Now You Can Truly Immerse Yourself in the Nintendo Experience

November 30, 2016, 7:27 AM UTC
Japanese videogame giant Nintendo's characters Super Mario and Luigi performing in Tokyo., Japan on This picture taken on April 26, 2014.

Nintendo (NINTENDO) announced Tuesday that it would be opening themed attractions at three major Universal Studios parks around the world.

According to a press statement, the parks featuring famous Nintendo characters will be built in two U.S. locations, in Orlando, Fla. and Los Angeles, alongside the park’s Japan location in Osaka.

“We are constantly amazed how the park developers are bringing the essence of our games to life in the real world. Together we are building it with an eye for what guests will actually experience,” video game creator at Nintendo Shigeru Miyamoto said in a video teasing the collaboration.

The locations will include Nintendo themed rides, restaurants, and other entertainment features that aim to immerse guests in a “realm filled with iconic Nintendo excitement, gameplay, heroes and villains.”

“We are going to be able to create an entire Nintendo world, and as we continue to develop it, that world will become more immersive and more involved and more colorful and more exciting and more interactive.” Universal Creative Mark Woodbury said.

Nintendo announced its partnership with Universal Parks & Resorts, a division of Comcast (CMCSA) back in May, and details on when the parks may open or what characters might be used will be announced at a future date, the Wall Street Journal reports.


Nintendo has traditionally marketed its games as friendly to all ages and there is a host of iconic characters to fill the parks with, including, Mario, Zelda, Donkey Kong, and the pink ball of puff, Kirby—to name just a few.

“Imagine the fun of stepping into a larger-than-life Nintendo adventure. Gigantic Piranha Plants spring to life. Question blocks, power-ups and more surround you. And Mario and all his friends are there to pull you into a brand-new world,” Nintendo said in a press release.

Although, the company lags behind competitors Sony and Microsoft in sales of its latest console, Nintendo hopes the park will bring greater brand awareness among its consumers, reports the Journal.

For information on Nintendo’s gaming legacy, watch Fortune’s video:

Nintendo made huge profits this summer with the release of augmented reality game, “Pokemon Go,” adding $7.5 billion to their Market value in just two days. The company also plans to release their next generation console, the Nintendo Switch, in March.

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