When you think about the financial services industry—cuddly, warm, and trustworthy might not be the first adjectives that come to mind. But these banks, insurance companies, and more win high marks from employees for emphasizing not just the balance sheets (though there’s plenty of that), but the softer side of customer outreach and employee relationships. A consistent refrain: employees at these companies get to put their clients first. And the benefits don’t hurt either.
For more on this list and how it was compiled by Fortune’s partner, Great Place to Work, click here.
1. USAA

Employees say: “The company isn’t completely driven by profits. It is willing to spend money for innovation, updating old systems, and on efforts that support employee work life balance and morale. The company also listens to every single employee for improvement and innovation ideas and truly does whatever it takes to help our members.”
“I appreciate that the culture is based on honesty, loyalty, and integrity. I am continually amazed at how brilliant and professional all of my coworkers are and how everyone is actually doing their part and is willing to pitch in. I have not experienced any “office politics” here, or individuals putting their personal agendas ahead of the team mission. I like that employees are encouraged to be themselves and that we have a casual dress code. My manager is supportive of my career development and we have regular one-on-ones. It is huge to have a manager who trusts me to do my work well and allows me the space to work independently.”
Industry: Financial Services
HQ location: San Antonio
Employees: 28,738
Global Revenue: $24 billion
Learn more in the Great Place to Work review here.
2. Quicken Loans

Employees say: “”At Quicken Loans, you are not just another cubical-dweller, and your title truly doesn’t matter. Your voice and your opinion are heard, and if there is a better way of doing something, it is implemented.””
“What we do for the city of Detroit is incredible and it’s nice to be a part of a company that has shaped this city into what it is today, especially after bankruptcy and an emergency manager. I love the fact that anyone can be hired regardless of age, sex, race, etc. It’s nice to see a 50-year-old person starting a new chapter in their life and not being discriminated against for their age. The training this company offers is very nice, and second to no other mortgage company.
Industry: Banking/Credit Services
HQ location: Detroit
Employees: 13,690
Learn more in the Great Place to Work review here.
3. Navy Federal Credit Union

Employees say: “I am amazed by the way leadership in this company proves their integrity over and over to its members and to its employees. I am also amazed by the amount of encouragement I am given to grow, explore my options, receive training and education, and to care for our members with excellence and compassion. Even though the pace can be really fast, I really look forward to coming into work each day.”
“Working for Navy Federal is very satisfying. I take pride in my job and it’s a wonderful feeling knowing that we impact our member’s lives every single day and strive to provide them the best service and products available. Navy Federal also offers amazing benefits for its employees with paid annual and sick leave for both full-time and part-time employees. I’ve only been with Navy Federal for a little over three years now, but I see myself staying with them until I retire!”
Industry: Banking/Credit Services
HQ location: Vienna, Va.
Employees: 13,832
Global Revenue: $4.7 billion
Learn more in the Great Place to Work review here.
4. Edward Jones

Employees say: “Customer service has always been a priority here. And our time-tested recipe for introducing ourselves face-to-face to the community around our offices has reinforced the personal approach to building trust and a loyal customer base. Financial pay and incentives have remained very competitive over the years. The award travel benefit has allowed my wife and I to experience the world, and being a limited partner with Edward Jones has provided ownership-like returns on my invested capital. There are dozens of reasons I’m still with Edward Jones after 28 years and dozens more will keep me here until I retire in five to 10 years!”
“Our partnership structure is unique in our industry and allows us to make long-term decisions that are in the best interest of our clients. The business model also gives me a lot of flexibility and autonomy while still retaining the support and protection that comes with being an employee. I had a five-month medical leave after I broke my neck. Edward Jones paid me a salary while I was gone and brought in a temporary, trained financial advisor to take care of my clients.”
Industry: Investments
HQ location: St. Louis
Employees: 39,907
Global Revenue: $6.7 billion
Learn more in the Great Place to Work review here.
5. Capital One Financial

