The Broadsheet: October 27th

Good morning, Broadsheet readers! Megyn Kelly is angling for $20 million a year, female CEOs take the blame more often than their male counterparts, and shoppers are using social media to demand that fashion companies look beyond single-digit sizes. Have a great Thursday.

EVERYONE'S TALKING

• A plus-size opportunity. Yesterday morning, I stopped by Refinery29's Every Body Beautiful Symposium in downtown Manhattan to check out a panel on the fashion industry—and why it stubbornly ignores the needs of women who aren't a size 00. The panelists shared some fascinating insights on why getting into the plus-sized market can be trickier than you might think (according to Lane Bryant CMO Brian Beitler, designing for larger sizes requires specialized expertise) and noted that social media is helping give shoppers the power to demand that companies provide more and better options to women of all shapes and sizes.

But what struck me was the pure business potential of the neglected plus-size market. While an estimated 67% of American women are size 14 or larger, NPD reports that in 2015 sales of plus-sized clothing accounted for just 17% of the U.S. women’s apparel market overall. Sure, I'd like to believe that companies that market to women care about meeting their customers' needs. But even from a nakedly capitalist perspective the situation is clear: An unwillingness to embrace diverse bodies is causing fashion companies to leave money on the table. Fortune

ALSO IN THE HEADLINES

• The blame game. According to a new analysis, 80% of press reports about female CEOs involved in a crisis cited the chief as the source of the problem. But when a man was at the helm, just 31% of stories blamed the CEO for the company’s issues. Fortune

• Fascinating? Did you catch the bizarre exchange between Megyn Kelly and Newt Gingrich, in which the former House Speaker accused Kelly of being "fascinated with sex"? Kelly fired back: "I’m not fascinated by sex. But I am fascinated by the protection of women, and understanding what we’re getting in the Oval Office." On a related note, the Wall Street Journal is reporting that Kelly is seeking an average annual salary north of $20 million for her next contract.

• Bias starts early. New research suggests that the gap between boys' and girls' mathematical abilities actually begins to appear in early elementary school. While there are multiple factors to be considered, the teacher is partly responsible: She—most early childhood teachers are women—expects girls to be worse than boys at math, and students tend to live up to those expectations. Fortune

• DNA-licious? Campbell Soup, led by CEO Denise Morrison, has invested in Habit, a startup that uses data from an at-home test kit to make personalized food recommendations tailored to an individual’s unique DNA. Fortune

• Live from New York... Sandi Peterson, group worldwide chairman of Johnson & Johnson, will appear on Fortune Live this morning to talk about how technology is transforming her industry. Tune in on Fortune.com at 11 am Eastern to check it out. Fortune

IN CASE YOU MISSED IT

• HBD, HRC. Happy belated birthday, Hillary Clinton! Yesterday, the Democratic nominee's campaign marked her 69th birthday with a cake, some Twitter shout-outs, and "The Birthday Chronicles," web tool that lets you find out what Clinton was doing the year you were born. New York Times

• Follow the money. While women hold nearly half of management and professional roles in American financial firms, they still struggle to make it to the very top of the industry: Only 12% of the CEOs of large U.S. financial firms are women. Harvard Business Review

• Keeping up with Kesha. After the lawsuits and countersuits between Kesha and her former producer Dr. Luke, the #FreeKesha hashtag, and the multitudes of celebs who took public stances on the battle, where is the singer now? According to this profile, Kesha finds herself in "suspended animation, unable to release new music pending contract litigation...now she is someone who wants to work and make music, just without the man she says raped her; now Kesha is a cause." New York Times

• No faith in Trump? While Donald Trump is holding his ground with white evangelical men, he seems to be losing their female counterparts. Just 58% of white evangelical women now support Trump, down from the nearly 77% who voted for Mitt Romney four years ago. WSJ

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