• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

3

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

3

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Tech

Mark Zuckerberg Says Fake News on Facebook Affecting the Election Is a ‘Crazy Idea’

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
November 11, 2016, 1:55 AM ET
Mark Zuckerberg Facebook CEO at Panel Discussion For "Documented" 2013
Mark Zuckerberg, chief executive officer of Facebook Inc., speaks prior to a screening of "Documented" in San Francisco, California, U.S., on Monday, Aug. 5, 2013. "Documented" is a film written and directed by Jose Antonio Vargas, an undocumented immigrant. Photographer: David Paul Morris/Bloomberg via Getty ImagesPhotograph by David Paul Morris — Bloomberg via Getty Images

A lot of questions are emerging about Facebook’s role in this year’s election cycle, especially given the proliferation of sensationalistic and even outright fake news stories, and CEO Mark Zuckerberg has responded.

“I think the idea that fake news on Facebook—of which it’s a very small amount of the content—influenced the election in any way is a pretty crazy idea,” he said on Thursday at the Techonomy conference in Half Moon Bay, Calif., just two days after Donald Trump was elected president, according to media reports.

“There have been hoaxes on the Internet, there were hoaxes before,” he said. “We do our best to make it so that people can report that, and as I said before, we can show people the most meaningful content we can.”

Get Data Sheet, Fortune’s technology newsletter.

Trump’s victory in the U.S. presidential election stunned many, including polling analysts and the media. Since then, many questions about the role of social media—and mass media at large—have been swirling.

Facebook (FB), in particular, has grown into a powerful tool for sharing information and news articles—or what looks like news articles. In a recent report, BuzzFeed detailed how a slew of teens in Macedonia have been creating entire operations of pushing fake, but very dramatic, news onto the social network, which uses algorithms to decide what each user sees in their News Feeds.

Thus, the argument is that services like Facebook are enabling the viral spread of these faux news articles, and some are asking whether it may have had a significant effect on the election’s outcome. Read more in Fortune‘s Mathew Ingram’s take on why Facebook is partly to blame here.

“Part of what I think is going on here is people are trying to understand the results of the election,” Zuckerberg said. “I think there is a certain profound lack of empathy in asserting that the only reason why someone could have voted the way they did is because they saw some fake news.”

Of course, Facebook is sticking to its guns. The social network giant has vehemently denied that it’s a media company, insisting that it’s merely an open technology platform enabling people to connect with each other and share information.

Facebook also argues that its users are exposed to a variety of viewpoints through the service, despite criticism that it’s an echo chamber for each user to have their viewpoints reinforced over and over again. But even Zuckerberg has acknowledged that people don’t tend to click on articles promoting viewpoints different from their own, which only supports the idea of an online echo chamber. And therefore, fewer of those tend to show up in your News Feed.

For more on Facebook, watch Fortune’s video:

That’s also where Zuckerberg is both right and wrong. Fake news articles did play a role, but in reaffirming or confirming what people want to believe; probably not so much in swaying most users’ pre-existing beliefs to the point that they entirely changed their minds.

With that said, Zuckerberg’s comments shouldn’t be surprising at all. Even if the company has come to believe its News Feed has had some effect, why would it possibly want to acknowledge that in public?

Doing so would only open the door even louder to calls for Facebook to start regulating the information on its network, and the company has no interest in getting into that messy game. Even when it tried to hire young employees to flag popular news items and write short descriptions of the stories, it was quickly confronted with accusations of bias against right-wing media, and dismantled the entire operation to replace it with algorithms.

Editorial judgement is difficult and carries risks—just ask any member of the media.

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Microsoft seeks to be AI’s center of gravity again. CEO Satya Nadella is in San Francisco to make the case
AIMicrosoft
Microsoft seeks to be AI’s center of gravity again. CEO Satya Nadella is in San Francisco to make the case
By Sebastian HerreraJune 2, 2026
5 hours ago
coo
ConferencesCOO Summit
The $18 expense report and the defunded intern programs: symbols of corporate America’s dysfunction
By Nick LichtenbergJune 2, 2026
7 hours ago
Image of $1 bills.
NewslettersEye on AI
AI may already be adding hundreds of billions to the economy—without showing up in the data
By Beatrice NolanJune 2, 2026
9 hours ago
Young man looks sadly at computer at home
Future of Workremote work
Mounting evidence suggests remote work is behind the Gen Z hiring nightmare. Even the New York Fed thinks so
By Tristan BoveJune 2, 2026
9 hours ago
Jason Kidd
ConferencesCOO Summit
Chipotle COO calls hiring one of the ‘most painful processes’—so his AI bot ‘Ava Cado’ cut it from 12 days to 4
By Preston ForeJune 2, 2026
9 hours ago
Francine Katsoudas, EVP and Chief People, Policy and Purpose Officer, Cisco
ConferencesCOO Summit
Should you treat AI agents as colleagues? Fortune 500 executives can’t settle the debate
By Nick LichtenbergJune 2, 2026
10 hours ago

Most Popular

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
1 day ago
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
North America
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
By Katie Savin, Callie Freitag, Matthew Borus and The ConversationJune 2, 2026
14 hours ago
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Energy
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
By Melissa HancockJune 1, 2026
2 days ago
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
Conferences
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
By Preston ForeJune 1, 2026
1 day ago
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
Banking
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
By Nick LichtenbergJune 2, 2026
17 hours ago
Current price of oil as of June 1, 2026
Personal Finance
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.