Employees say: “The best thing about working for Capital One is the tremendous amount of trust between leaders and individual contributors. Even as a relatively inexperienced member of the workforce, I have been given ownership over critical and delicate portions of our business. I am also trusted to manage my time however I see fit, as long as my work gets done.”
“The culture is such that associates work together to better one another. I see countless examples where people are learning from one another as the company becomes more technically fluent with things like mobile, APIs, and the cloud.”
Industry: Banking/Credit Services
HQ location: McLean, Va.
Employees: 40,407
Global Revenue: $23 billion
Learn more in the Great Place to Work review here.
6. Nationwide

Employees say: “The uniqueness of this company is how it treats employees. My department is like a family. I appreciate the way constructive feedback is given to me, and I am encouraged to grow as an individual. When mistakes are made, a system is set up to protect the team from making the same mistake again. But, the way feedback is delivered makes me want to be a better associate. There is no yelling, blaming, or anger. There is only encouragement.”
“I think we have a great culture that gives us the ability to always do what is right. We are in positions that allow us to treat our customers like we would our family members. We are given many opportunities, and are encouraged to create relationships on every phone call and to be an advocate for the caller.”
Industry: General Insurance
HQ location: Columbus, Ohio
Employees: Confidential
Learn more in the Great Place to Work review here.
7. Pinnacle Financial Partners

Employees say: “I have never worked for a company or firm where I feel so respected and appreciated every day. The management team always recognizes accomplishments—both work and personal. We are really like a big family!”
“There is excellent communication with employees about the firm’s goals and the responsibilities of the employees to help it reach these goals. Employees are made to feel important and valued regardless of their role or job title and are rewarded for good work.”
Industry: Banking/Credit Services
HQ location: Nashville
Employees: 1,206
Global Revenue: $323 million
Learn more in the Great Place to Work review here.
8. PrimeLending

Employees say: “PrimeLending really works hard at building a sense of team and a sense of mutual support of all our efforts to provide the best client experience. The company trains and supports our managers to follow through with executive promises. I feel the executives listen to me when we have opportunities to share about our business.”
“We have a huge team atmosphere that begins at corporate and trickles all the way down to retail branches and entry-level employees. I have never seen such unity and encouragement displayed in such a massive company. We receive emails and videos on a regular basis charging us up, letting us know where we stand, understanding the level of effort everyone is putting in, and understanding the need to still have family and personal time in the midst of a high-volume season.”
Industry: Banking/Credit Services
HQ location: Dallas
Employees: 2,915
Learn more in the Great Place to Work review here.
9. Bankers Healthcare Group

Employees say: “BHG is more than just a place to work. It is an amazing place for an individual to find themselves professionally and then begin bringing out their greatness from within. BHG promotes hard work, ethics, integrity, a healthy lifestyle, and a financially stable future for your family and loved ones. I can say that BHG has single-handedly changed my life and I feel I’m forever in debt to the company for that.”
“One of the major company goals is a positive mental attitude. We are sent daily inspirational videos and I cannot say enough how much of a positive influence this has had on me, not only as an employee, but as an individual in everyday life. I feel important and valued. Also, I feel like I’ve made my fair share of mistakes, but my manager has really helped show me how to grow in my position.”
Industry: Banking/Credit Services
HQ location: Davie, Fla.
Employees: 299
Learn more in the Great Place to Work review here.
10. Credit Acceptance Corporation

Employees say: “CA has done its absolute best at making me feel welcomed and needed as a new hire. I have already had the opportunity on several occasions to unwind during celebrations and gatherings facilitated by CA. During these events and even in the day-to-day, I have been made to feel like I have been here for years and that anything I’ve needed—or may need in the future—is readily available or will be located. The atmosphere is positive and engaging.”
“This is the first company that I’ve ever worked for that actually sticks to their core values. I believe that everyone I have worked with in this company is positive, respectful, insightful, direct, and earnest. I enjoy coming to work each day and appreciate everything that this company has done for me and the opportunities that it has afforded to me and my family. I truly believe that this company is a great place to work.”
Industry: Banking/Credit Services
HQ location: Southfield, Mich.
Employees: 1,540
Global Revenue: $825 million
Learn more in the Great Place to Work review here.
11. Veterans United Home Loans

“I was initially hired for an entry-level position processing payroll. Within a year I was able to advance into another position within accounting. One short year later, I was offered another position to advance my underwriting skills. Veterans United truly cares about employee growth and it recognizes the talent pool it has already employed.”
Industry: Banking/Credit Services
HQ location: Columbia, Mo.
Employees: 1,991
Learn more in the Great Place to Work review here.
12. TD Bank

