• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

3

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
TechSpaceX

How to Watch Today’s SpaceX Launch—And Why Success is Vital

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
January 14, 2017, 9:37 AM ET
File photo of an explosion on the launch site of a SpaceX Falcon 9 rocket is shown in this still image from video in Cape Canaveral
An explosion on the launch site of a SpaceX Falcon 9 rocket is shown in this still image from video in Cape Canaveral, Florida, U.S. September 1, 2016. U.S. Launch Report/Handout via REUTERS/File Photo ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. EDITORIAL USE ONLY. NO RESALES. NO ARCHIVE. MANDATORY CREDIT - RTX2OPRL© Handout . / Reuters REUTERS
Add Fortune on Google for similar content.

Today SpaceX will launch a Falcon 9 rocket, for the first time since the September 1st accident that destroyed another vehicle during a test firing. After months of investigation, SpaceX finally said it had found the cause of that accident earlier this month, and was then given permission to resume launches.

The launch, at California’s Vandenburg Air Force Base, is expected at 12:54 p.m. EST, and SpaceX will stream it live here starting a little before that.

Get Data Sheet, Fortune’s technology newsletter.

The rocket’s payload will be 10 satellites to be deployed for the communications firm Iridium. But there will be a lot more riding on the launch than that—the future of the company, and, without too much hyperbole, the human race.

Here’s why. Obviously, halting services for more than four months is no good for any business. A report Friday from the Wall Street Journal claimed that a previous accident and fleet grounding in 2015 led to a quarter-billion dollar annual loss that year.

The numbers for 2016 are probably just as bad, since, according to the Journal, the September accident pushed half of the company’s planned 2016 launches off its schedule. SpaceX has removed claims that it is “profitable and cash-flow positive” from its website.

SpaceX officials told the Journal that the company has more than $1 billion cash on hand and no debt, as well as a long line of customers waiting for future launches.

But we’ve already seen that accidents can push away customers. Britain’s Inmarsat pulled one launch order in early December. Inmarsat officials said it was more an issue of scheduling than any mistrust of SpaceX’s reliability, though, and the company still has another launch order with SpaceX for the middle of this year.

For more on SpaceX, watch our video.

The September accident also put the brakes on one of SpaceX’s most important long-term strategic goals—proving that it can re-use its rockets. The first launch of a recovered rocket booster was previously scheduled for late 2016, but that never happened. SpaceX has to get re-using rockets back on the agenda soon—while its launches are already a bargain compared to competing space services’, reusing its rockets would push those prices down even further, giving it a massive edge for the long term.

Any signs of trouble today, then, would have huge consequences both for the company’s fundamentals, and the feasibility of Elon Musk’s most aggressive goal—colonizing Mars. Musk wants to get humans to the Red Planet by 2024, and to do that, the company needs to generate consistent profits to fund development of its next generation of rockets.

Another revelation from WSJ’s Friday report was that even winning the satellite-launch market might not be enough. The company plans to derive a much more of its future revenue—and, in turn, development funds—from a satellite internet service.

But reliable, affordable rockets would still be the company’s most fundamental asset. Today’s launch has to prove SpaceX can provide them.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Tech

All hail London—whatever the U.K.’s new Prime Minister says 
EuropeLetter from London
All hail London—whatever the U.K.’s new Prime Minister says 
By Kamal AhmedJuly 23, 2026
3 hours ago
MoonPay launches universal AI shopping wallet for non-technical Claude and ChatGPT consumers
CryptoAI agents
MoonPay launches universal AI shopping wallet for non-technical Claude and ChatGPT consumers
By Jeff John RobertsJuly 23, 2026
3 hours ago
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
NewslettersCFO Daily
AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council
By Sheryl EstradaJuly 23, 2026
4 hours ago
ServiceNow CEO Bill McDermott pumping his fist.
AIServiceNow
Wall Street is finally starting to buy ServiceNow CEO Bill McDermott’s story as the company beats Q2 earnings forecasts
By Jeremy KahnJuly 23, 2026
4 hours ago
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
Startups & VentureTerm Sheet
Moonshot, DeepSeek, and the Great Chinese AI IPO Rush
By Nicholas GordonJuly 23, 2026
5 hours ago
Paul Keary (L) and Mike Sutcliff (R).
CommentaryAI agents
Teneo & Thoughtworks CEOs: the AI race will be won with governance, not speed 
By Paul Keary and Mike SutcliffJuly 23, 2026
5 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
23 hours ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
21 hours ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
Success
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.