• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
LeadershipTools of the Trade

Here’s Why You Can’t Stop Procrastinating

By
Timothy Pychyl
Timothy Pychyl
Down Arrow Button Icon
By
Timothy Pychyl
Timothy Pychyl
Down Arrow Button Icon
October 19, 2016, 8:00 PM ET
INTERNET-COMMUNITY-FACEBOOK-ILLUSTRATION
Photograph by Loic Venance—AFP/Getty Images
Add Fortune on Google for similar content.

This article is part of Tools of the Trade, a weekly series in which a variety of experts share actionable tips for achieving fast and effective results on everything from productivity to fundraising.

This week Timothy Pychyl explains why we procrastinate, and what we can do about it. Pychyl is a psychology professor at Carleton University, in Ottawa.

As a psychological scientist who has researched procrastination for over 20 years, I think a lot about productivity and the reasons we fail to achieve it. A common belief is that procrastination stems from poor time management — we fall short of accomplishing our goals, this line of thinking goes, because we’re bad at budgeting our hours.

But my research has led me to believe the root cause is different: At its core, procrastination is about emotions. We use avoidance to deal with negative feelings — we give in to feel good.

Think about the last time you needlessly put off something you knew you needed to get done. Chances are, thoughts like “I don’t feel like it,” “I don’t want to,” or “I’ll feel more like it tomorrow,” ran through your head. This resistance is coming from your present-self’s desire not to experience negative emotions.

Our research shows we typically characterize tasks on which we procrastinate as boring, frustrating, or difficult. They inspire feelings of dread, anxiety, and annoyance. There’s an easy solution to mitigate these feelings, however: Simply put the task off. Future self can do it! And, as Homer Simpson once remarked about his own future self, “Man, I don’t envy that guy!”

Related: How to Learn Something and Actually Retain It

In other words, procrastination is not a time-management problem; it’s an emotion-regulation problem, one that comes back to haunt us. While avoidance can feel good in the moment, studies have shown this emotional boost is fleeting. In addition to the time pressure it creates down the line, procrastination causes feelings of guilt and a diminished sense of self as we recognize how irrational we’ve been in delaying a necessary action.

Here’s what to do about it.

There are many strategies for fighting procrastination, but the most essential is learning to regulate our emotions. This isn’t easy. Biologically, thanks to our limbic system, one of the oldest neurological structures and the brain’s emotional center, we’re primed to feel first.

In contrast, the prefrontal cortex — the part of our brain that plays a key role in performing “executive functions,” i.e. our ability to plan, organize and inhibit impulses as necessary — developed later.

Buddhist monks knew little about neuroscience, but they understood the internal battle between quick, emotional reactions and the slower, more laborious, often exhausting processes of inhibition and thought control. They sum up this tension by saying that we humans have “monkey mind.” To be successful, it helps if you give the monkey a task it can handle.

So, the next time you feel that internal resistance and think, “I don’t feel like it,” or, simply, “I don’t want to” along with the temptation to procrastinate, understand that it’s just your limbic system acting out. Instead of putting off a complex project entirely, start by breaking it down into smaller, more manageable steps that won’t scare your monkey mind. Ask yourself, what is the next action I could take on this task?

Related: The 14 Phrases Every VC Wants to Hear in Your Pitch

Make it a small action. Make it a concrete action. Keep the threshold low. What’s the next action? Got it? Now just get started on that action, and that action alone. Getting started is a much lower threshold emotionally. Don’t look too far ahead. Keep your head down and focus on the work, not the finish line. Do that, and you’re on task. Do that, and you’re being productive.

For over a decade ago now, social psychologists have demonstrated that achieving progress on our goals, even a little progress, fuels well-being. They called it an upward spiral of happiness. It’s also an upward spiral of productivity. Feeling engaged after taking that first step, as opposed to avoiding the task and descending into a spiral of shame and anxiety, increases our well-being and helps motivate us to take the next step. It doesn’t take long before we’re fully engaged and productive.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Timothy Pychyl
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
SuccessSports
Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
By Joe Reedy and The Associated PressJuly 21, 2026
2 hours ago
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
PoliticsEuropean Union
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
By The Associated PressJuly 21, 2026
2 hours ago
Bill Gates called meeting Epstein a ‘grave error in judgment.’ A new review shows the Gates Foundation still met with him about 30 times
North AmericaBill Gates
Bill Gates called meeting Epstein a ‘grave error in judgment.’ A new review shows the Gates Foundation still met with him about 30 times
By James Pollard and The Associated PressJuly 21, 2026
4 hours ago
Lauren Sánchez Bezos put $34 million behind reinventing what clothes are made of—and stirred a debate about Amazon
Environmentphilanthropy
Lauren Sánchez Bezos put $34 million behind reinventing what clothes are made of—and stirred a debate about Amazon
By Sydney LakeJuly 21, 2026
4 hours ago
Federal civil rights agency votes to scrap 60-year-old workforce diversity reporting rule
Politicsdiversity and inclusion
Federal civil rights agency votes to scrap 60-year-old workforce diversity reporting rule
By The Associated Press, Claire Savage and Alexandra OlsonJuly 21, 2026
4 hours ago
A family crisis inspired Bill Ackman to spend $260 million to create a massive brain research institute in Manhattan
InnovationBill Ackman
A family crisis inspired Bill Ackman to spend $260 million to create a massive brain research institute in Manhattan
By Jeff John RobertsJuly 21, 2026
5 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
1 day ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
1 day ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
Economy
The Treasury is walking a tightrope on U.S. debt by relying so much on short-term rates that are at the mercy of a suddenly very hawkish Fed
By Jason MaJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
2 days ago
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
Economy
Jamie Dimon won't put more of his own money into the long end of the bond market right now—thanks to the $39 trillion national debt
By Eleanor PringleJuly 21, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.