“Here at TD Bank, there is a social consciousness that I have not experienced at other employers. I have never worked for an organization that is constantly supporting initiatives for so many important things.”
Industry: Banking/Credit Services
HQ location: Cherry Hill, N.J. & Portland, Maine
Employees: 26,593
Learn more in the Great Place to Work review here.
13. American Express

Employees say: “Working at American Express gives me an extreme sense of pride. The people here are diverse, fair, balanced, focused, and compassionate. American Express has tapped into employee engagement in a way that motivates everybody to contribute in the most meaningful ways while also maintaining a healthy work life balance. The executive leadership team clearly outlines long terms goals, short term strategies, and in the midst of challenges, effectively communicates expectations and opens communications channels so that any concerns can be addressed quickly and comprehensively.”
“As a leader, you are expected to develop and showcase your team. This is part of our leadership culture that we are goaled and compensated against. What I think this fosters is a culture where we actively share the work of our team and more junior members are brought to meetings to present. Because of this focus on recognizing talent and hard work, I believe individuals and teams feel more invested in the outcomes and I think it goes a long way to developing the leaders of tomorrow.”
Industry: Banking/Credit Services
HQ location: New York City
Employees: Confidential
Global Revenue: $32.8 billion
Learn more in the Great Place to Work review here.
14. OnDeck Capital

“People here are incredibly open to new ideas and to debating and criticizing the way we run the business. This creates a culture where people are very willing to speak up and challenge the status quo. Executive management even has a dedicated email inbox for ideas, which they regularly review to see what they can turn into project proposals.”
Learn more in the Great Place to Work review here.
15. Allianz Life Insurance Company of North America

“The volunteerism and community involvement in this company is phenomenal! The Spirit of Giving is a month of donating food, clothes, money, and toys. It is amazing how giving people are and how it is encouraged throughout all levels of the company. We even get a vacation day specifically to be used for volunteering.”
Industry: Life Insurance
HQ location: Golden Valley, Minn.
Employees: 1,802
Global Revenue: $11 billion
Learn more in the Great Place to Work review here.
16. New American Funding

“In all the places I’ve ever worked, this is the first time I was warmly welcomed and felt like family on day one. Everyone here pulls together to meet deadlines and consistently exceed expectations, and that extends to the quarterly community service projects to help the surrounding communities. We genuinely like coming to work and like the people that are here with us.”
Industry: Banking/Credit Services
HQ location: Tustin, Calif.
Employees: 2,014
Global Revenue: $378 million
Learn more in the Great Place to Work review here.
17. ESL Federal Credit Union

“Senior leadership is always around and knows even the newest of people by name. There is also a good work life balance. I am not aware of a company that still offers a pension, other than this one. Our recognition program is above and beyond anything I could ever have imagined. Our benefits continue to be low-cost. Training is constantly taking place, which shows great investment in the employees and the company. Plus, n a world where many companies continue to downsize, ESL is steadily growing.”
Learn more in the Great Place to Work review here.
18. U.S. Bank

“Being employed by U.S. Bank has given me an opportunity to make a difference in the area of creating hiring initiatives for individuals with developmental disabilities. Specifically, we’ve partnered with a third-party agency to develop a program that offers young individuals with Autism a chance to gain meaningful work experience at some of our locations. This has been the most worthwhile and meaningful experience I’ve had in my entire career and it likely would not have occurred had I not been with this company.”
Industry: Banking/Credit Services
HQ location: Minneapolis
Employees: 66,393
Global Revenue: $20.3 billion
Learn more in the Great Place to Work review here.
19. Mountain America Credit Union
Employees say: “I feel respected and unafraid when around higher management. I have worked for other companies where they discourage talking to anyone above or outside of your team, but that is not the case here. Everyone says hi. I have never met them and they make you feel like you are a good friend.”
“Mountain America has a great policy about putting the member first. We have sales teams and we strive to make sales goals a reality, but not at the expense of our members. Mountain America Credit Union truly cares about its employees and its members to the highest extent possible.”
Industry: Banking/Credit Services
HQ location: West Jordan, Utah
Employees: 1,634
Global Revenue: $307 million
20. Acuity Insurance

