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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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Broadsheet

The Broadsheet: November 11th

Kristen Bellstrom
By
Kristen Bellstrom
Kristen Bellstrom
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Kristen Bellstrom
By
Kristen Bellstrom
Kristen Bellstrom
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November 11, 2016, 7:49 AM ET
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Good morning, Broadsheet readers! Kellyanne Conway says she’s been offered a White House role, Elizabeth Warren is ready to get bipartisan, and words matter when it comes to attracting the best female talent. Have a restful weekend.

EVERYONE'S TALKING

• Watch your language. For a break from the post-election news, check out this new research from Textio, a startup that uses machine learning to help employers attract diverse, qualified employees. The company looked at job postings that contain language describing fixed traits (think, "high performer") vs. growth-related phrases ("loves learning"). They found that roles that were ultimately filled by women were twice as likely to contain growth language. What's more, postings that relied on growth phrases filled much more quickly than those dominated by descriptions of fixed traits—a sign that they attracted a greater number of qualified candidates. The takeaway? Anyone looking to build a diverse team should think very carefully about the words they use to attract talent. Fortune

ALSO IN THE HEADLINES

• What now? As we look ahead to a Trump presidency, Fortune's Valentina Zarya attempts to sketch out what women can expect from his administration. Looking back at what the president-elect and his surrogates said during the campaign, she puts together likely policy positions on abortion, women's health, paid leave, childcare, and sexual harassment protections. Fortune

• Howdy, partners! Goldman Sachs has promoted 19 women to partner (out of a total of 84 promotions). That's the highest proportion in the history of the bank. Financial Times

• Conway to the cabinet? Trump campaign manager Kellyanne Conway tweeted that she's been offered a White House post, denying rumors that she's not interested in serving in the new administration. She did not reveal any details about the job. Conway's name is not included in this Vox round-up of names that have been floated as possible Trump cabinet members. Of the 47, eight are women and just two are people of color.

• Warren's way forward. In this Medium post, Sen. Elizabeth Warren (D-MA) writes about the post-election path forward. While Warren has been an outspoken critic of Trump, she says she's more than willing to work with him to improve the lives of middle-class families: "If Trump is ready to go on rebuilding economic security for millions of Americans, so am I and so are a lot of other people—Democrats and Republicans." Medium

• Nasty news. Retailer Nasty Gal is preparing to file for Chapter 11 bankruptcy as it restructures—and founder Sophia Amoruso is reportedly resigning as executive chairwoman. Fortune

• Different Strokes. This week on Broad Strokes, Anne VanderMey joins me to talk about—what else?—the election. We discuss how women voted, what we can expect from the new administration, and which female candidates did win on Tuesday. Fortune

IN CASE YOU MISSED IT

• Where's Stoynoff? People is facing a potential boycott over its coverage of Donald Trump and his family. The magazine's new cover story on the President-elect does not include any mention of Natasha Stoynoff, the former People reporter who accused Trump of groping her during a 2005 interview. People published Stoynoff's account in October—and issued a strong statement saying that it "stands by" her story.  New York Magazine

• Same as it ever was. While several female candidates won their congressional elections, the total number of women in both chambers will remain unchanged at 104—or about 19%. To drill down a bit further, women picked up one seat in the Senate, but lost one in the House. Fortune

• I need Knope. Little did I know that Leslie Knope (yes, from Parks and Recreation) is exactly who I needed to hear from on the presidential election. Vox

• Calling PP. Bloomberg Businessweek's Claire Suddath writes about the surge in women calling Planned Parenthood with questions about what will happen to coverage of their birth control, should Trump go through with his promise to repeal Obamacare. The organization is also reporting an uptick in donations since the election results were announced. Bloomberg

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ON MY RADAR

Liberia's Johnson Sirleaf is one of the few world leaders not congratulating Trump  Fortune

Hillary Clinton, a woman dogged by men's misdeeds  New York Times

Andrea Tantaros: 'I was sexually harassed and I'm fighting back'  Cosmopolitan

Katy Perry ditches Alibaba concert after anti-Trump tweets  Bloomberg

QUOTE

Our employees...are asking, especially those who are not white: ‘Are we safe?’ Women are asking, ‘Are we safe?’ LGBT people are asking, ‘Are we safe?’
PepsiCo CEO Indra Nooyi on some employees' reactions to the election
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