• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on

2

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

3

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

1

Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on

2

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

3

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
TechBest Companies

3 Reasons Google Is Crushing It

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
April 29, 2017, 10:58 AM ET
Add Fortune on Google for similar content.

It’s been a good quarter for tech and a very good one for Google. On Thursday, its parent company, Alphabet, posted earnings that beat analyst expectations, helping lift its share price 6% for the week.

This is remarkable because, not so long ago, Google looked like a company that was running out of gas. Its core search business looked like it was on the road to stagnation, and investors had grown impatient with its money-losing “moonshot” bets on futuristic technology.

So what explains Google’s great quarter? One way you can look at it has (for now) dispelled three big worries that were hanging over the company. Here’s a summary:

1. Google fixed its mobile advertising problems

Desktop search ads are a money machine for Google, but the market for them is mature. Meanwhile, mobile ads presented a problem because the screens are small and brands won’t pay as much. This led some to fret that Google’s longtime growth story was coming to an end. So much for that. As the Wall Street Journal reported:

“The biggest contributor to growth was mobile search,” said [the company]. As it did during its last earnings call, Google emphasized how fast mobile shopping—fueled by mobile search—is growing in particular. [CEO Sundar] Pichai cited the example of the retailer Williams Sonoma, which he said enjoyed a 70% increase in mobile sales year over year.

Meanwhile, it appears ad revenue from YouTube is growing quickly as well—meaning the desktop slowdown is not such a problem for now.

2. Google’s “other” category is no longer a black hole

Google dabbles in all sorts of other businesses—cars, drones, robots, and smart cities, for example. But while such projects far-out there were a scientist’s dreams, they were an investor’s nightmare.

The arrival of chief financial officer Ruth Porat in 2015, however, has meant new fiscal discipline on the so-called “other” businesses. While “discipline” in Google’s case means the moonshots are losing less money, the latest earnings call also brought a new form of good news: Google is now making real money from something besides search.

“The business, categorized as “Other Revenue” in its earnings report, posted a 49.4% jump in revenue to $3.10 billion on Thursday—an amount that is already bigger than Twitter’s annual revenue. The business now represents about 13% of Alphabet’s total revenue, compared with 10% a year earlier,” notes a Reuters report, which points to revenue from things like Pixel phones and cloud computing services for business customers.

3. Antitrust and Ad Controversy Worries Recede

Google’s negative nellies have warned that the company risks running into antitrust actions, or a financial backlash over its ads appearing on extremist or hate sites. But neither of these threats look very dire right now.

On the regulatory front, it appears the Trump Administration is uninterested in enforcing antitrust rules much at all. It’s only slight hyperbole to say in this political climate that Google could get approval to acquire both Facebook and New Zealand.

And as for the ad controversy—which recently led some brands to vow they would pull their money from Google—it doesn’t appear to have affected Google’s finances. It’s likely that the company’s vow to do more to police its ads, along with news of big changes to its search algorithm, has placated advertisers for the time being.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A row of people sit in a zoning meeting, many looking down or around the room.
EnvironmentData centers
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
3 hours ago
Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’ 
EuropeCMO
Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’ 
By Sam ForsdickJuly 10, 2026
4 hours ago
In 2026 so far, U.S. VCs have deployed a record-shattering $412.7 billion. Almost none of it is trickling down.
NewslettersTerm Sheet
In 2026 so far, U.S. VCs have deployed a record-shattering $412.7 billion. Almost none of it is trickling down.
By Allie GarfinkleJuly 10, 2026
9 hours ago
Brad Smith, president of Microsoft, during a Senate hearing in Washington, D.C. on May 8, 2025. (Photo: Nathan Howard/Bloomberg/Getty Images)
NewslettersFortune Tech
The problem with U.S. AI policy
By Andrew NuscaJuly 10, 2026
9 hours ago
Werner Vogels, CTO, Amazon on stage.
AIAmazon
Companies are shifting toward cheaper open‑source AI models to rein in costs, Amazon CTO says
By Beatrice NolanJuly 10, 2026
11 hours ago
Asia’s founders are decamping to the U.S. as the region suffers a protracted venture funding slump
AsiaVenture Capital
Asia’s founders are decamping to the U.S. as the region suffers a protracted venture funding slump
By Angelica AngJuly 9, 2026
21 hours ago

Most Popular

Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
Economy
Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
By Mia OsmonbekovJuly 9, 2026
1 day ago
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Success
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
1 day ago
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
Economy
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
By Eleanor PringleJuly 10, 2026
7 hours ago
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
Success
Self-made multimillionaire says Canadians 'give no money away' compared with Americans—research shows U.S. giving is more than twice as high
By Preston ForeJuly 9, 2026
1 day ago
Current price of oil as of July 9, 2026
Personal Finance
Current price of oil as of July 9, 2026
By Joseph HostetlerJuly 9, 2026
1 day ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.