Employees say: “The most unique thing about this company is the culture, and how everyone is happy. Be it claims, underwriting, marketing, mailroom, or maintenance, everyone is happy to be working here. We are empowered to make our jobs fun and to work the way we want to work. We are rewarded for our efforts and management consistently tells us they appreciate all we do.”
Industry: General Insurance, Auto Insurance, Home Insurance
HQ location: Sheboygan, Wis.
Employees: 1,207
Global Revenue: $1.3 billion
21. American Fidelity Assurance

Employees say: “I was recently hired at American Fidelity and I feel that they were extremely honest in my interview so I knew what to expect coming in. I never felt like they exaggerated any of the great benefits (because they didn’t have to) to convince me to work here. I expected to be satisfied with my job, but I’m happier than I even knew I could be in a company this large. I feel that my voice matters and that I can have an impact on the organization even though I’ve only been here for a month. It really shows how much they value each colleague, not matter their tenure.”
“Insurance sales is usually a stressful field to be in since in most offices there is cold calling, commission-only pay, lapse ratios, and no retirement funding. I feel that American Fidelity, however, has set us up perfectly. Although I get commission on my sales, I do not feel that that’s the most motivating part of my job. It is the genuine care that I have for others, and wanting to provide an option that makes sense for them. I feel that every year our organization just gets better and better.”
Industry: Life Insurance
HQ location: Oklahoma City
Employees: 1,757
Global Revenue: $1.17 billion
22. Renovate America

Employees say: “This is the first place I’ve ever worked where everyone’s input is valued. I was shocked at one of the first meetings that I ever attended here, when an hourly employee asked a Marketing VP a question about an unusual situation the employee had encountered. The VP said, “Wow, that’s interesting, I’m not sure how to handle that, do you have any ideas on how we should handle it?” He empowered the employee and made him and others in the room feel valued. This is typical behavior across the board from management. They really value their employees. The CEO, CFO, COO and all other management treat all employees this way. It is amazing!”
“There is a sense of caring for their employees. It’s refreshing to work for a company that has set core values and encourages each employee to follow those values both in and away from work. Yes, there are the benefits: free lunch, stock, gyms, personal enrichment clubs, and company parties. But the foundation of the core values and the encouragement to follow those values is what I feel makes this company unique.”
Industry: Banking/Credit Services
HQ location: San Diego
Employees: 652
Learn more in the Great Place to Work review here.
23. First Horizon National

“The executive team truly has a desire for everyone to succeed. Usually, executives have no idea what the people below them are up to—but ours, I feel, have their finger on the pulse of the day to day operations and are in touch with actual workers.”
Learn more in the Great Place to Work review here.
24. Baird

“Baird is in the financial services industry, which has a poor reputation as too many firms (and employees of those firms) think of themselves first, and clients second or third. Baird is as honest and as trusted of a company you will find, not just in financial services, but among all companies. We are owned by the employees (2/3 are owners) and because we are owners of the firm, we think like owners and act like owners. Given this, clients come first and when they win, we will benefit. Our ownership structure also fosters a great alignment and culture among employees. I can call anyone in another department and get enthusiastic help—I know this because it is done all the time (there is no ‘that’s not my job’). We want Baird to be successful.”
Industry: Investments, Accounting, Banking/Credit Services
HQ location: Milwaukee
Employees: 3,196
Global Revenue: $1.3 billion
Learn more in the Great Place to Work review here.
25. Grow Financial Federal Credit Union

“Grow Financial is very diverse when it comes to our background and employees. I love that one of our mantra’s is to be bold—which gives us the opportunity to go beyond our responsibilities for our members.”
Industry: Banking/Credit Services
HQ location: Tampa
Employees: 568
Learn more in the Great Place to Work review here.
26. Evergreen Home Loans

“I have worked for several of the large financial institutions in America over the years. This company puts all of them to shame. Evergreen gives me the feeling that we are all in this together and have a stake in our success. That feeling boosts my desire to go the extra mile and help in any way I can, but it also adds an extra element of joy to life in general. I believe the formula we have here is one that ensures success for everyone involved, and I am extremely pleased to work for Evergreen.”
Learn more in the Great Place to Work review here.
27. First American Financial

