Now Even 7-Eleven Sells Rainforest Alliance-Certified, Nicaragua Single-Origin Coffee

DES PLAINES, IL - MAY 9: A 7-Eleven store logo is visible outside a 7-Eleven store May 9, 2003 in Des Plaines, Illinois. Dallas, Texas-based 7-Eleven, Inc., the world's largest convenience store operator, reported on May 9, 2003 total sales for April 2003 of $897.0 million, an increase of 7.4 percent over the April 2002 total of $835.5 million, the 70th consecutive monthly increase in U.S. same-store sales. (Photo by Tim Boyle/Getty Images)

Tim Boyle—Getty Images

If you thought that artisanal, fair trade joe was the kind of thing dispensed by bearded, tattooed baristas sporting black t-shirts and ear plugs, take yourself down to your nearest convenience store.

Fair trade coffee from the Matagalpa region of Nicaragua is now available in 7-Eleven outlets — surely marking some landmark in the mainstreaming of coffee culture.

It’s affordable too. “It’s a great tasting, premium cup of coffee without the premium price,” said Nancy Smith, 7-Eleven senior vice president of fresh food and proprietary beverage merchandising, said in a press statement.

Try our @RnfrstAlliance certified single-origin coffee. It’s coming direct from the fields of Matagalpa, Nicaragua to a store near you. pic.twitter.com/tWv4kVNWEe
— 7-ELEVEn (@7eleven) November 11, 2016

This isn’t the first time 7-Eleven has tried to integrate social consciousness into its brand; Last August, during election season, the c onvenience store introduced red and blue marked coffee cups for customers who supported the Republican or Democratic parties respectively. They also had a special purple cup, called the “Speak Up Cup,” encouraging customers to discuss the issues important to them.

For more on fair-trade, watch Fortune’s video:

The new line of coffee will be sourced from growers and farmers who meet strict standards that promote the well being of local communities alongside environmental and wildlife conservation.