• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
business advice

What to Take Away From Opening Your First Business

By
Samantha Cooper
Samantha Cooper
and
Levo League
Levo League
Down Arrow Button Icon
By
Samantha Cooper
Samantha Cooper
and
Levo League
Levo League
Down Arrow Button Icon
January 28, 2017, 10:00 AM ET
Business owners hanging Opening sign in shop window
Photograph by Hero Images—Getty Images

This article originally appeared on Levo League.

2017 will be the year I launch my second business which is nerve-wracking and exciting all at the same time. This time around, I’ll be tackling things a bit differently.

Approach business as an experiment

When I launched my first business [Trend Tribe], I went into it thinking, “This is my plan. This is how we’ll get there. End of story.” If things didn’t go according to plan, I felt like I was failing at my job. As a heartfelt entrepreneur, I was taking the successes or failures of my business very personally and was attaching it to my self-worth. The truth is, as a business owner, you need to be able to evaluate what’s working and what’s not and make changes accordingly. By approaching my second business as an experiment, it will take pressure off from “failing” and will create the freedom and space to take risks. Remember, your work is not your worth.

Understand and accept that hard times will happen.

Although having the opportunity to launch and grow my own business is something I’ll never take for granted, there is no way to explain the feelings an entrepreneur experiences when times get hard. There were times I felt completely alone, as if no one else in the world could relate to how I was feeling.

The quote “Success is never permanent and failure is never final” changed my perspective. Challenging periods are just a phase; it will pass. In any career, not just entrepreneurship, it’s important to recognize and accept the fact that there will be challenging times. And that’s okay.

Have spirit and determination during those difficult times.

Not only is it important to accept that hard times will arise, but it’s crucial to have the right mindset during those times. Approaching business as an experiment will certainly help, but it’s also important to have an unstoppable sense of determination. For example, when a child is learning how to ride a bike, they know they’re going to fall off and scrape their knees. Probably more than once! However, they continuously get up and try again, always with a sense of excitement. My goal is to approach the tough times in my business as an opportunity to do things differently and be excited by the possibilities that will come from these challenges.

It’s okay to outgrow a goal, idea, or vision

This was the hardest lesson for me to learn after running my first business. When I first launched Trend Tribe, I was 23-years-old and felt a strong desire to empower college women through business. It’s a cause that I’ll always be passionate about, but as I got older I felt myself disconnecting more and more from the college world. As I changed, so did my business goals and vision. At first, I was hard on myself for feeling this way, but after speaking with other entrepreneurs I learned it’s actually very normal and natural to outgrow your initial vision. No matter what your goals are, whether you’re an entrepreneur or not, give yourself the permission to change. After all, isn’t that what life’s all about?

About the Authors
By Samantha Cooper
See full bioRight Arrow Button Icon
By Levo League
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

AsiaIran
How the Strait of Hormuz poses an existential threat to Asia’s economies
By Nicholas GordonMarch 21, 2026
14 minutes ago
LawElon Musk
Musk misled Twitter investors before 2022 buyout, jury says
By Isaiah Poritz, Jef Feeley and BloombergMarch 20, 2026
7 hours ago
Economygeopolitics
Tariffs were already squeezing small businesses. Now the Iran conflict is pushing them to the brink as rising oil prices boost shipping costs
By Marco Quiroz-GutierrezMarch 20, 2026
8 hours ago
PoliticsIran
Trump says U.S. considers ‘winding down’ Iran military effort
By Jeff Mason, Courtney Subramanian and BloombergMarch 20, 2026
8 hours ago
bespectacled man scratches the back of his head during congressional hearing
CryptoCryptocurrency
Kalshi locks in $22 billion valuation, gaining slight edge over its rival Polymarket
By Carlos GarciaMarch 20, 2026
10 hours ago
Middle EastIran
It’s looking like Trump’s war created a private oil lane for China and other countries willing to play ball with Iran
By Jason MaMarch 20, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.