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Sling TV Works Harder to Woo Amazon Customers

Sling TV has been pulling its weight at Dish Network, and now the unit is stepping up its game to woo Amazon customers.

The digital streaming service is widening availability of its Cloud DVR subscription service to Sling TV customers using Amazon Fire TV, Fire TV Stick, or Fire tablets.

Available through Sling’s “First Look” early access program, current Sling TV subscribers can add on the feature through the Sling TV app on these Amazon (AMZN) devices for $5 per month for 50 hours of storage. Subscribers can then save news, on-demand TV shows, movies, and sports programming with the ability to pause, rewind, or fast-forward recorded content.

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However, cloud DVR is not available for all Sling TV channels. Sling TV currently offers access to more than 300 channels in 22 languages with a variety of subscription packages and rates to choose from.

Sling (DISH) introduced Cloud DVR in beta for Roku owners late last year. Other supported devices included Android TVs, smartphones, and tablets.

“Many customers have requested Cloud DVR since our launch, and as more consumers cut the cord, we know Cloud DVR is a must-have feature for many consumers,” said Ben Weinberger, chief product officer of Sling TV, in Thursday’s announcement.

Sling TV—born out of the hardware box that essentially slung cable connections from traditional cable boxes to Internet browsers and apps virtually anywhere—launched in 2015, targeting cord-cutters dropping cable altogether in favor of digital streaming subscription services like Hulu, Netflix, and HBO Now.

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