“We are a family here at First American. You always feel like you’re at home when you’re at your desk. It’s a very comfortable environment with managers who are fair to everyone and give us all an opportunity to prove our worth. You get a shot at excelling. I’ve become one of the top sales representatives for this company all thanks to my supervisor and my managers for recognizing the hard work I’ve put in over the phones and over the computer. Working here has bettered myself in a multitude of ways as an employee and as a human being.”
Industry: Title Insurance and Settlement Services
HQ location: Santa Ana, Calif.
Employees: 11,659
Global Revenue: $5.2 billion
Learn more in the Great Place to Work review here.
28. Alliant Credit Union

“I find it unique that during New Employee Orientation, the CEO along with the rest of the executive group sit down and have lunch with the new hires. They open themselves up for questions and really go into the Credit Union’s philosophy in the past, present, and where they see the Credit Union going in the coming years.”
Industry: Investments, Banking/Credit Services
HQ location: Rolling Meadows, Ill.
Employees: 425
Global Revenue: $232 million
Learn more in the Great Place to Work review here.
29. Walker & Dunlop
“Last year, my partner of ten years passed away unexpectedly. It was unbelievable the amount of support I received from not only my coworkers/friends, but also my leadership team. My direct manager partnered with a coworker of mine and researched venues and other logistics for the reception after the funeral service—which was large, with nearly 300 attendees. They did all the legwork, from site visit, to pricing, to interviewing caterers. It was unbelievable. I am so grateful that I didn’t have to worry about it at all. Our CEO, Willy Walker, called me directly—not just right after my partner died, but frequently for months following, and he still checks in on my now. Our General Counsel called me and listened to me cry. He and I were also emailing when I was in the hospital prior to the passing. Our President sent me a book on grieving and a handwritten note sharing a personal experience regarding loss. W&Ders made very generous donations to a dog rescue charity on behalf of my partner. Many Operations Committee members and Executive Committee members came to the calling hours and/or the funeral service, including Willy and his wife. There were about four large pews of W&D people at the funeral. I received dozens and dozens of cards, emails, gifts, flowers and phone calls from coworker and management. Beyond that, needless to say I wasn’t performing at 100% for a long time following the passing. I pride myself in being a hard worker and having a great work product—which naturally slipped a little after my loss. My manager and other leaders were incredibly patient, understanding and supportive giving me the time and encouragement I needed. I’ve worked for four other companies during my career and I know that not one of them would have done what W&D did. I’m so lucky to work for a company like W&D.”
Learn more in the Great Place to Work review here.
30. Total Merchant Services

“This company is so amazing and we like to make each employee feel special. For example, on their birthday we decorate each person’s cubicles.”
Industry: Banking/Credit Services
HQ location: Woodland Hills, Calif.
Employees: 279
Learn more in the Great Place to Work review here.
31. Aflac

“Aflac is a fantastic company to work for thanks to excellent leadership, and a great company culture. Ethical and fair management is the standard throughout the organization and at all levels of leadership. Leadership trusts people to do a good job without watching over their shoulders. I look forward to going to work everyday, you can count on people to cooperate, leadership shows appreciation for good work, and finally, leadership delivers on their promises.”
Industry: Health Insurance
HQ location: Columbus, Ga.
Employees: 5,374
Global Revenue: $20.9 billion
Learn more in the Great Place to Work review here.
32. OppenheimerFunds

“There is a tremendous work ethic and knowledge base amongst the people and groups I work with and interact with on a daily basis. People are thoughtful, intelligent and professional, but are also well-rounded. We can readily and easily discuss matters/issues that pertain to both their jobs as well as current events, interests, books, and any other activities from their personal lives. There is a continual and deliberate desire on the part of employees and colleagues to maintain effectiveness and happiness in their work and personal lives.”
Learn more in the Great Place to Work review here.
33. Network Capital Funding
“The unique thing about working for Network Capital is the sense of importance they give to each and every employee; it’s hard for anyone to feel unnoticed. As a call center agent, we all encourage each other every single day (managers included) while on the phones. Working here doesn’t feel like work; it feels like you’re just getting business done with your family! It’s a lively place to be employed, and I’m extremely fortunate that I have found employment here at Network Capital.”
Industry: Banking/Credit Services
HQ location: Irvine, Calif.
Employees: 500
Global Revenue: $39.9 million
Learn more in the Great Place to Work review here.
34. City Credit Union

