

Get Data Sheet, Fortune’s technology newsletter.

Speaking to Bloomberg, Uber head of product Daniel Graf said the new fare system, billed as “route-based pricing,” crunches historical ride data to evaluate how much customers were willing to pay. As an example, Bloomberg suggested that a rider traveling from one affluent neighborhood to another may be charged more than a rider taking the same length of trip in a less affluent part of town.

However, Uber clarified in follow up comments to Engadget that it is not profiling riders based specifically on their apparent wealth.

(Either way, this appears to contradict previous statements Uber made to Fortune that it charged some riders more because it overestimated the length or duration of the ride.)

“Route-based pricing” is part of the upfront pricing system that Uber introduced in June to certain markets that also have Uber’s lower-priced UberPool carpooling service.

Drivers quickly noticed that their payouts remained based on the old distance-based fares, rather than the Upfront fares charged to passengers. In April, a driver in California filed a lawsuit that described the system as “an active, extensive, methodical scheme … to defraud drivers.”

For more about Uber, watch:

The new pricing system does also sometimes charge riders less than the standard fare, particularly for UberPool, while keeping driver pay the same. Graf says this arrangement lets Uber “serve more people in more places at fares they can afford.” Translation: it creates a bigger price spread between Uber’s high- and low-end services.

In an informal survey of 165 trips across multiple Uber service tiers in New York City, the blog TheRideShareGuy demonstrated earlier this month that the upfront fare structure often lowered the cost of UberPool rides, while raising the price of higher-end services like UberX.

But the survey found, in aggregate, that Uber kept a larger share of ride payments. The site’s very rough estimate suggested the structure could generate an extra $7.43 million monthly for Uber in additional revenue in New York alone. That sort of shift, if it were broadened to more markets, could offset a meaningful portion of Uber’s consistent operating losses, which totaled $2.8 billion in 2016.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

marc
Commentary250 Years of Innovation
The U.S. Army is opening military bases to private billions — here’s why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
7 minutes ago
The VCs betting founders need a village, not a blank check
NewslettersTerm Sheet
The VCs betting founders need a village, not a blank check
By Allie GarfinkleJune 30, 2026
43 minutes ago
Mark Zuckerberg, CEO of Meta
EconomyMarkets
AI stocks are in an ‘air pocket’ and Meta and Microsoft are being traded like ‘bear market names that cannot be owned,’ top analyst says
By Jim EdwardsJune 30, 2026
1 hour ago
mcmaster
Commentary250 Years of Innovation
Boston Dynamics CEO: America’s next 250 years will be built by robots. Here’s what’s standing in the way
By Amanda McMasterJune 30, 2026
1 hour ago
America’s AI hunger has reached the Nashville Zoo and its endangered animals may be the ones to pay the price
EnvironmentData centers
America’s AI hunger has reached the Nashville Zoo and its endangered animals may be the ones to pay the price
By Marco Quiroz-GutierrezJune 30, 2026
1 hour ago
A close-up view of a woman wearing a striped shirt and jeans, sitting and using a smartphone with one hand in a casual setting.
NewslettersFortune Tech
U.S. Supreme Court limits use of ‘geofence’ warrants
By Andrew NuscaJune 30, 2026
3 hours ago

Most Popular

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
20 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
5 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
3 days ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
2 days ago
Current price of oil as of June 29, 2026
Personal Finance
Current price of oil as of June 29, 2026
By Joseph HostetlerJune 29, 2026
23 hours ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.