CryptocurrencyInvestingBanksReal Estate

HPE to Buy This Data Center ‘Unicorn’ for $650 Million

January 17, 2017, 10:22 PM UTC
Inside The HP Discover 2015 Conference
Photograph by David Paul Morris—Bloomberg via Getty Images

Hewlett-Packard Enterprise plans to buy Simplivity, a data center technology company for $650 million in cash.

Simplivity makes what it calls “hyperconverged” hardware that combines a computer server and storage with networking. The hardware can be managed and reprogrammed, meaning customers don’t have to write a check for new hardware every time their needs change.

Other companies in this market include Nutanix (NUTANIX), which went public in September.

The Hopkinton, Mass.-based startup was founded in 2009. Six years later, it had raised about $276 million in funding and claimed a $1 billion valuation, a threshold that put it in a rarefied group of privately held tech companies that had a private valuation of $1 billion or greater. Venture backers included Kleiner Perkins Caufield & Byers, Accel Partners, Meritech, and Charles River Ventures.

A deal with HPE had been rumored months ago, with some reports putting the purported purchase price as high as $3.9 billion.

Get Data Sheet, Fortune’s daily technology newsletter.

In a statement, HPE chief executive Meg Whitman said Simplivity fits well into her company’s plan to make “hybrid IT” easy for customers. Hybrid IT is tech talk for the ability to run some computing jobs and retain some data storage in-house, and delegate other jobs and data to outside public cloud infrastructure like Amazon (AMZN) Web Services or Microsoft (MSFT)Azure.

For more on HPE, watch:

Simplivity hardware sits in a customer’s server room, and fulfills that on-premises role.

“More and more customers are looking for solutions that bring them secure, highly resilient, on-premises infrastructure at cloud economics. That’s exactly where we’re focused,” Whitman said.

HPE executive vice president Antonio Neri, has more on the reason for the deal here.

Simplivity was co-founded by Doron Kempel, who had done stints at storage leader EMC, now part of Dell Technologies, and IBM (IBM)