“The management and leadership teams go out of their way to make sure that all employees are happy and feel as though they are part of a work family. They have had cookouts for us and the members, we regularly are presented with awards and recognized for exceptional work, and we have even been to several sporting events that were covered by company.”
Industry: Banking/Credit Services
HQ location: Dallas
Employees: 120
Learn more in the Great Place to Work review here.
35. Funeral Directors Life

“Everyone is able to recognize employees of their choosing to reward for their great work with a Performance Plus award. Every year, every full time employee is given $100 to use toward these awards. We can either give one person a $100 reward, or two people a $50 reward. And these are presented in front of everyone during one of our monthly luncheons. I love how they let us give recognition to those that management might not notice all the time.”
Learn more in the Great Place to Work review here.
36. West Bend Mutual Insurance Company

“Management is always supportive and very easy to talk to when there are issues that need attention. There is always a great deal of effort to improve and grow however we can in all ways possible that makes working here extremely enjoyable. I have never seen any concerns written off or dismissed. Everyone is taken seriously and given adequate attention. There are multiple company events and community events throughout the year to get people communicating and involved.”
Industry: General Insurance
HQ location: West Bend, Wis.
Employees: 1,210
Global Revenue: $1.06 billion
Learn more in the Great Place to Work review here.
37. Synchrony Financial

“Synchrony Financial is a great place to work because it allows their employees to engage themselves and be productive in areas that they are passionate about. All of our affinity networks shows just that. It gives employees a sense of purpose in knowing they can contribute to the community and the company as a whole. Synchrony is always thinking about the health and wellbeing of their employees. This ranges from gym memberships, discounts on training programs, counseling, and assistance with one’s own benefits and retirement plans. Synchrony strives to provide their employees with the best services that could help make peoples’ personal and professional life a lot easier and manageable.”
Industry: Banking/Credit Services
HQ location: Stamford, Conn.
Employees: 9,260
Global Revenue: $10.8 billion
Learn more in the Great Place to Work review here.
38. PURE Insurance

“Something that I think makes PURE unique is that, everyone—from the executives to the entry-level employees—really takes the time to make connections and develop relationships within the office. That creates an environment that really enables us to excel in our own positions. For me, personally, I think the environment in which I work really allows me to be myself because I feel trusted by both my peers and my superiors. For example, something that I really and truly appreciate is when I come across a situation that I’m unsure of how to approach it, my supervisor will ALWAYS tell me she ‘has my back’ in whatever I choose to do. I don’t think that is something you could find in every company.”
Learn more in the Great Place to Work review here.
39. National MI

“Having worked in many industries, from manufacturing to finance and the military, this is the first time in my career I feel like I belong. The environment is friendly and supportive, and teamwork and collaboration is evident everywhere. National MI people work hard, and our efforts are recognized by management and our peers. We also take time to celebrate each other through monthly birthday celebrations, and have fun with in-house events like Halloween and Super Bowl parties. National MI is truly a Great Place to Work and I am so happy to be a part of this great organization.”
Industry: General Insurance
HQ location: Emeryville, Calif.
Employees: 249
Global Revenue: $53.6 million
Learn more in the Great Place to Work review here.
40. FactSet Research Systems

“FactSet has a distinct and exceptional corporate culture. Employees are highly valued, feel respected, and are kept well-informed by senior management within a relatively flat and open organizational structure. People are made to feel like they have a voice and can express their opinions and share ideas. FactSet offers best-in-class portfolio analytics and risk metrics. However, our free-of-charge 24/7 client service is what truly defines FactSet as a world-class company and partner to our clients. This culture of caring ensures a collaborative, inclusive and kind workplace, which absolutely enhances shareholder value because people are motived to strive for excellence and are rewarded with recognition and respect when it is achieved.”
Industry: Investments
HQ location: Norwalk, Conn.
Employees: 2,405
Global Revenue: $1 billion
Learn more in the Great Place to Work review here.












