• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

This Driverless Truck Startup Is Putting Human Drivers to Work

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
February 28, 2017, 3:44 PM ET
Courtesy of Starsky Robotics

Starsky Robotics CEO and co-founder Stefan Seltz-Axmacher wants to solve the primary logistical challenge for the trucking industry by taking drivers off the road and putting them in an office.

Starsky Robotics is a self-driving truck startup. But its business model and approach is unlike other self-driving truck companies like Embark and Otto that have emerged in the past year.

The company, which has raised $3.75 million from Y Combinator, Sam Altman, Trucks VC, Data Collective and several other angel investors, has a dual approach: Use software, radar, and computer vision cameras to allow long haul trucks to drive autonomously on the highway, and then turn the job over to a trained “driver” using a remote control to bring the truck from the exit to its final destination.

“Unless you’re getting the driver out of the truck, you’re not solving anything,” Seltz-Axmacher told Fortune. “It’s really hard to get drivers; there’s a shortage of about 75,000 drivers right now and the turnover is 100% per year.”

The newest trucks on the road, like those made by Volvo and Freightliner, have advanced driver assistance technologies in place, including those that are similar to the adaptive cruise control and lane keeping features found in new passenger cars. The new technology has made driving a truck less stressful, but it still doesn’t solve the fundamental problem.

And while drivers are paid on average between $60,000 to $90,000 per year, they’re often on the road for weeks at a time.

“There’s a real human cost,” Seltz-Axmacher said.

Starksy Robotics, which has about 11 employees, thinks it can solve the staffing problem that trucking companies face and keep drivers employed in jobs that pay the same amount, but that don’t require time away from home.

The company, which was co-founded by Kartik Tiwari, has developed an aftermarket retrofit kit that includes robotics controls that can physically push the pedals, turn the steering wheel, and change gear. The remote drivers, can take control of the trucks at any time. Starsky Robotics plans to hire truck drivers, who have at least five years experience and a perfect driving record, as the remote control operators.

“We’re like driver arbitrage for the trucking company,” Seltz-Axmacher said.

Starsky Robotics will have contracts with the trucking companies. The drivers will be employees of Starsky Robotics. Each driver will be able to monitor and occasionally control between 10 and 30 trucks at a time, according to Seltz-Axmacher.

Earlier this month, the company successfully moved a 5,000-pound load of empty milk crates about 180 miles with the truck driving autonomously about 85% of the time. A video below captures the demonstration ride.

[youtube https://www.youtube.com/watch?v=gskwppjo9Lg]

 

Seltz-Axmacher said the company plans to being regular service in next couple of months—with a safety driver remaining behind the wheel. By the end of the year, Seltz-Axmacher hopes to be able to take the safety drivers out of the trucks altogether.

Get Data Sheet, Fortune’s technology newsletter.

The company is targeting long haul services, which is primarily highway driving with short trips from the exit to the final destination. Regulations for autonomous vehicles varies wildly from state to state. For now, the company will operate in states with the most permissive laws, namely Florida, Michigan, and Nevada.

A number of self-driving trucks have emerged in the past year to try and carve out a niche in a potentially lucrative, yet fragmented industry.

Earlier this month, Embark, formerly Varden Labs, came out of stealth mode in February.

Otto, which was founded by former Google car and map veterans Anthony Levandowski and Lior Ron, has received the most attention in large part because it was acquired by Uber in August 2016 for $680 milion.

Waymo, the Google self-driving project that recently spun out to become a business under Alphabet, filed a lawsuit Feb. 23 against Otto and Uber for patent infringement and stealing trade secrets.

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
PoliticsAirline industry
Trump says a ‘final proposal’ for a taxpayer-funded takeover of Spirit Airlines is under consideration
By Michelle L. Price, Rio Yamat and The Associated PressMay 1, 2026
3 hours ago
U.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
EuropeGermany
U.S. to withdraw 5,000 troops from Germany as Trump feuds with Merz over the Iran war
By Ben Finley and The Associated PressMay 1, 2026
3 hours ago
EBay soars on report that GameStop is preparing a takeover bid
Investingecommerce
EBay soars on report that GameStop is preparing a takeover bid
By Spencer Soper, Cecilia D'Anastasio and BloombergMay 1, 2026
4 hours ago
ExxonMobil CEO Darren Woods, far right, listens as U.S. President Donald Trump,left, speaks during a meeting with oil company executives in the East Room of the White House on Jan. 9. President Trump is aiming to convince oil executives to support his plans in Venezuela, a country whose energy resources he says he expects to control for years to come. US forces seized Venezuelan president Nicolas Maduro in a sweeping military operation on January 3, with Trump making no secret that control of Venezuela's oil was at the heart of his actions.
EnergyIran
Exxon Mobil CEO sees ‘more to come’ on price spikes from Iran war as Exxon, Chevron beat on earnings despite plunging profits
By Jordan BlumMay 1, 2026
5 hours ago
trump
PoliticsIran
Trump on Iran: ‘They want to make a deal, I’m not satisfied with it, so we’ll see what happens’
By Toqa Ezzidin, Munir Ahmed, Collin Binkley and The Associated PressMay 1, 2026
7 hours ago
infantino
North AmericaWorld Cup
Fifa’s Infantino predicted sellouts and ‘1,000 years of World Cups at once,’ but fans aren’t biting
By James Robson and The Associated PressMay 1, 2026
7 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
13 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
1 day ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
17 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
3 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
Banking
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.