• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Humans Won’t Hand-Pick Topics in Facebook’s Trending Section Anymore

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
August 26, 2016, 8:01 PM ET
A user writes her password to enter Facebook.
TO GO WITH ASIA MALAYSIA INTERNET SOCIAL FEATURE BY SARAH STEWART A Malaysian professional writes her password to enter facebook for social networking in Kuala Lumpur on October 31, 2010. Malaysians are the most popular people on the Internet, while Japanese are the least, according to a global survey which shows how national cultures are reflected in online behaviour. Malaysians won the Internet popularity contest with an average of 233 friends in their social network, compared to 68 in China and just 29 in Japan, according to the Digital Life study by global research firm TNS. AFP PHOTO / Saeed Khan (Photo credit should read SAEED KHAN/AFP/Getty Images)Photograph by Saeed Khan — AFP/Getty Images

Who would have thought that a tiny section on Facebook’s homepage would cause so much controversy?

The “Trending” feature, where a few popular news topics are listed on the social network’s homepage, is getting a makeover, Facebook said on Friday. Most notably, Facebook’s hot topics will no longer appear next to descriptions that are written by humans.

Instead, Facebook will show each subject—usually a celebrity’s latest scandal or a current event—next to the number of people discussing it on the service. Human editors will no longer play a role in hand-picking the topics featured other than for verifying quality.

These changes follow a controversy earlier this summer when tech news site Gizmodo published a report alleging that the Facebook’s Trending section was biased against conservative news outlets. According Gizmodo’s report, which cite accounts from anonymous former contract employees who worked on the Trending section, these employees were instructed to ignore topics that conservative users clicked on by keeping them out of the list.

These employees were also instructed to feature certain topics even if they weren’t popular, which also injected bias into the section.

Facebook has vehemently denied the claims of anti-conservative bias. To soften the public relations black eye, the company invited a group of influential conservatives like Glenn Beck to its headquarters to let them share feedback and grievances.

Get Data Sheet, Fortune’s technology newsletter.

Under the new system, employees in charge of the trending section will make sure that the hot topics reflect what people are talking about while avoiding subjects that are mundane. For example, lunch is inevitably a popular discussion topic among users every day, but Facebook employees will make sure that it doesn’t become a trending topic because it’s not exactly news.

According to news site Quartz, Facebook has laid off its team of contract workers responsible for the trending section, and instead, will assign a team of engineers to handle the quality checks. Facebook has also updated its guidelines and says that its employees will strictly follow them.

“Our goal is to enable Trending for as many people as possible, which would be hard to do if we relied solely on summarizing topics by hand,” Facebook wrote in a blog post announcing the changes. “A more algorithmically driven process allows us to scale Trending to cover more topics and make it available to more people globally over time. This is something we always hoped to do but we are making these changes sooner given the feedback we got from the Facebook community earlier this year.”

And as before, when users hover over an individual topic in the section, they’ll see a short description pulled from a main news article or post about it, and if they click on it, they’ll see a results pages with articles and posts, ordered based on their popularity.

The topics displayed will continue to be customized for users based on their preferences and location, as their News Feed is.

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Young trade worker learning on job
SuccessHiring
Forget Big Tech: Small businesses will hire nearly 1 million grads in 2026—and some of the hottest roles are gloriously AI-proof
By Emma BurleighMay 1, 2026
1 hour ago
Andrew McAfee
SuccessCareers
MIT AI expert warns automating Gen Z entry-level jobs could backfire—and cost companies their future workforce
By Preston ForeMay 1, 2026
1 hour ago
duke
Big TechAmazon
Amazon Prime Video reaches deal with Duke Blue Devils to air 3 games per season
By The Associated PressMay 1, 2026
3 hours ago
valerie
CommentaryLayoffs
Tesla’s former HR chief: the AI layoff panic Is built on a false premise—here’s what most workers need to know
By Valerie Capers WorkmanMay 1, 2026
4 hours ago
AI
AIdisruption
Meet the Americans dismissing AI hype and using it with ingenuity: ‘The efficiencies gained out of it have been tremendous’
By Cathy Bussewitz and The Associated PressMay 1, 2026
4 hours ago
Tim Cook, chief executive officer of Apple Inc., inside the Steve Jobs Theater during an event at Apple Park campus in Cupertino, California, US.
AICFO Daily
Apple just posted $111 billion in revenue. Now its CFO and incoming CEO are teaming up
By Sheryl EstradaMay 1, 2026
4 hours ago

Most Popular

China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
23 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
8 hours ago
America shot its arsenal empty in 2 wars. Now it needs Beijing's permission to reload
Commentary
America shot its arsenal empty in 2 wars. Now it needs Beijing's permission to reload
By Steve H. Hanke and Jeffrey WengApril 30, 2026
23 hours ago
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
Banking
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.