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CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

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Current price of oil as of June 15, 2026

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Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

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CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

2

Current price of oil as of June 15, 2026

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
MPWMost Powerful Women

Meet the Apple Lawyer Who Also Crushes Spartan Races

By
Anne VanderMey
Anne VanderMey
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By
Anne VanderMey
Anne VanderMey
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November 30, 2016, 7:10 PM ET
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Amelia Boone has been called obstacle racing’s first celebrity. She’s won a variety of grueling contests like the World’s Toughest Mudder, the Spartan world title, and Vermont’s “Death Races.”

Oh, and in the meantime, she’s also a corporate attorney at Apple.

Boone spoke at at Fortune’s Most Powerful Women NextGen Summit on Wednesday in California, about her training schedule, the sport’s culture, and why she doesn’t just quit her day job to run through the mud full-time.

Boone’s day starts when she wakes up around 4:00 or 4:30 to work out. It’s taken a bit of a toll on her social life, she says. “If you have to wake up and run 30 miles for a training run, you’re not going to be out heavily boozing the night before.”

Then, she goes to work. Being a corporate attorney provides “a mental stimulus that’s different than being out there racing as an athlete,” she says. “I like having both sides [of my life], it just makes me feel very well rounded.”

Boone got started as an endurance athlete at age 28, after finishing law school. “It was a transformation for me,” she says. She worked at renowned law firm Skadden, Arps, Slate, Meagher & Flom for five years before moving to the Cupertino tech giant. She fell into the sport originally almost by accident, not long after colleagues convinced her to sign up for her first Tough Mudder.

Boone went on to win more races than any other female athlete, and made a habit of lapping the men, too. Of course, the sport is still male-dominated. Being passed by a woman, or getting “chicked,” used to rankle some men. But attitudes are changing, she says. After she sustained an injury that put her on the sidelines this year, male athletes who used to resent her were cheering her on. Boone recalls they told her, “We’re going to miss you lapping us out there.” The culture, she says, is getting better.

As for the corporate multi-tasking, Boone, who’s in her early 30s, plans to keep doing it, social sacrifices or no. “If you have passion for something you make the time,” she says.

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