• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthBrainstorm Health

This Is The Big Reason America Is Losing The War On Cancer

Erika Fry
By
Erika Fry
Erika Fry
Down Arrow Button Icon
Erika Fry
By
Erika Fry
Erika Fry
Down Arrow Button Icon
November 2, 2016, 3:33 PM ET
Fortune Brainstorm Health 2016
Fortune Brainstorm Health Wednesday, November 2, 2016 San Diego, CA 7:45 AM CONCURRENT BREAKFASTS: THE BIOPSY’S DANGEROUS CASCADE: HOW TO LESSEN THE NEED FOR INVASIVE TESTING Intervention Track Hosted By: Insigniam Current medical tests are too often marred by high rates of overdiagnosis (“false positive” results) or they too often miss the danger altogether (“false negatives”). Many common tests today are neither sensitive enough to catch disease-in-the-making or specific enough in their assessments, leading to a raft of follow-up tests and procedures. The testing “industry” is utterly ripe for disruption—but can new technologies truly do a better job than the current crop of lab tests and imaging scans? Several new tools, claim their inventors, can do just that—accurately diagnosing everything from the flu to Alzheimer’s and HIV. Here, sorting the hype from the reality. Firestarters:
Dr. Igor Barani, Chief Executive Officer, Enlitic 
Dr. Helmy Eltoukhy, Co-founder and CEO, Guardant Health Dr. Elad Gil, Co-founder and CEO, Color Dr. Crystal Mackall, Co-leader, Stand Up To Cancer-St. Baldrick’s Foundation Pediatric Cancer Dream Team and Associate Director, Stanford Cancer Institute; Co-medical Director, Standford Laboratory for Cell and Gene Medicine Dr. Gabriel Otte, Co-Founder and CEO, Freenome Inc. Moderator: Clifton Leaf, Fortune Photograph by Stuart Isett for Fortune Brainstorm HealthStuart Isett Attribution-NonCommercial-NoDerivs Creative Commons

Here’s a not uncommon experience in medical care in 2016: A man goes to the doctor. He learns his PSA levels—or the amount of a protein produced by the prostate—are high, which is often the case in men with prostate cancer. The doctor can’t tell him what the patient’s elevated PSA reading means, and sends him to get a biopsy.

Then, the invasive and expensive procedure finds abnormal cells, but no sign of cancer. So he gets sent for a second, even more rigorous biopsy, with similar results. What does it mean? No one can tell him; no medical treatment is given.

Little has been gained in this fruitless medical investigation, yet it has cost the healthcare system a significant sum, and created considerable stress for the patient and his family. Are medical tests the solution or the problem?

The diagnosis from the group of cancer experts attending Fortune’s Brainstorm Health conference in San Diego on Wednesday: Both.

At a roundtable discussion involving two dozen of the field’s leading researchers, founders, CEOs and patient advocates, attendees agreed that new technology holds considerable promise, as rapidly advancing fields of machine learning and big data analytics could create more effective, less invasive tests to diagnose or detect risk for cancer. But the visions, so far, are far from the current reality.

And the excitement around these efforts reminds some of the high hopes that emerged with the mammogram and the PSA test.

“It was an absolute article of faith, a fairy godmother speech that if we could find cancer earlier we could cure that cancer,” said J. Leonard Lichtenfeld of the American Cancer Society. “It didn’t make the difference we thought it would.”

Lichtenfeld added, “Our technology science is moving ahead rapidly. Our applications science—what really makes a difference to impact health and save lives—not as quickly.”

Anna Barker, a professor at Arizona State University who heads up the National Biomarker Development Alliance, agreed. “The problem isn’t technology. We have hundreds of people that can detect changes in the genome.” The problem with tests is that we don’t have the proper tools to evaluate them.

“We need biomarkers,” she said, referring to biological markers that are used to measure a physical state or condition (like cholesterol and blood pressure). “We talk a lot about biomarkers, but the truth is we don’t have any. With cancer, we haven’t changed that much in terms of overall survival. The biggest problem is in biomarkers.”

That’s not for lack of identifying them. Barker notes that while there are 500,000 biomarkers published, less than one per year has been approved since 1993.

About the Author
Erika Fry
By Erika Fry
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

Simple App Review (2026): Expert Tested and Reviewed
Healthmeal delivery
Simple App Review (2026): Expert Tested and Reviewed
By Emily PharesApril 30, 2026
1 day ago
Premium card perks are ‘designed to create a win-win-win for everyone’ but customers are paying with heavy annual fees and data
Personal FinancePersonal Finance Evergreen
Premium card perks are ‘designed to create a win-win-win for everyone’ but customers are paying with heavy annual fees and data
By Catherina GioinoApril 30, 2026
1 day ago
hoskins
Commentaryoffices
Gensler Co-Chair: Hot-desking was supposed to save money. It may be costing you your culture
By Diane HoskinsApril 30, 2026
1 day ago
raw milk
Politicsmilk
Risk of paralysis, bacteria, even death is no match for Americans’ thirst for raw milk
By Laura Ungar, Jonel Aleccia and The Associated PressApril 29, 2026
2 days ago
The Best Protein Shakes of 2026: Tasted and Approved by Nutrition Experts
HealthDietary Supplements
The Best Protein Shakes of 2026: Tasted and Approved by Nutrition Experts
By Christina SnyderApril 29, 2026
2 days ago
aging
HealthLongevity
We’re the CEOs of Peloton and the Hospital for Special Surgery. Living longer isn’t enough, we need to live better, too
By Bryan T. Kelly and Peter SternApril 29, 2026
2 days ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
9 hours ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
1 day ago
The U.S. economy is booming — just not where 50 million Americans live
Commentary
The U.S. economy is booming — just not where 50 million Americans live
By Derek KilmerMay 1, 2026
13 hours ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
Banking
Exclusive: America's largest Black-owned bank launches podcast with mission to unlock hidden shame holding back generational wealth
By Nick LichtenbergApril 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.