Liked the Whopperito? You’ll Love the Tuña Colada

Matthew HeimerBy Matthew HeimerExecutive Editor, Features
Matthew HeimerExecutive Editor, Features

Matt Heimer oversees Fortune's longform storytelling in digital and print and is the editorial coordinator of Fortune magazine. He is also a co-chair of the Fortune Global Forum and the lead editor of Fortune's annual Change the World list.

Illustration by Wren McDonald

The staff of Fortune recently assembled its predictions for 2017. Here’s one of our forecasts.

This year Burger King (BKW) tried to take a bite of Chipotle’s (CMG) lunch with its Whopperrito, and McDonald’s took a pass at Starbucks’ seasonal magic with pumpkin-spiced fries. Here, the weird ways food giants will (or, okay, might) try to knock each other off in 2017.

DQ takes a page from Taco Bell with the Black Bean Blizzard Supreme.

KFC (YUM) goes after McDonald’s with the 12-piece Bucket of Cheeseburgers.

Applebee’s Tuña Colada: rich in omega-3s and rum. Look out, Long John Silver’s.

Starbucks (SBUX) takes a page from In ‘n’ Out with the Animal Style Frappuccino

Pizza Hut steals from Baskin Robbins with their new Rocky Road Stuffed Crust pizza.