• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech100 Best Companies to Work For

Google and Salesforce Are Great Places to Work Because They Have to Be

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
March 9, 2017, 9:41 AM ET
US-TECHNOLOGY-CAR
A self-driving car traverses a parking lot at Google's headquarters in Mountain View, California on January 8, 2016. NOAH BERGER AFP/Getty Images

This morning Fortune published its annual list of the 100 best companies to work for, highly coveted recognition for employers in a daily war for talent. The full list is available for viewing here.

Technology companies fare well on the list but do not dominate it. True, Google (GOOG) is at the top, for the sixth consecutive year. I wrote the cover story the first time Google topped our list, in 2007. It had a memorable title, “Search and Enjoy.” Then, as now, Google lavished benefits on its employees, making them feel special, pampered, stimulated, well-fed—and eager to work hard. Google has perfected the art of creating a felicitous workplace that is difficult for companies without its cash flow to emulate. (It also is sweet to be a Google spouse, which I am. I was not one a decade ago when I wrote that article.)

Two other tech companies made our top 10: Salesforce.com (GOOG), a marketing machine that views employee satisfaction as a point of differentiation, and Ultimate Software (ULTI), a Florida maker of human resources programs. An Ultimate employee referenced the “love” they feel for one another in a survey response supporting the company’s application to Fortune.

Get Data Sheet, Fortune’s technology newsletter, where this essay originated.

Given the prominence of tech companies in the economy, non-tech commands more attention in the best workplaces competition. Grocer Wegmans Food Markets (WEGMANS-FOOD-MARKETS) is a perennial on our list. Boston Consulting Group ranks No. 3, an impressive feat for a consulting firm, an industry known for its grind-it-out workload.

An interesting word comes up a lot in our introduction to the package, which was edited, by the way, by Anne VanderMey, a behind-the-scenes powerhouse at Fortune. That word is trust. Companies that trust their employees not only make for a better workplace but also do better financially than companies that don’t.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

anger
AIProductivity
AI angst mutates into ‘FOBO’ as Fear of Becoming Obsolete takes over American workforces
By Nick LichtenbergApril 5, 2026
28 minutes ago
marketing
CommentaryMarketing
The corporate ‘storyteller’ is marketing’s newest messiah—and just as hollow as every buzzword before it
By Bruce StocklerApril 5, 2026
28 minutes ago
gecko
CommentaryInsurance
The billion-dollar bet that turned insurance into entertainment
By Stuart N. BrotmanApril 5, 2026
2 hours ago
cameras mounted on a wall
CybersecuritySurveillance
Your neighbor just got a home security system, but should you be worried? ‘It’s inherently a little creepy’ says surveillance expert
By Catherina GioinoApril 5, 2026
3 hours ago
Logan Brown, the founder of AI-powered law firm Soxton
SuccessCareers
The founder of a $2.5 million AI-powered legal business started work at her DA’s office at just 12 years old
By Emma BurleighApril 5, 2026
4 hours ago
lexi
CommentaryVenture Capital
I’m a VC who bets on AI. What keeps me up at night isn’t the idea of these companies failing—quite the opposite
By Lexi NovitskeApril 5, 2026
4 hours ago

Most Popular

The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
By Fortune EditorsApril 4, 2026
1 day ago
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
Personal Finance
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Fortune EditorsApril 4, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
3 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
2 days ago
A Yale economist says AGI won't automate most jobs—because they're not worth the trouble
AI
A Yale economist says AGI won't automate most jobs—because they're not worth the trouble
By Fortune EditorsApril 4, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.