• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechSXSW

Here’s What You Should Know About This Year’s SXSW

By
Mahita Gajanan
Mahita Gajanan
By
Mahita Gajanan
Mahita Gajanan
March 12, 2017, 12:55 PM ET
Atmosphere - 2015 SXSW Music, Film + Interactive Festival
Michael Buckner/Getty Images for SXSW

The annual South by Southwest (SXSW) festival kicked off on Friday in Austin, Texas, bringing together tech-industry leaders, politicians and musicians. Here’s everything you need to know about the conference this year.

Founded in 1987, the SXSW conference lasts for 10 days. Programming includes several panels, film screenings, tech presentations and concerts. The 2017 festival runs from March 10 to March 19, and covers everything from the 2016 presidential election to the development of biomes.

Politics will come into play. The festival will not shy away from discussing the current political climate. Other events at this year’s festival include panel discussions on President Trump’s election, Trump’s ongoing war with the media and the impact of his presidency.

“There is definitely a degree of politics or political focus that may not have been there in previous years,” SXSW chief programming officer Hugh Forrest toldUSA Today.

Joe Biden will speak. The former Vice President will discuss his White House Cancer Moonshoot initiative to end cancer on March 12 at 3:30 p.m. Last year, President Barack Obama delivered the keynote address on using technology to aid the government.

About the Author
By Mahita Gajanan
See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.